How to Set the Right Price

Coach Pony

Setting your pricing can feel fraught and stressful.

You might worry if you go too high, no one will hire you. And if you go too low, you won’t be able to support yourself. And you might have your own personal money story trying to take the wheel.

Been there.

So today, I will provide you with practical advice on how to confidently price your coaching services, guiding you through the process and helping you make informed decisions.

Welcome back to season seven of the Coach Pony podcast, where we are going to cut through the noise and show you how to launch your coaching business fast.

We might all end up with a different dollar amount, but we’ll go over what you need to factor into your pricing and do some money math for private versus group coaching. Plus, we’ve got another excellent pit crew pep talk from Bobbi Palmer of Date Like a Grownup about charging what you’re worth.

Away we go!

Listen to the full episode to hear about:

• Why your rate should also reflect the work and overhead your clients don’t see, not just the time they spend with you
• How to make sure your pricing covers your cost of living
• The absolute bare minimum you should charge for private coaching
• Additional considerations for group coaching pricing
• Why your prices can (and should!) go up over time

To learn more about Bobbi Palmer:

• Date Like a Grownup

To learn more about Christie Mims:

• Build a Real Business
• Coach Pony
• Linkedin

Resources:

• How to Make Money Group Coaching
• The One Where I Started a Group Coaching Program (That Eventually Grew to 500 People)