Is Your Business Stuck? The High-Stakes Decision Every CEO Must Make

Endless Customers

#Entrepreneur #Business #Marketing #Endless Customers

22:42

We are here recording live at Medallia Experience at the Wynn in Las Vegas, and have been seeing and hearing some amazing things about how AI can enhance the customer experience as well as enable teams at organizations to create more meaningful connections with customers. Today we’re going to talk about how AI can help to create better experiences for customers before, during, and after their interactions. To help me discuss this topic, I’d like to welcome Fabrice Martin, Chief Product Officer at Medallia. RESOURCES Medallia: https://www.medallia.com Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…

about a year ago 23:14

MP3•एपिसोड होम

Ep.71 - Are you stuck when it comes to growing your business and achieving your goals? In this episode, Lead Coach at IMPACT, Brian Casey, dives into a question on the minds of many business owners: Should we take the DIY route, or should we hire a coach to get us "unstuck"?

We'll be discussing the pros and cons of both approaches, key factors to consider when making this decision, and the hidden costs of hiring the wrong person. Whether you’re just starting out or looking to scale your business, this episode offers essential advice to help you make an informed decision.

Key takeaways:

How to determine if your business is ready for a coach
Why DIY can work, but only for the right businesses
The importance of hiring the right content manager and setting them up for success
How to know when it’s time to invest in a coach to achieve faster results

——————
Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make

98 एपिसोडस

Is Your Business Stuck? The High-Stakes Decision Every CEO Must Make

Endless Customers

published about a year ago

साझा करें

MP3•एपिसोड होम

Key takeaways:

How to determine if your business is ready for a coach
Why DIY can work, but only for the right businesses
The importance of hiring the right content manager and setting them up for success
How to know when it’s time to invest in a coach to achieve faster results

——————
Check out the full article here 👉 https://www.impactplus.com/blog/is-your-business-stuck-the-high-stakes-decision-every-ceo-must-make

98 एपिसोडस

#Entrepreneur #Business #Marketing #Endless Customers

Alle episoder

Endless Customers

1
Become A Media Company - The best companies today aren’t just selling, they’re publishing. 28:24

17 hours ago28:24

28:24

Ep.95 - You’ve heard the phrase: “Your business needs to become a media company.” But what does that actually mean, and how do you pull it off without a marketing team or a big budget? In this episode of Endless Customers, Alex Winter sits down with IMPACT Head Coach Brian Casey to unpack the shift every business must make to earn trust in 2025 and beyond. If you're in roofing, manufacturing, or home services and are still thinking content and video “aren’t for you,” this conversation will challenge that and give you a starting point. Highlights include: Why today’s buyers trust content more than salespeople (and what that means for your team) The biggest misconceptions about being a “media company” and the truth behind them Why video is your fastest trust-builder (even if you're camera shy) How real companies are using simple, unpolished content to drive engagement, leads, and even hiring When to hire a videographer and how that hire can transform your sales team This isn’t a trend. It’s the future of how buyers make decisions. And the companies who show up with answers will be the ones that win. 🔔 Stay Connected: Like, share, and subscribe for more straight-talk on marketing, sales, and building trust in the age of AI.…

Endless Customers

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Podcast Strategy for Businesses 42:41

8 days ago42:41

42:41

Ep.94. - Is launching a podcast really worth it for your business? How much time does it take? Do you need a fancy studio? And what do you even talk about? In this episode of Endless Customers, Alex Winter sits down with Lindsey Auten, Content and Video Trainer at IMPACT, to unpack everything they’ve learned after 10,000+ downloads and nearly 100 episodes of this very show. If you're thinking about launching a podcast or trying to keep one going, this conversation is full of real talk, practical advice, and encouragement to just get started. Highlights include: Why podcasts might be the most human, scalable trust-building tool in your marketing toolbox How to make a podcast your entire video strategy (and why that works) The tools, workflows, and weekly process we use to publish 5+ pieces of content from each episode Tips for first-time hosts, from staying consistent to letting guests shine If you've been waiting for a sign to start your business podcast... this is it. 🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/podcast-strategy…

Endless Customers

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Unlock HubSpot's AI Tools: The Must-Know AI Features Hidden in Your CRM! 46:16

14 days ago46:16

46:16

Ep.93 - HubSpot is going all-in on AI but is it actually making life easier for sales and marketing teams? With tools like Breeze Copilot, Breeze Agents, and Breeze Intelligence, HubSpot is promising smarter workflows, better insights, and faster decision-making. In this episode of Endless Customers, Alex Winter sits down with Jessica Palmeri, Director of HubSpot Training at IMPACT, to break down what’s actually working, where AI still has room to grow, and how businesses can use these tools to sell smarter, market better, and build trust with buyers. Highlights Include: Breeze Copilot: The AI-powered assistant saving sales teams hours on meeting prep and research. Breeze Intelligence: Why HubSpot’s buyer intent tracking is a game-changer (and what to know before investing). Breeze Agents: Which AI-powered automations are delivering results and which still need work. How AI is reshaping sales processes, marketing workflows, and customer support inside HubSpot. What businesses are learning from early adoption and how you can stay ahead. 🔔 Stay Connected: Like, comment, and subscribe for more expert insights on sales, marketing, and AI-powered business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/hubspot-ai-tools…

Endless Customers

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What Sales Metrics Should My Team Track? 34:01

22 days ago34:01

34:01

Ep.92 - Most sales teams think they know what success looks like. They track quota, revenue, and activity metrics like calls made and proposals sent. But are they actually tracking what drives sales? In this episode, Alex Winter sits down with Tom DiScipio, Managing Partner and Client Advisor at IMPACT, to break down the three key areas sales teams should be tracking for real success. Tom shares why most businesses focus on the wrong numbers, how to predict success before it happens, and why fewer, more meaningful metrics can transform your sales performance. Highlights Include: - Why quota is a lagging indicator and why that’s a problem. - The three key areas sales teams should focus on instead. - How to use leading indicators to course-correct before it’s too late. - Why tracking performance (not just activity) leads to more closed deals. - How role-playing and coaching create higher-performing sales teams. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and building trust with modern buyers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/sales-metrics-track…

Endless Customers

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How Can You Use Your CRM to Increase Sales by 41%? 27:01

29 days ago27:01

27:01

Ep.91 - Most businesses invest in a CRM like HubSpot, expecting it to streamline operations and boost sales. But here’s the reality: 43% of companies use fewer than half of their CRM’s features, leaving serious revenue on the table. In this episode, Alex Winter sits down with Will Smith, HubSpot Trainer at IMPACT, to uncover why most companies underutilize their CRM and, more importantly, how to fix it. Will shares practical strategies to optimize your CRM, automate key processes, and turn it into a true sales and revenue driver. Highlights Include: The #1 reason businesses waste their CRM and how to change that. How sales teams that fully use their CRM see 41% more revenue per rep. The key automations every sales team should be using right now. Why AI won’t help if your CRM is a mess (and how to fix it). How to get your team excited about using your CRM (instead of avoiding it). 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/maximize-your-crm-boost-sales…

Endless Customers

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Should You Hire A Videographer? 25:56

5 weeks ago25:56

25:56

Ep.90 - Video isn’t just a marketing tool. It’s a trust-builder and sales accelerator. Yet, most companies still rely on outsourced video production, missing out on the speed, authenticity, and cost savings that come with having an in-house videographer. In this episode, Alex Winter sits down with Jaeden Leclerc, videographer at MoveMobility, to uncover how in-house video transformed their business. Jaeden shares how he built MoveMobility’s video strategy from scratch, created 65 videos in just two days, and got company-wide buy-in for video as a sales and marketing powerhouse. Highlights Include: How in-house video helps businesses close deals faster and build trust Why MoveMobility invested in a videographer (and what happened next) The secret to filming 65 videos in 2 days—and how your company can do it too How to get leadership buy-in for video (even in traditional industries) The ROI of video: Higher close rates, shorter sales cycles, and more confident buyers 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖 Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍 Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/using-video-build-trust-close-deals…

Endless Customers

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Is Your Website Driving Customers Away? 23:52

6 weeks ago23:52

23:52

Ep.89 - Your website should be working 24/7 to generate leads and drive sales. But if it’s slow, confusing, or unclear, you’re losing customers before they even get a chance to engage. In this episode of the Endless Customers Podcast, Alex Winter sits down with Vin Gaeta, IMPACT’s Head of Web Strategy, to break down the four most critical website mistakes silently killing conversions. Highlights Include: Why "Contact Us" shouldn’t be in your website navigation The biggest problem with most sales pages How vague calls to action are driving visitors away The #1 technical issue slowing down your site and frustrating potential customers Small website changes that have a massive impact on lead generation and sales 🔔Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! 📖Preorder Marcus Sheridan’s new book, Endless Customers, at EndlessCustomers.com for exclusive bonuses! 👍Like, comment, and subscribe for more expert insights on sales, marketing, and business growth! —————— Check out the full article here 👉 https://www.impactplus.com/blog/website-driving-customers-awayhttps://www.impactplus.com/blog/website-driving-customers-away…

Endless Customers

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The Simple Fix That Helped This Business Collect $2.2 Million Dollars 17:32

7 weeks ago17:32

17:32

Ep.88 - In this episode, Alex Winter sits down with Isabel Braeutigam, Marketing Manager at Custom Built, to discuss a challenge many businesses face. Outdated sales processes slow down revenue collection and create friction with customers. Discover how Custom Built leveraged HubSpot Payment Links to streamline payments, gain immediate buy-in from their sales team, and process $2.2 million more efficiently. 🎙️Highlights Include: How outdated payment processes hurt customer trust and revenue Why Custom Built chose HubSpot Payment Links over other solutions The importance of defining clear success criteria before implementing new tools How to roll out new systems without resistance from your sales team Lessons any business can apply to improve sales efficiency and customer experience 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more insights on improving sales, marketing, and trust-building strategies! —————— Check out the full article here 👉 https://www.impactplus.com/blog/custom-built-streamlined-processes-hubspot…

Endless Customers

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How to Use AI in 2025 Without Losing Your Brand’s Voice 23:24

8 weeks ago23:24

23:24

Ep. 87 - In this episode, Alex Winter and John Becker tackle a growing challenge in content creation: how to leverage AI without sacrificing authenticity. AI can streamline workflows, but if used incorrectly, it leads to generic, forgettable content. Learn how to train AI to match your brand voice, use it as an assistant (not a replacement), and create content that connects with real people. Highlights Include: Why AI-generated content often feels robotic—and how to fix it How to train AI tools to match your brand’s voice and style Ways AI can strengthen sales and marketing alignment Actionable strategies to balance efficiency and authenticity in content creation Stay Connected: Like, comment, and subscribe for more insights on using AI to grow your business while staying true to your brand! —————— Check out the full article here 👉 https://www.impactplus.com/blog/use-ai-without-losing-brand-voice…

Endless Customers

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Your Sales Strategy Is Broken! Why Winning New Customers Is Harder Than Ever (And How to Fix It) 42:50

9 weeks ago42:50

42:50

Ep.86 - Marcus Sheridan reveals why winning new customers is harder than ever and what businesses must do to thrive in 2025. If deals are stalling, traffic is dropping, or buyers keep disappearing, this episode is a must listen. 🎙️ Highlights Include: ✅ Why buyers are taking longer to decide—and how to speed up the process ✅ The 4 Pillars of a Known & Trusted Brand (this is your growth blueprint) ✅ How AI, Google’s changes, and zero-click searches are killing organic traffic ✅ The biggest mistakes businesses make with content, video, and pricing ✅ Why self-service tools are a must-have for generating more leads and sales ✅ The #1 mindset shift you need to build trust and attract endless customers 📖 Preorder Marcus Sheridan’s new book, Endless Customers , at EndlessCustomers.com for exclusive bonuses! 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/winning-new-customers-hard…

Endless Customers

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Trust Drives Sales - Why Trust Is the Currency of Modern Business 32:19

10 weeks ago32:19

32:19

Ep.85 - Trust is the foundation of every successful business. In this episode, Hannah Eisenberg breaks down a proven framework for building trust that drives sales, loyalty, and long-term success. Discover why trust should be an active strategy, not just a byproduct of good marketing, and how transparency, alignment, and disruption can set your business apart. Hannah shares real examples, including how one company completely reshaped its industry by embracing trust at its core. 🎙️ Highlights Include: Trust isn’t automatic it must be built intentionally. Three accelerators that build trust fast: Transparency, being unapologetically aligned with customer needs, and disrupting outdated industry norms. When trust is high, price is not as important. AI and Inbound Marketing are shifting, so trust is more important than ever. “Will this build trust?” If the answer is yes, it’s the right move. If not, it’s a waste of time. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/trust-drives-sales-why-trust-is-the-currency-of-modern-business…

Endless Customers

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A.I. Redefines Traditional Search - The New Marketing Team Blueprint For 2025 & Beyond 20:10

11 weeks ago20:10

20:10

Ep.84 - In this episode, Marcus Sheridan breaks down major shifts happening in the marketing landscape. Traditional SEO is fading, AI is taking over, and platforms like YouTube and TikTok are becoming essential. Which is best to hit your goals in 2025, hiring a videographer or a content manager? How can AI make your team more productive? Why is stepping out of your comfort zone the key to standing out? If you are a CEO, marketing leader, or business owner, this episode will help you build a stronger, smarter team for the future. 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-new-marketing-team-blueprint…

Endless Customers

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Results Driven Content - The Secret to Sales and Marketing Alignment 22:47

12 weeks ago22:47

22:47

Ep. 83 - In this episode, John Becker tackles one of the biggest challenges businesses face: the friction between sales and marketing. With 96% of professionals citing this as a persistent issue, it’s time to find real solutions. Discover how to create content that attracts and converts the right audience. From leveraging sales calls for content ideas to empowering sales teams with impactful resources, we share insights to help you align your teams and grow your business. 🎙️ Highlights Include: Why chasing vanity metrics like views and clicks can hurt your business How "Assignment Selling" transforms sales conversations and boosts close rates How to bridge the gap between sales and marketing teams Actionable tips to create content that speaks directly to customer concerns 🔔 Stay Connected: Don’t forget to like, comment, and subscribe for more strategies to grow your business and attract endless customers! —————— Check out the full article here 👉 https://www.impactplus.com/blog/results-driven-content-the-secret-to-sales-and-marketing-alignment…

Endless Customers

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The Four Pillars Of A Known & Trusted Brand, Marcus Sheridan's Blueprint To Endless Customers 29:25

13 weeks ago29:25

29:25

Ep.82 - On this episode of Endless Customers , Marcus Sheridan, partner at IMPACT and renowned author of They Ask, You Answer , shares a framework from his new book “Endless Customers” called: The Four Pillars of a Known and Trusted Brand. These pillars are designed to help businesses navigate today’s challenging landscape by focusing on what truly matters—standing out, building trust, and driving sustainable growth. —————— Check out the full article here 👉 https://www.impactplus.com/blog/the-four-pillars-of-a-known-trusted-brand-marcus-sheridans-blueprint…

Endless Customers

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Today’s Buyer Has Changed. How They Ask, You Answer Became Endless Customers 29:38

16 weeks ago29:38