Google Trends: How to use this free tool to predict seasonality

Digital Marketing for Contractors

In this episode of Digital Marketing for Contractors, Janet and Caitlyn from Fat Cat Strategies discuss how home improvement contractors can use Google Trends to enhance their marketing efforts. Google Trends, a free tool, helps contractors track search patterns and seasonal trends, giving valuable insights into when customers are most likely to search for services like roofing, siding, or window installation.

The hosts explain how contractors can strategically use this data to allocate their marketing budgets during peak search periods, maximizing their chances of generating leads. They also highlight the importance of understanding what homeowners are actually searching for, noting that customers often use broad, non-technical terms like "siding replacement" rather than specific product names. By adjusting content to match these terms, contractors can improve their visibility online.

Janet and Caitlyn also suggest alternative marketing tactics, such as direct mail and email marketing, to maintain lead generation during off-peak seasons. They stress the value of cross-promoting services and offering seasonal promotions to stay top of mind with potential customers.

In summary, Google Trends is a powerful tool for contractors to plan and optimize their marketing efforts based on search volume and seasonal demand, ensuring they reach the right audience at the right time.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.