#173: Strategy | Merging Funnels, Targeting Multiple Personas, and Restructuring Your Marketing Team with Shane Murphy, CMO of Webflow

B2B Marketing with Dave Gerhardt

Exit Five and Dave Gerhardt द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Exit Five and Dave Gerhardt या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3M ago 48:31

MP3•एपिसोड होम

Dave is joined by Shane Murphy, CMO of Webflow, where he is scaling one of the most innovative companies in web technology. Shane shares his insights on integrating growth strategies across self-serve and enterprise funnels, building a powerful brand, and targeting diverse personas.

Shane and Dave cover:

How Webflow combined its self-serve and enterprise growth teams to streamline acquisition
Targeting broad personas and aligning messaging to meet unique needs
Brand building in B2B marketing and leveraging creative campaigns for long-term growth

Timestamps

(00:00) - - Intro to Shane
(06:28) - - The Three Pillars of Webflow’s Marketing Strategy
(10:00) - - How to Sell to Multiple Personas
(11:01) - - How to Position Your Solution on Your Website
(16:54) - - Combining Brand and Product Marketing Strategies
(19:53) - - The Art of Pricing and Packaging
(22:08) - - Why You Should Clarify Decision-Making Roles
(28:31) - - Managing Yearly Initiatives and High-Level Work Priorities
(29:59) - - Implementing Monthly and Weekly Project Check-Ins
(33:23) - - Building Trust
(36:47) - - Dedicating Yourself Personal Development Time
(43:55) - - Finding Your Career Fit

Send guest pitches and ideas to hi@exitfive.com
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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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