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Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)
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Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mark Kilens and Nick Bennett, Mark Kilens, and Nick Bennett या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
What can we learn from Nike’s last marketing pivot that failed?
Is Hubspot’s AI SEO tool actually helpful?
How do you define your ICP to be both people-first and fueled by data?
These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your ICP and why a data-driven approach is non-negotiable. He explores the connection between strong company culture and effective go-to-market strategies and shares insights on the evolving role of CEOs in ensuring their teams are aligned and focused.
Jump into the action:
(00:00) Welcome to GTM News Desk
(00:43) Nike's marketing strategy mistake
(08:01) HubSpot AI search grader
(15:56) Meet Manoj Ramnani, CEO of SalesIntel
(17:13) Manoj’s ideal customer profile (ICP)
(23:04) The biggest mistake made by CEOs in 2024
(30:09) Biggest misconceptions in creating an ICP
(31:15) People-first ICP strategy
To hear Manoj Ramnani’s insights on refining your ICP and optimizing your sales funnel, check out the extended version of the conversation on the TACK Network: https://tacknetwork.com/
Connect with Manoj: https://www.linkedin.com/in/manojramnani/
Our sources from today’s headlines:
https://www.linkedin.com/pulse/nike-epic-saga-value-destruction-massimo-giunco-llplf/
https://www.hubspot.com/ai-search-grader
Produced in partnership with: https://shareyourgenius.com/
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