New problems, old solutions with David Wachs

From Startup to Wunderbrand with Nicholas Kuhne

Summary of Episode:In this insightful episode of "From Startup to Wunderbrand," host Nicholas Kuhne talks with David Wachs, founder and CEO of Handwritten, a unique service that merges traditional handwritten notes with modern technology. David shares the journey of creating Handwritten, a business that uses custom-built robots to write personalized notes for clients at scale. The episode explores the effectiveness of handwritten notes in customer engagement, especially in an age where digital communication is overwhelming and often impersonal. David discusses various use cases, from luxury brands to small businesses, and the significant impact these notes have on customer retention and brand loyalty.

Find out more: Handywritten

Top 5 Tips:

1. Personalization Matters: Handwritten notes stand out in an age of mass digital communication, offering a personal touch that email and text messages can't match.

2. Scalability with Technology: Leveraging technology, Handwritten scales the process of creating personalized notes, maintaining consistency and quality across thousands of notes.

3. Strategic Use of Handwritten Notes: Identify key moments in the customer journey, such as post-purchase, anniversaries, or after resolving an issue, to send handwritten notes for maximum impact.

4. High Retention and Display Rates: Customers are more likely to keep and display handwritten notes, leading to prolonged brand exposure and deeper emotional connections.

5. Integration with Business Systems: Handwritten integrates with platforms like Salesforce, HubSpot, and Shopify, automating the sending of notes based on specific customer actions, ensuring seamless incorporation into existing workflows.