Dang, That’s a Beautiful Store

Retail Remix

Have you ever walked into such a beautiful store, you couldn’t mutter another word other than, “dang”? Well, that was Nicki Gitlin’s inspiration when the time came to name her design and architecture business.

With years of hands-on experience, including a stint at Theory when she designed stores worldwide, she focuses on “intersecting architecture and interaction with daily life,” including the unique attributes of a space. During this week’s Retail Remix, Nicki shares:

• What she believes makes a “dang”-worthy space;
• How her experience at Theory helped her identify her unique approach to designing store spaces;
• Ways to tap into the distinct features of a space, from lighting to materials, to create a space that shines; and
• Lessons from working with some of the industry’s most buzzy brands, from Kith to Billionaire Boys Club.

Want to dig deeper into what’s new and what’s next in retail? Subscribe to the Retail ThinkTank hub to get exclusive access to high-value content on the emerging trends poised to shape the future of the industry.

RELATED LINKS

• Learn more about Dang
• Connect with Nicki on LinkedIn
• Get the latest store design news and trend insights at Design:Retail