))
Episode 4: Supply Chain Spotlight: Strategies & Stories
Manage episode 434226592 series 3593167
DemandJen द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री DemandJen या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
In this episode, we dive into freight brokerage marketing strategies with Jesse Thomas, director of marketing for Highway.
Key Insights:
- Personalized Marketing: Jesse highlights the importance of account-based marketing and tech integration, with effective strategies like webinars and virtual events.
- Digital Trends: Understanding customer language and continuous dialogue are crucial. Digital marketing in logistics has unique trends.
- Tech Startups: Effective strategies include social media, content creation, and partnerships. Jennie Malafarina discusses keyword targeting challenges and the importance of building personal brands on LinkedIn.
- Building Relationships: Partnering with customers, strong onboarding, and networking are vital.
- B2B Sales: Clean data, targeted messaging, and prioritizing high-intent leads are key to success.
- Freight Tech Challenges: Differentiating in a crowded market requires partnerships and effective use of LinkedIn lead gen forms and boosted posts.
Connect with Jesse
gohighway.com
12 एपिसोडस
साझा करें
