062 - Accelerate Trust With Your Prospective Clients (Share Video Content)

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

#Entrepreneur #Business #Marketing #MBA #Annette Richmond, MA #Annette Richmond #Social Media #Video #Podcasting #LinkedIn #Online Visibility #Business Growth

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

about a year ago 12:49

MP3•एपिसोड होम

Send us a text

Whether you like it or not, video isn't going anywhere, Video consumption, across platforms keeps growing. And consumers, your potential clients, say they want to see more video from businesses they support and prefer to learn about products and services through video.
In this solo episode, I share various tips on short-form video Including
🔹Video formats, and which work best on different platforms
🔹The four types of videos and the best ways to use them
🔹A few essentials for every short-form video
and more

🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us.
*********************************************
⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today!
Go to ContentMarketingSchool.org/5stepvideo
➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel
💙 Find me on Bluesky @annetterichmond.bsky.social
********************************************
For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media.
LinkedIn: https://www.linkedin.com/in/annetterichmond/
Bluesky: https://bsky.app/profile/annetterichmond.bsky.social
YouTube: https://www.youtube.com/@blackdogmarketingstrategies
TikTok: https://www.tiktok.com/@annetteadvises
Instagram: https://www.instagram.com/annetteadvises/
LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/

97 एपिसोडस

062 - Accelerate Trust With Your Prospective Clients (Share Video Content)

Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepreneurs

published about a year ago

साझा करें

MP3•एपिसोड होम

Send us a text

97 एपिसोडस

#Entrepreneur #Business #Marketing #MBA #Annette Richmond, MA #Annette Richmond #Social Media #Video #Podcasting #LinkedIn #Online Visibility #Business Growth

सभी एपिसोड

1
097 - Expand Your Audience By Translating Your Book Into Another Language (Here’s How One Author Did It) 28:17

6 days ago28:17

28:17

Send us a text Publishing your book in another language isn’t just a technical process it’s a chance to expand your reach and impact entirely new audiences. In this episode, we explored what it really takes, from finding the right translator to reworking visuals and launching like it’s a brand new book. I was excited to have Tiina Jarvet, headhunter and career coach, join me to share her experience translating her book into Spanish. And the surprising effort that went into making it accessible and visually engaging. Topic included 🔹Translating your book is like launching it all over again. It requires editing, proofreading, and marketing as a brand-new book. 🔹Choosing a language with a large global audience, like Spanish, can open significant new doors for visibility and impact. 🔹Visual elements, like sketch notes, must also be translated, which adds time and complexity to the process. 🔹Trusted collaborators (translators, proofreaders) are essential, especially if you don't speak the target language. 🔹A translated book can act as a powerful business card, opening up speaking opportunities and new markets. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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096 - 5 Essentials I Wish I Knew When I Started My First Podcast In 2020 13:05

10 days ago13:05

13:05

Send us a text If you're a new or aspiring podcaster, this episode will give you a real-world look at what it’s like to build and grow a show. I share what I’ve learned the hard way after five years and two podcasts. In this solo episode, I share the techniques I wish I knew when I started podcasting 5 years ago. From choosing a format to staying consistent, these lessons come from experience — not theory. Some of the things I highlighted 🔹 Start with a clear format and platform. Audio-only or video? Free or paid hosting? I recommend paid platforms like Buzzsprout for wider reach and support. 🔹 Solo episodes position you as the expert. Interviews are great for shining the light on guests, but solo content builds trust with your audience. 🔹 Use episode numbers. Makes it easier to reference past episodes on-air, in writing, or while guesting on other shows. 🔹 Leverage transcripts and video clips. They boost discoverability, accessibility, and give you great promotional content in less time. 🔹 Be consistent. Listeners build routines around your show — if you disappear for weeks, they may not come back. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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095 - How To Build (And Monetize) Your YouTube Channel 30:24

13 days ago30:24

30:24

Send us a text If you're looking to grow a YouTube channel, this episode breaks it down simply. We talked about the common mistakes people make—like disorganization and waiting to hit 1,000 subs—when in reality, you can start making money much earlier. It’s all about being intentional with your content. I was delighted to have Vickie O'Neil, YouTube Expert, join me to discuss building and monetizing a YouTube channel, especially for women over 40. She shared real strategies, examples, and encouragement for anyone ready to dive in. No fluff—just smart, actionable advice. Topics Included 🔹 Organize your content – Playlists are more than aesthetic; they guide your viewers like file folders, making your channel easier to navigate and helping position you as an expert. 🔹 Start messy, but start – You don’t need fancy equipment or editing skills to begin. Raw, one-take videos with strong value can still build trust and generate income. 🔹 You don’t need 1,000 subs to monetize – Use lead magnets, low-ticket offers, or even simple consultation links in your video descriptions to turn views into revenue from day one. 🔹 YouTube is built for longevity – Unlike TikTok or Instagram, content on YouTube can continue to get discovered and drive traffic for months or even years. 🔹 Women over 40 bring a unique advantage – Life experience, career pivots, and real stories resonate deeply. Don’t discount your voice—use it as your superpower. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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094 - Unleashing the Power of LinkedIn: Overcoming Misconceptions and Building Relationships 26:05

20 days ago26:05

26:05

Send us a text LinkedIn is more than a place to park your profile—it’s a powerful platform for B2B professionals, consultants, and entrepreneurs to build visibility, credibility, and real business relationships. In this episode, we dive into how to use it with intention and personality to actually drive growth. I was delighted to be joined by Beth Granger, LinkedIn trainer, consultant, and speaker, Beth Granger Consulting, to discuss smart, practical ways to stand out, build trust, and start better conversations on the platform Topics included: 🔹Treating LinkedIn like a 24/7 networking event—show up and be real. 🔹Why meaningful comments often go further than constant posting. 🔹Always personalize your connection requests—ditch the generic. 🔹Avoid automation tools that spam—LinkedIn will notice (and so will people). 🔹Remember to use the first person in your profile to create a connection, not distance 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them) 13:34

25 days ago13:34

13:34

Send us a text Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: 🔹 Start with a hook – Grab attention immediately instead of introducing yourself first. 🔹 Edit out dead space – Remove long pauses and filler words to keep the pacing tight. 🔹 Make your videos visually engaging – Use movement, camera angle changes, or simple transitions. 🔹 Always add captions – Most people watch on mute, and captions improve accessibility. 🔹 Have a plan – Outline your goal and key points before recording to avoid rambling. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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092 - Struggling With Burnout? Be "Intelligently Lazy" By Strategically Saying No 30:07

27 days ago30:07

30:07

Send us a text Saying no isn’t just about avoiding burnout—it’s a strategy for success. In this episode, I was delighted to have Deirdre Tshien, CEO and co-founder of CapSho, join me to share how saying no is actually a solid business strategy for consultants, entrepreneurs, and business owners. She broke down how trying to be everywhere at once leads to exhaustion, and why focusing on just a couple of key platforms can deliver better results without overwhelming you. Topics included 🔹 Burnout is real – Trying to be on every platform can drain your energy and resources fast. 🔹 Choose your platforms wisely – Pick the ones where your audience is active and where you actually enjoy engaging. 🔹 Saying no creates focus – When you stop spreading yourself too thin, you can double down on what truly works. 🔹 Use AI and automation smartly – AI tools like CapSho and Riverside can help streamline content repurposing and free up your time. 🔹 Be “intelligently lazy” – Work smarter, not harder, to create sustainable success without sacrificing your well-being. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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091 - Dress To Be Seen As The Expert You Are (Tips From A Top Image Consultant) 30:11

5 weeks ago30:11

30:11

Send us a text Do you struggle with what to wear for meetings, events, and being on video? Knowing what to wear doesn't have to be so complicated. And the good news? You don’t need a wardrobe overhaul—just a smarter approach to dressing like the expert you are. I was excited to have Scarlett De Bease, President of Scarlett Image , join me for this conversation. Scarlett shared practical tips on how consultants and entrepreneurs can dress with confidence, shop your own closet, and make sure your wardrobe works for you—not against you. Key Topics Included 🔹 Wear clothes that make you feel confident, not just professional. Your clothing should enhance your confidence—when you feel good in what you wear, you show up more powerfully in meetings, presentations, and networking. 🔹 Avoid last-minute outfit choices. Don’t run out and buy something new just before an important event. Clothes should be familiar, comfortable, and well-fitting so you're not fidgeting or distracted. 🔹 Mix and match for a versatile wardrobe. Instead of relying on outdated suits or defaulting to all black, choose pieces that work well together and allow for multiple outfit combinations. 🔹 Shop your own closet before buying more. There are likely great pieces hiding in your wardrobe that you’ve forgotten about. Rotate them forward and remove anything that no longer fits or feels good. 🔹 Stop waiting to lose weight before dressing well. Confidence isn’t about size—it’s about wearing what fits and flatters you now. Well-fitting clothes will help you feel good and show up fully in your professional life. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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090 - Stop Spending Hours Creating Social Media Videos (Easy 5-Step Process) 9:06

6 weeks ago9:06

9:06

Send us a text Too many people avoid creating videos because it takes them hours to make a two-minute clip. They overthink, redo takes endlessly, and spend way too much time editing—only to feel frustrated and burnt out. But it doesn’t have to be that way! In this solo episode, I share a simple five-step process to help you record, edit, and post videos faster—without the stress. If you've ever spent two hours recording a two-minute video, this episode is for you! These steps will save you time and make video creation feel effortless. Some of the things I highlighted 🔹 Plan before you record – Take three minutes to define your purpose and jot down key points or a short script to stay focused. 🔹 Record in short clips – Instead of aiming for a perfect one-take, record in small sections to make editing easier. 🔹 Edit quickly – Keep it simple by trimming mistakes and dead spaces. Use captions to improve accessibility and engagement. 🔹 Add captions and music – Since most people scroll with the sound off, captions are essential. Stick to platform-approved music to avoid licensing issues. 🔹 Post without overthinking – Avoid getting stuck in endless tweaking. Nobody expects perfection—what matters is your message! 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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089 - 10 Ways To Never Run Out Of Content Ideas (So You Can Post Consistently) 11:58

6 weeks ago11:58

11:58

Send us a text If you've ever sat down to record a video or write a post and completely blanked out, had no idea what to say, you're not alone. I hear this all the time. I struggle with it myself from time to time. So In this solo episode, I share 10 simple strategies to help busy coaches, consultants, and entrepreneurs create content with ease—whether you're struggling with what to post, overthinking your ideas, or running out of inspiration. These practical content creation tips will help you generate fresh content consistently without stress or second-guessing yourself. Some of the things I highlighted 🔹 Answer FAQs – Use questions from your clients, DMs, or post comments as inspiration for content. If one person is asking, many others are wondering the same thing. 🔹 Repurpose Your Content – Don’t reinvent the wheel! Turn blog posts into carousel posts, text posts into video scripts, or long videos into short social clips. (For more repurposing tips listen to episode #88 of this podcast) 🔹 Share Behind-the-Scenes Content – Give your audience a peek into your work or daily life. This builds connection and shows the human side of your brand. 🔹 Engage with Your Audience – Post polls, ask questions, and check your comments for content ideas. Your audience will tell you what they want to see! 🔹 Use AI and Social Listening Tools – Platforms like Answer the Public and ChatGPT can help you discover trending questions and generate new content ideas. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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088 - 7 Content Repurposing Strategies For Busy Consultants, Entrepreneurs, and Business Owners 9:35

7 weeks ago9:35

9:35

Send us a text Creating content takes time and if you're only using it once, you're working harder than you need to. In this solo episode, I share 7 easy ways to repurpose your content so you can maximize your reach without constantly creating from scratch. From turning videos into podcasts to transforming text posts into visuals, these strategies are designed to help busy consultants and entrepreneurs work smarter, not harder, with their content marketing Some of the things I highlighted: 🔹 Repurpose Video into a Podcast – Extract audio from live streams or short-form videos to create podcast episodes, making your content accessible to a new audience. 🔹 Turn Long Videos into Social Clips – Cut highlights into short clips for LinkedIn, Instagram, YouTube, and TikTok. Tools like Descript and Riverside make this process seamless. 🔹 Use Transcripts for More Content – Your video or podcast transcript is a goldmine—turn key takeaways into text posts, LinkedIn carousels, or even quote graphics. 🔹 Transform Text Posts into Video Scripts – Use a well-performing text post as a natural script for short-form videos, keeping the language conversational and engaging. 🔹 Expand Comments into Posts – If you’ve written a thoughtful comment on someone else’s content, refine it into a full post, carousel, or even a podcast topic. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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087 - Essential LinkedIn Strategies For Content Creators (You Don't Want To Miss This) 33:32

8 weeks ago33:32

33:32

Send us a text If you’re a content creator looking to build visibility and attract opportunities on LinkedIn, this episode is for you! I was delighted to be joined by my friend and colleague Brenda Meller , a LinkedIn Coach and Course Creator who helps professionals and business owners get a bigger slice of the LinkedIn pie. We dive into the key differences between LinkedIn and other social platforms , how to develop a content strategy that actually works , and simple ways to start showing up—even if you’re hesitant to post. Key Topics Included 🔹 LinkedIn is not Facebook—But It’s Still Social - While LinkedIn is a professional platform, it’s also about building relationships , not just pushing content. Understanding your audience’s mindset on LinkedIn is key to creating the right type of content. 🔹 Content Without Strategy is a Common Pitfall - Posting without a plan won’t get you results. Brenda compares strategy to a road trip—you need a clear destination and a route to get there. Know your goals and audience before posting. 🔹 You Don’t Have to Post Every Day—Start Small - If you’re new to creating content, engage first by commenting and reacting to posts. Then, start posting once a week —even a simple repost with your thoughts can help you get comfortable. 🔹 You Only Need to Know a Little More Than Your Audience - Imposter syndrome holds many people back, but you don’t need to be the ultimate expert. Speak to your target audience, not your peers , and share knowledge that will genuinely help them. 🔹 80/20 Rule: Sell Less, Give More Value - Only 20% of your posts should promote your services —the other 80% should educate, inspire, or entertain . This builds trust and keeps your audience engaged, rather than feeling like they’re being sold to constantly. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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086 - Essential (Mostly Inexpensive) Tools For Social Media Videos: Lavs, Tripods, and Lighting 9:02

9 weeks ago9:02

9:02

Send us a text Struggling to find the right recording gear for short-form video? In this solo episode, I break down my favorite tools—tripods, mics, lighting, and more—to help you create high-quality videos without breaking the bank Some of the things I highlighted: 🔹 Stability matters – A good tripod or phone mount keeps your video looking professional and smooth, one of my favs is the SMALLRIG 🔹 Audio is key – Wireless lav mics like the Hollyland Lark make a huge difference in sound quality 🔹 Lighting can make or break your video – Natural light is best, but clip-on LED lights are a great backup. 🔹 Desktop mics elevate voice quality – A budget-friendly Blue Snowball is a solid choice, while the Blue Yeti offers pro-level sound. 🔹 Start small, upgrade later – My strategy is to start with affordable gear and invest in one premium tool at a time, usually on sale. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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085 - Podcasting and Livestreaming Tips and Techniques in 2025: Stand Out, Repurpose, and Grow Your Audienc (Part2) 25:24

9 weeks ago25:24

25:24

Send us a text Podcasting and livestreaming are more than just hitting record—they’re about strategy, engagement, and adaptation. Explore how these platforms are evolving in 2025, and how creators can leverage video, repurpose content, and improve audio quality to maximize reach and build long-term audience engagement. In this episode, I share clips from January's Mavens Talk, a monthly audio event I co-host with my friend and colleague Gillian Whitney, Live Stream Strategist / Book Author where we discussed podcasting and livestreaming. ➡️ Our mutual friend, Michelle B. Griffin, joined us for this part of this episode. Topics included: 🔹 AI’s Growing Role in Podcasting & Content Creation - AI tools like Descript, ChatGPT, and automated audiograms are making podcast production easier. Podfest featured an entire track on AI, including creating AI-powered assistants for podcasting. 🔹 Repurposing Content to Save Time - Recording solo podcast episodes on video allows for easier repurposing into clips, transcripts, and social content. Tools like Riverside and Buzzsprout’s transcript feature help streamline this process. 🔹 The Value (or Lack) of Show Notes & Transcripts - Some podcasters, like Amy Porterfield, emphasize show notes for driving traffic. Others question how many listeners actually read them and whether they provide an SEO benefit. 🔹 Podcast & Livestream Cross-Promotion - Many podcasters repurpose livestreams into podcast episodes, making content creation more efficient. Numbering episodes and embedding podcasts in LinkedIn articles can improve discoverability. 🔹 The Fun & Flexibility of Co-Hosting or Panel-Style Podcasts - Having a co-host or panel discussion (like Media Mavens) makes podcasts more dynamic and engaging. These formats allow for spontaneity, deeper conversations, and audience participation. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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084 - Conquer Your Camera Anxiety Now: 5 Proven Strategies! 13:24

10 weeks ago13:24

13:24

Send us a text If you're uncomfortable being on camera, I get it; I've been there too. In this solo episode, I share 5 strategies you can use to help you get comfortable (or more comfortable) on camera. Some of the things I highlighted: 🔹Many people feel uncomfortable on camera, which can hinder video creation. 🔹Lazy videos allow for content creation without being the focus. 🔹Power poses can significantly boost confidence before recording. 🔹Suspension of disbelief helps in feeling comfortable on camera. 🔹Shadowing confident speakers can improve delivery and engagement. 🔹The BOCA strategy encourages daily practice to reduce anxiety. 🔹Repetition and simple techniques are key to improvement. 🔹Viewers are interested in the message not your appearance. 🔹Creating videos should feel like a conversation, not a performance. 🔷 Thank you for listening. If you found this episode relevant don't forget to hit that Follow Button to keep learning and growing with us. ********************************************* ⏬ If you're spending 2-hours to create a 2-minute video DOWNLOAD my FREE 5-Step Time Saving CHEATSHEET today! Go to ContentMarketingSchool.org/5stepvideo ➡️ Need more? Check out the 300+ videos on my YouTube channe l Click here for my YouTube channel 💙 Find me on Bluesky @annetterichmond.bsky.social ******************************************** For additional insights, follow Annette Richmond and Black Dog Marketing Strategies on social media. LinkedIn: https://www.linkedin.com/in/annetterichmond/ Bluesky: https://bsky.app/profile/annetterichmond.bsky.social YouTube: https://www.youtube.com/@blackdogmarketingstrategies TikTok: https://www.tiktok.com/@annetteadvises Instagram: https://www.instagram.com/annetteadvises/ LinkedIn Company Page: https://www.linkedin.com/company/black-dog-marketing-strategies/…

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083 - Podcasting and Livestreaming in 2025: Stand Out, Repurpose, and Grow Your Audience (Part 1) 30:39

10 weeks ago30:39