Tradition Meets Trend: How Heritage Brands Are Redefining Fashion

RETHINK RETAIL

Dive into the future of fashion retail with host Matt Mueller, Founder of Mindful Innovation Services, LLC, and Sabrina Cherubini, SVP of Brand & Digital at Hanky Panky, as they discuss how heritage brands can become customer-centric. Learn about innovative approaches to consumer engagement and the art of balancing wholesale with direct-to-consumer operations. Discover the importance of premiumization and the emotional connection between brand and consumer. Gain valuable lessons on sustainability and innovation in fashion retail. Key Insights: - Customer-Centric Transformation: Strategies for heritage brands to adopt a customer-first approach. - Consumer Insights: Leveraging customer feedback to stay relevant and innovative. - Emotional Branding: The role of empathy and emotion in consumer relations, and providing value beyond discounts. Ready to join the GRL community? Nominate yourself or another retail executive to join the community today: http://www.globalretailleaders.com