Player FM ऐप के साथ ऑफ़लाइन जाएं!
Steal Your Competitors Traffic With YouTube Ads
Manage episode 432519582 series 3514127
What if you could outsmart your competition and save money on advertising simultaneously? Discover how businesses are leveraging YouTube's advanced targeting features to attract competitors' traffic and get more affordable views than traditional Google search clicks. We kick off with practical examples like how a plumbing service can strategically target competitor URLs, gaining a cost-effective advantage. You’ll also learn about the expansive reach and cost-effectiveness of YouTube in Australia, and how Google’s broader ecosystem, including interest targeting, custom audiences, and search-based keywords, enables pinpoint ad placements. We’ll also dive into demographic and geographic targeting, ensuring your ads reach the right audience at the right moment.
Curious about targeting high-end car buyers through YouTube? We discuss the unmatched cost-effectiveness and precise targeting capabilities of YouTube when compared to traditional publisher platforms. You’ll gain insights into the power of remarketing to engaged viewers using various ad formats like bumper ads and supporting display ads to uphold your brand’s presence. We also tackle the perceived hurdles of creating YouTube content, offering actionable tips for producing impactful ads on a budget. Stay tuned as we set the stage for our next episode, where we’ll delve deeper into structuring and creating successful YouTube ads, packed with expert strategies to boost your advertising game!
Digital Horizons is hosted by:
James Walker (Managing Director - Walker Hill Digital) & Brian Hastings (Managing Director - Nous)
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
अध्यायों
1. Effective YouTube Advertising Targeting Strategies (00:00:00)
2. YouTube Advertising Strategies (00:09:11)
53 एपिसोडस
Manage episode 432519582 series 3514127
What if you could outsmart your competition and save money on advertising simultaneously? Discover how businesses are leveraging YouTube's advanced targeting features to attract competitors' traffic and get more affordable views than traditional Google search clicks. We kick off with practical examples like how a plumbing service can strategically target competitor URLs, gaining a cost-effective advantage. You’ll also learn about the expansive reach and cost-effectiveness of YouTube in Australia, and how Google’s broader ecosystem, including interest targeting, custom audiences, and search-based keywords, enables pinpoint ad placements. We’ll also dive into demographic and geographic targeting, ensuring your ads reach the right audience at the right moment.
Curious about targeting high-end car buyers through YouTube? We discuss the unmatched cost-effectiveness and precise targeting capabilities of YouTube when compared to traditional publisher platforms. You’ll gain insights into the power of remarketing to engaged viewers using various ad formats like bumper ads and supporting display ads to uphold your brand’s presence. We also tackle the perceived hurdles of creating YouTube content, offering actionable tips for producing impactful ads on a budget. Stay tuned as we set the stage for our next episode, where we’ll delve deeper into structuring and creating successful YouTube ads, packed with expert strategies to boost your advertising game!
Digital Horizons is hosted by:
James Walker (Managing Director - Walker Hill Digital) & Brian Hastings (Managing Director - Nous)
The Digital Horizons Podcast is hosted by:
James Walker - Managing Director Walker Hill Digital
Brian Hastings - Managing Director Nous
अध्यायों
1. Effective YouTube Advertising Targeting Strategies (00:00:00)
2. YouTube Advertising Strategies (00:09:11)
53 एपिसोडस
सभी एपिसोड
×1 Building Trust and Measuring Success with Your Agency 17:36
1 Brand News: Jaguar's Bold Rebranding - Innovation or Identity Crisis? 6:20
1 Brand News: YouTube Shorts and Facebook Insights 6:40
1 Maximising E-Commerce Success: Transforming Customer Lifetime Value with Personalized Marketing & Loyalty Programs 19:03
1 E-Commerce Mastery: Boosting Conversion Rates with Social Proof and AI Chatbots 11:42
1 Brand News: Online Adverting Increases by 9.7% in Australia 3:48
1 Boost Your E-Commerce Profits: Unlocking New Revenue Streams with Strategic Bundling and AI-Driven Insights 15:02
1 Brand News: Black Friday Brand Boost - Transforming Shoppers into Loyal Customers 3:15
1 Brand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search Landscape 4:45
1 Unlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize Profits 19:32
1 Brand News: Adidas' AI-Driven Ad & The Future of Creative Advertising 5:04
1 The 4 Lever For Explosive Ecommerce Success 13:26
1 Brand News: YouTube's TV Triumph & Meta's New AI Video Tools 11:55
1 Marketing Grad to Agency Owner: How to Guide 32:04
1 Brand News: Avoiding Short-Termism in Modern Marketing Strategies 10:35
प्लेयर एफएम में आपका स्वागत है!
प्लेयर एफएम वेब को स्कैन कर रहा है उच्च गुणवत्ता वाले पॉडकास्ट आप के आनंद लेंने के लिए अभी। यह सबसे अच्छा पॉडकास्ट एप्प है और यह Android, iPhone और वेब पर काम करता है। उपकरणों में सदस्यता को सिंक करने के लिए साइनअप करें।