Marketing Fraud Prevention with ABNB Credit Union Randy and Kristen

Banking on Fraudology

Banking on Fraudology is presented by Unit21.

Unit21’s Risk and Compliance Infrastructure empowers your team to proactively combat financial crime and make informed decisions throughout the customer lifecycle.

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Welcome back to "Banking On Fraudology." In today's episode, host Hailey Windham is joined by Randy and Kristen from a prominent credit union’s marketing team, ABNB. Together, they dive into the importance of fraud prevention and the innovative strategies they've used to educate and protect their members.

Randy and Kristen discuss how they transformed their social media and marketing approaches to make fraud awareness engaging and relatable, especially through platforms like TikTok. They emphasize the value of transparency, collaboration, and targeting various demographics to spread their message effectively.

The episode also highlights the benefits of open collaboration between fraud fighters and marketing teams, showcasing how fresh perspectives and strategic shifts can lead to significant positive engagement. Kristen shares a personal encounter with fraud, reinforcing the real-world impact of their efforts.

Tune in to find out how creativity and collaboration are key tools in the fight against fraud. Don’t forget to subscribe to "Banking On Fraudology" on your favorite podcast platforms to stay updated on the latest in fraud prevention.

About Hailey Windham:

As a 2023 CU Rockstar Recipient, Hailey Windham, CFCS (Certified Financial Crimes Specialist) demonstrated unbounding passion for educating her community, organization and credit union membership on scams in the market and best practices to avoid them. She has implemented several programs within her previous organizations that aim at holistically learning about how to prevent and detect fraud targeted at membership and employees.

Windham’s initiatives to build strong relationships and partnerships throughout the credit union community and industry experts have led to countless success stories. Her applied knowledge of payments system programs combined with her experience in fraud investigations offers practical concepts that are transferable, no matter the organization’s size.

Connect with Hailey on LinkedIn: https://www.linkedin.com/in/hailey-windham/

Banking on Fraudology is part of the Fraudology Podcast Network.