S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit)

That Sports Merch Podcast

#Sports #Business #American Football #Sports Merch #Merchandise #Merch #Retail #Licensing #Professional

21:04

Step into the mysterious and visually stunning world of The Electric State as host Francesca Amiker takes you behind the scenes with the creative masterminds who brought Simon Stålenhag’s dystopian vision to life. In this premiere episode, directors Joe and Anthony Russo, stars Millie Bobby Brown and Chris Pratt, writers Christopher Markus and Stephen McFeely, and producers Angela Russo-Otstot and Chris Castaldi reveal how they transformed a haunting graphic novel into an epic cinematic experience. Watch The Electric State coming to Netflix on March 14th. Check out more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

about a year ago 40:50

MP3•एपिसोड होम

Send us a text

In Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit.
KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products.
Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world.
In this episode we cover;

the rise of football (soccer) jersey counterfeiting
the reasons and success drivers behind popular 'fake' jersey websites
the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters can
where the profits from counterfeiting end up and the 'business' activity it's funding
whether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing models
the decisions which led to the development of the AI-driven tech solution, KitLegit
how KitLegit is using AI machine-learning to help identify 'fakes'
who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson

24 एपिसोडस

S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit)

That Sports Merch Podcast

published about a year ago

साझा करें

MP3•एपिसोड होम

Send us a text

the rise of football (soccer) jersey counterfeiting
the reasons and success drivers behind popular 'fake' jersey websites
the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters can
where the profits from counterfeiting end up and the 'business' activity it's funding
whether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing models
the decisions which led to the development of the AI-driven tech solution, KitLegit
how KitLegit is using AI machine-learning to help identify 'fakes'
who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

Support the show

Join our LinkedIn community by following our ThatSportsMerchPodcast page.
Host: Lee Hyde
Co-Host: Matt Hudson

24 एपिसोडस

#Sports #Business #American Football #Sports Merch #Merchandise #Merch #Retail #Licensing #Professional

सभी एपिसोड

That Sports Merch Podcast

1
S2 E8 (Part 2) | Incubating Success With The Big League - Eric Perugini, NBALAB 38:59

7 weeks ago38:59

38:59

Send us a text In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; The selection process at NBALAB for new brands and creators Breaking down the barriers to entry within the NBA global licensing programme Types of creators and brands NBALAB are currently working with and the success they've had Trends within the NBA global licensing programme marketplace The importance of storytelling when connecting new products with the NBA audience ... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E8 (Part 1) | Incubating Success With The Big League - Eric Perugini, NBALAB 32:37

7 weeks ago32:37

32:37

Send us a text In Episode 8 of Season 2 (Part 1), we chat to Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group. Eric take us on the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. During this this episode we cover; NBALAB's origin story and the inspiration for the creation of their unique entity The innovative approach taken in 1984 by Bill Thickett, the co-founder of NBALAB Bill & Billi Kid driving NBALAB from 2016 The challenges face by new brands and creators when trying to access the NBA licensing programme The "closed shop" of NBA global licensing and the major difference to the UK and European licensing models ... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E7 | Physical Retail Isn't Dead! - David Dunn, 442 Design 51:22

14 weeks ago51:22

51:22

Send us a text In Episode 7 of Season 2, we chat to David Dunn, Managing Director at 442 Design - the leading sports retail stadium store design partner in the UK & Europe. David has built an impressive portfolio of stadium venue partners across the years and has become renowned as the go-to partner within UK sport for stadium store design & fit out projects. During this this episode we cover; what it takes from start to finish on a stadium store design project the work that happens before the pen(cil) touches the paper challenges that can arise across projects finding the balance for digital inclusion in a modern day store creating those unique aspects that only physical retail can provide smaller clubs working on a tiny budget the art of storytelling and designing with the emotion of fans in mind the dream project ... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E6 (Part 2) | Courtside Commerce - Josh Briggs (Stadium Essentials) 43:12

30 weeks ago43:12

43:12

Send us a text In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues. Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens. In the second part of this episode we cover; creating elevated retail experiences for the most exclusive courtside guests operating Lucky's Chicken t-shirt shop introducing the chicken bucket plushies going "all in" investing in the RFID tech "vehicle" by partnering with EXO uplifting the consumer experience by halving service times and doubling revenues as a result the wider efficiencies to the business of RFID behind the scenes too the new gig with Stadium Essentials ... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E6 (Part 1) | Courtside Commerce - Josh Briggs (Stadium Essentials) 49:21

30 weeks ago49:21

49:21

Send us a text In Episode 6 of Season 2, we chat to Josh Briggs, now of Stadium Essentials but formerly Director of Retail at TD Gardens - one of the US's busiest sports venues. Josh has woven a career in professional sports retail, finding his way back home to New England to head up the Retail Operation at the home of the Boston Celtics & Boston Bruins, TD Gardens. In the first part of this episode we cover; the journey from touring the world with music artists to his dream hometown job running a 2-team venue and the challenges that brings managing the team to run 200+ events a year working up to 2-years ahead with forecasting & planning the varying dynamics of US & UK sports merchandising and the fan cultural differences starting to build out women's-specific team collections the marketing power of getting product on the athlete ... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E5 | Counterfeit & KitLegit - Alexander Protsenko (KitLegit) 40:50

39 weeks ago40:50

40:50

Send us a text In Episode 5 of Season 2, we chat to Alexander Protsenko - CEO & Founder of KitLegit. KitLegit is a brand new tech solution providing digital authentication for sports apparel, aimed at detecting any potential indicators of counterfeiting and helping the world of sports merchandising to uphold confidence and trust in authenticated products. Within this episode we discuss the topical issue of football (soccer) jersey counterfeiting and the darker side of this story, the reason's why it's becoming such a problem, and how KitLegit could hold the answer for clubs, brands and fans looking to eradicate 'fakes' from their world. In this episode we cover; the rise of football (soccer) jersey counterfeiting the reasons and success drivers behind popular 'fake' jersey websites the challenges facing some clubs who perhaps aren't setup to service their fan demand as well, and as quickly, as the counterfeiters can where the profits from counterfeiting end up and the 'business' activity it's funding whether we're reaching a 'tipping point' in fan demand for authentic licensed apparel and how much further clubs and brands can continue to increase their pricing models the decisions which led to the development of the AI-driven tech solution, KitLegit how KitLegit is using AI machine-learning to help identify 'fakes' who can benefit from the use of KitLegit and how it can help bring confidence to a public marketplace with so much uncertainty ... and so much more! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E4 | Intelligent Use Of Data, Testing & Benchmarking - Gauthier Vervaeke & Thomas Rypens (Club Brugge) 1:05:51

49 weeks ago1:05:51

1:05:51

Send us a text In Episode 4 of Season 2, we chat to Gauthier Vervaeke & Thomas Rypens of Club Brugge. Club Brugge play their football within the Belgian Pro League and regularly within European competitions. With a rich domestic history, they are one of the most successful teams within Belgium. Within this episode we discuss the club's intelligent use of fan data, testing and benchmarking as they grow their retail operation. With a pioneering approach to commercial strategies and a willingness to listen to their data analysis if they need to pivot, the club set their own high benchmark in terms of their approach. Driven from the top, the club openly encourage testing to determine their strategic decision making. Consistent testing, measuring and analysing, alongside a smart tech-stack, intelligent use of digital solutions and true fan engagement are all helping to revolutionise the retail business unit. Hear how the club have; brought together leading European clubs to form an alliance under the Gamechangers eCommerce banner introduced AI within their eCommerce operation asked fans to suggest and create their own merchandise ideas through the 'Shape Our Club' campaign allowed one of their own junior fans to realise the dream of a lifetime! In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E3 | Standing Out In A Crowded Space - Pete Lucchesi & Cory Fahey (Streaker Sports) 1:02:43

1 year ago1:02:43

1:02:43

Send us a text In Episode 3 of Season 2, we chat to Pete Lucchesi & Cory Fahey - Creative Director & Co-Owners of Streaker Sports. Streaker Sports are a young start-up with some serious USP's, operating in a very crowded space within US-sports apparel supply and manufacture. Dedicated to telling the unique stories of sports culture, with their own unique vintage style, they're starting to find some great traction in a number of US markets. We hear how the first years have been for Streaker, and how staying true to themselves is a core part of allowing them to stand out from the crowd. We discuss the unique appeal of their vintage collections, as well as their focus on a number of key niche licensing opportunities. Hear how the brand have tapped into licensed partnerships with USA Hockey, USA Lacrosse & Wiffle Ball. We dive deeper into their chase for the licensed IP of Peanuts and what it took to get a response to their long-game approach. Recently the brand have had major success with a vast number of college licenses. We find out how these opportunities come about and what it takes in order to bring their unique style to these iconic educational brands. You won't believe the access Streaker Sports get to the archive vaults! We also discuss one of the more obscure licenses - Zamboni, and how the brand are hooked by the cultural impact the Zamboni has had on the beloved game of hockey. Their passion runs deep with every license they operate. Purveyors of Sports Culture is a very apt tagline to this brand. You'll truly love their story. In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E2 | Supporting Sustainable Merchandising - Nicole Bekkers (FC88) 58:08

1 year ago58:08

58:08

Send us a text In Episode 2 of Season 2, we chat to Nicole Bekkers - Founder and CEO of FC88. FC88 are challenging the status quo with clubs, federations and global sports brands on the subject of sustainability. Having identified a huge issue with dead-stock during her role with KNVB (Dutch Football Federation) and being unsatisfied with the response she got, Nicole knew she had to do something about this. Founded in 2020, FC88 are pushing the needle firmly towards a sustainable solution for this current issue which is endemic to the professional sports industry, by creating an upcycling opportunity which takes redundant dead-stock/overstock (call it what you like!) and creates locally, hand-made, new product collections extending the life of this redundant stock, saving this from landfill and/or incineration. Hear what sparked the FC88 business (and what's behind it's name!) and how that concept has evolved into a multi-national operation, with local studios supporting local markets to lessen the impact of redundant stocks and contribute to driving a more sustainable operation within professional sport. In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
S2 E1 | Product, Licensing & Consumer Muses - Robbie Sarton (Nick Auditore Represents) 54:06

1 year ago54:06

54:06

Send us a text Season 2 of That Sports Merch Podcast has arrived! In the first episode of S2, we talk to Robbie Sarton, Head of Product at Nick Auditore Represents. Robbie, based in Australia head up the product division of NAR, which holds the rights for the Mitchell & Ness brand (and others) for the ANZ market. We discuss the brand's rights management, product ideation and go to market strategies. You'll hear how NAR have scaled quickly and how they work with well-placed distribution channels and retailers to maximise the success of the brand. We touch on the impact of popular culture and how this is defining the modern consumer muse. You'll find out the impact of the Netflix series The Last Dance and the AIR movie on this heritage-inspired lifestyle brand. There's a couple of great anecdotes in there from Robbie too... oh, and hey, did we mention we have an official podcast sponsor? That's right! Welcome to Season 2 In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast . Check out www.streakersports.com and use code SPORTSMERCH15 for 15% off site-wide. Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
EP10 Part 2 | Dressing A Nation - Cristina McAloon, Las Vegas Raiders 34:46

2 years ago34:46

34:46

Send us a text TSMP continues the feature interview with Cristina McAloon, Sr. Manager of Buying at Las Vegas Raiders.Part 2 of the interview focuses on the protection of the Raiders brand, team values and more in depth detail around managing the buying team at this NFL giant. Cristina speaks with passion about the industry, being a true cheerleader for merchants across the globe.Learn more about your ad choices. Visit megaphone.fm/adchoices Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
EP10 Part 1 | Dressing A Nation - Cristina McAloon, Las Vegas Raiders 37:31

2 years ago37:31

37:31

Send us a text TSMP chats to Cristina McAloon, Sr. Manager of Buying at the Las Vegas Raiders.In Part 1 of this feature interview, you will hear about Cristina's background in the fashion industry and the transition into working for some iconic names within licensed sports merchandise. Cristina talks to the podcast about the size of the Raiders retail business, Raider Image and the fluctuation in size between in-season and off-season. You'll also hear how her team remain competitive against the licensed giants, Fanatics.Cristina is a true champion of the sports merchandising and licensing sector and speaks with real passion for the industry.Learn more about your ad choices. Visit megaphone.fm/adchoices Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
EP09 | Ex-Pro To FOCO - Jake Howells, FOCO 58:43

2 years ago58:43

58:43

Send us a text TSMP talks to ex-professional footballer Jake Howells. Jake takes us on a whistle-stop tour of his career in football before sharing his experience and insight into the journey from professional sportsman to the world of sports business. A fascinating listen which covers the reality shock of the world of business outside of the sports 'bubble' and the quick learning curve and mindset reset needed to be able to carve out a new career after a successful, but short, sports career. Hear how Jake has managed to take his love of the game into his new career in sports merchandise and licensing. Listen to the vast number of transferable skills taken from the dressing room to the boardroom.Learn more about your ad choices. Visit megaphone.fm/adchoices Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
EP08 | Disrupting Sports Merch - Carl Sewell, The Terrace 1:03:04

2 years ago1:03:04

1:03:04

Send us a text TSMP chats to The Terrace director and co-founder, Carl Sewell. Carl takes us on The Terrace's journey from Facebook page to post funny football content, to 'cult' merchandise brand and to today's position as the go-to supplier of On-Demand merchandise supply within UK sports merchandise. Hear of the unique approach to the formation of the business, the reaction to a 92-page 'cease & desist' letter from the Football Association, and the fan-first culture which weaves it's way through the day-to-day business operation.Offering a unique insight with wholesome transparency, Carl allows you to understand the approach they're taking, the philosophy behind the brand and the direction it's heading in the near future. The desire to disrupt an industry which is "broken" is strong with The Terrace, but how will they fix it?Support the showFollow us on socials:-Twitter - @sportsmerchpodInstagram - @sportsmerchpodFacebook - @sportsmerchpodOr join our LinkedIn community by following our ThatSportsMerchPodcast page.Host: Lee HydeCo-Host: Matt HudsonLearn more about your ad choices. Visit megaphone.fm/adchoices Support the show Join our LinkedIn community by following our ThatSportsMerchPodcast page. Host: Lee Hyde Co-Host: Matt Hudson…

That Sports Merch Podcast

1
EP07 | Fighting Adversity - Sam Swanton, Wigan Athletic FC 48:50

2 years ago48:50