11. Jill Geer, Chief MarCom Officer, USA Gymnastics – The Flip of an Olympic Sport NGB

Farrell Sports Business

Episode 11 - Host Matt Farrell talks with Jill Geer, Chief Communications and Marketing Officer at USA Gymnastics. She discusses her career and the differences between working at USA Gymnastics and USA Track & Field. She highlights the challenges and successes of USA Gymnastics, including the organization's turnaround and the positive reception at the U.S. Olympic Trials. Jill emphasizes the importance of trust, communication, and the joy of the sport. She also shares her beginnings in sports at the University of Arkansas, especially from mentor Bill Smith, and the value of gaining experience and making connections in the industry.
Chapters
00:00 Intro of Jill Geer
01:25 About Jill's MarCom role at USA Gymnastics
02:14 Role at USA Track & Field
04:58 Culture Differences of Track and Gymnastics
07:11 Entering USA Gymnasatics at a Rough Period
09:20 Dealing with Harsh Criticism
13:43 Importance of a Thick Skin as an Organization
14:49 Importance of Aly Raisman Attending Olympic Trials
17:11 Enjoying the Moment of Olympic Trials
18:55 University of Arkansas and Bill Smith as a Mentor
22:33 "Watch what isn't happening" for Gymnastics at the Olympics
Takeaways
- USA Gymnastics has undergone a significant turnaround, with a focus on doing the right thing and gaining trust from athletes, the public, and partners.
- The organization has seen a positive shift in public perception, with increased support and engagement from fans and athletes.
- The Olympic trials were a milestone moment for USA Gymnastics, showcasing the organization's progress and the joy of the sport.
- Building trust, having a thick skin, and surrounding yourself with the right people are essential in navigating challenges in the sports industry.
- Gaining experience, making connections, and doing the work are crucial for success in the sports industry.
Intro Song: All World
Artist: JMPSCR
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