Ep. 23 - Avoiding Conflict in Publishing: The Power of Clear Expectations
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Clear communication and understanding are vital to prevent misunderstandings and conflicts in any area of life. In the world of book publishing, the importance of setting and understanding expectations cannot be overstated.
Copyright Ownership
Understanding the details of copyright ownership is essential. Ensure you have a clear grasp of what you're licensing to the publisher. While this typically includes your book manuscript, be aware of any other specific rights the publisher may have over your content. These might encompass distribution in various formats, such as paperback, hardcover, audio, ebook, and other derivative products. Also, consider foreign rights and whether you wish to retain them.
Partnership Duration
Most publishing contracts are for life, but certain circumstances can lead to rights reverting to the author. Understand the conditions under which this might occur, such as if the publisher faces financial difficulties or goes out of business.
Right of Survivorship
In the event of an author's passing, it's crucial to clarify where the rights go. Ensure that the distribution of royalties is documented, whether they remain within your family, trust, or entity.
Payment Structure
Comprehend the payment structure in your contract, especially if you're receiving an advance. Payment terms can vary, with advances often paid in two to three installments. Additionally, understand the frequency and distribution process for royalty payments.
Outside of the Contract
Beyond the contract, it's vital to understand your role as an author and the influence you have over decision-making. This can include manuscript formatting, contributions to design, cover design, title selection, and marketing expectations.
Marketing Expectations
Clarify any marketing expectations, such as contractual marketing investment requirements. Some publishers may expect you to allocate part of your advance for marketing expenses.
Sales Goals
Be aware of the sales goals the publisher is aiming for. Knowing these goals can influence the publisher's decision on reprinting your book and the number of copies per print run.
Maintain Curiosity
The most important takeaway is to maintain curiosity throughout your author-publisher relationship. Ask questions, even if they seem simple or straightforward, to ensure both parties understand expectations and are moving forward in a mutually beneficial way.
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