Nile Frater on Niche Sites, Creating Content at Scale, and Competitive SEO

Optimize

Nate Matherson chats with Nile Frater on this episode of the Optimize podcast. Nile is the founder and CEO of Masse SEO, an agency which specializes in delivering high-scale content campaigns for fast-growing startups at Series A and beyond. He previously owned NoCode.Tech, which was acquired in 2022 and runs a micro private equity firm, Concrete Capital. Nile has an extensive background in both startups and banking. Today, they discuss the intricacies of building effective SEO programs from the ground up, enhancing content creation processes, and much more.

Throughout the episode, Nile shares his insights on leveraging AI tools to overcome writer's block in the content creation process, while emphasizing the importance of human input to add value and insight beyond what AI can generate​​. He also discusses the rapid growth and scaling challenges at Masse SEO, including managing increasing client demands and maintaining content quality with a growing team​​.

Nile advocates for a high-volume content strategy, explaining that more content increases the surface area for SEO success and allows for more experimentation and quicker results​​. He also touches on the competitive nature of SEO today, describing strategies for succeeding in high-competition niches by building comprehensive topical authority​​.

Closing the episode is our popular lightning round of questions, where Nile provides quick insights into his personal experiences and preferences in SEO and content strategy​​.

For more insights from Nile and to learn about MasseSEO, be sure to check out their website and follow Nile on his social platforms.

Learn More About Nile Frater

Twitter: https://twitter.com/Nile
Masse SEO: https://www.masse.marketing/