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006: Lalo Baby Gear Brand Turns Parenting Overwhelm into D2C Giant with Michael Wieder
Manage episode 407391706 series 3559879
Adam Robinson द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Adam Robinson या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Michael Wieder disrupted a $10B industry not by solving a problem, but by solving a feeling – ”overwhelmed.”
Michael is the Co-Founder of Lalo, a thriving D2C brand that makes modern day baby and toddler products. He started the company when he noticed a disconnect between legacy brands and consumers in the baby gear industry.
By going to stores where expecting parents shopped, Michael learned his target audience’s exact feelings, allowing him to build a brand identity and product line to meet his ideal client’s desires.
In today’s episode, you’ll hear Michael share specifics on the boots-to-ground research he did to shake up a long-standing industry, how being an outsider to your market can be a benefit, and how Lalo has raised tens of millions while primarily avoiding traditional VC funding and staying under 20 full-time employees.
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To get access to the full show notes, including audio, transcripts, and links to all the resources mentioned, visit Retention.com/6
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