How AI Has Changed the Game in Mobile Marketing With Spike Stevens, Chief Technical Officer at LighthousePE

From Persona To Personal

Spike Stevens is Chief Technical Officer at LighthousePE, a behavior-based AI platform that creates one-to-one personalized messages and experiences in real-time at scale. He boasts a rich 25-year history in the marketing and advertising sector and has steered LighthousePE's design and technology since its onset. Spike's previous endeavors in marketing tech spotlighted mobile and SaaS solutions for heavy hitters like Apple, Porsche, Boeing, and Air France. Beyond his professional life, Spike is an avid skier, mountaineer, and gifted musician based in Boulder, Colorado.

What you’ll learn in this episode:

Most mobile applications are strictly available for practical purposes. You can do your banking via a mobile app or place an order at your favorite restaurant. Can a business use its mobile app to cause customers to visit even if they hadn't planned to?

According to Spike Stevens, a veteran of marketing tech, the answer is yes. Spike says through the use of AI, his company is building emotional brand loyalty with customers via mobile apps. It does this by looking at the behavioral markers of individual consumers, including location, buying trends, how often they visit a restaurant, where they live, and how often they're near a restaurant. With that data, they look for patterns, and based on those patterns, the team can generate a custom message for a specific customer in the form of a push notification. Spike says that message is almost guaranteed to be meaningful, causing the customer to take action.

On this episode of From Persona to Personal, Roger Hurni chats with Spike Stevens, Chief Technical Officer at LighthousePE, about how AI is changing the way marketers can influence behavior through mobile apps. Spike explains how LighthousePE uses AI to develop meaningful, personalized push notifications sent to individual customers at the optimum time. He says these messages give brands an advantage because of their ability to get customers to visit more often and, as a result, spend more money at your business.