CaliBBQ Media and Building a Media + Restaurant Business with Founder Shawn P. Walchef

Hospitable

Live from Cali BBQ Media HQ in Sunny San Diego, California, episode 19 features CEO and Founder, Shawn P. Walchef.

This episode covers ground, from embracing discomfort to crafting unforgettable experiences, Shawn's journey highlights the transformative power of storytelling and human connection. We dive deep into the intersection of technology, narrative, and hospitality as Shawn shares his experiences as a podcast host, content creator, and member of the customer advisory board at Toast.

Join us as we explore the importance of going the extra mile and embracing discomfort to create magic in the hospitality industry.

Don't miss out on this enriching conversation that will inspire you to think differently about the power of storytelling in business!

Don’t forget to subscribe, like, rate, and review! And if you like this show, check out the other side where Shawn interviews Rob: https://content.calibbq.media/every-business-needs-a-show-with-rob-napoli-of-omniboost/

Timestamps:

00:00:00 - Embracing Discomfort for Magic Moments

00:00:33 - Introduction to Hospitable Podcast

00:01:05 - Meeting Shawn Walchef at Cali BBQ

00:02:04 - The Origin of "Be the Show, Not the Commercial"

00:03:08 - Sean's Background and Introduction to Hospitality

00:04:08 - Learning Hospitality from Family

00:05:01 - Building a Business on Hospitality and Storytelling

00:06:04 - The Power of Being the Show

00:07:06 - The Impact of Sharing Content Online

00:08:09 - The Importance of Social Proof in Business

00:09:09 - The Nature of Social Media Lurkers

00:10:18 - Why Hospitality Brands Hesitate to Use Social Media

00:11:11 - The Significance of Asking for Help

00:12:03 - The Power of Live Content on Social Platforms

00:13:10 - The Value of Sharing Failures and Real Stories

00:14:16 - The Importance of Human Connections in Business

00:15:37 - Leveraging Content for Business Growth

00:16:00 - Sean's Personal Lessons from His Grandfather

00:17:32 - The Importance of Curiosity and Involvement

00:18:00 - The Shift from Perfection to Authenticity

00:19:07 - The Future of Cali BBQ Media

00:20:11 - The Importance of Storytelling in Family and Business

00:21:08 - Capturing Family Stories During Holidays

00:22:11 - The Human-to-Human Aspect of Business

00:23:09 - Sean's Vision for Helping Brands Tell Stories

00:24:08 - The Shift from Traditional Marketing to Storytelling

00:25:08 - The Evolution of Cali BBQ Media

00:26:17 - The Challenge of Modern Marketing

00:27:28 - Sean's Best Travel Story

00:28:32 - The Transition from Barbecue to Media

00:29:46 - The Importance of Storytelling in Marketing

00:30:49 - Sean's Passion for Helping Families Tell Their Stories

00:31:55 - Sean's Contact Information and Platforms

00:35:25 - Discussing Social Media Presence and Strategy

00:36:13 - Rob's Podcasting Experience and Strategy

00:36:51 - Upcoming Interview with Rob on Digital Hospitality

Quotes

• 00:00:00-00:00:10 - "All we need to do is do a better job of understanding if we're willing to be uncomfortable, if we're willing to bring cameras out, if we're willing to go drive to San Diego, fly from New York, come from Tempe, Arizona. If you're willing to do that work, magic can happen."
• 00:05:12-00:05:22 - "be the show, not the commercial."
• 00:07:39-00:07:49 - "It wasn't because Peloton advertised it. It was because one of my friends got their fat ass on them Peloton and put on Instagram stories, hey, this is me riding a Peloton."
• 00:07:49-00:07:59 - "then me and my fat ass going like, babe, maybe we should get a Peloton in the house because I don't have that gym membership, but maybe I could get my fat ass on the bike. Yeah, that's why I bought it."
• 00:11:00-00:11:11 "Most people are unwilling to get into the sandbox to get messy because they don't want to look stupid and they don't want to sound stupid."
• 00:13:41-00:13:53 - "Put it out so that other people can learn and feel. some kind of way, can learn something, can understand and connect to it."
• 00:17:04-00:17:14 "Kobe Bryant, the greatest basketball player is texting Michael Jordan at 2 AM asking him questions about his turnaround jumper. Why? So he can level up. If he's not going to ask, he has to have the humility to ask the greatest basketball player."
• 00:19:17-00:19:28 - "Hospitality is kindness to a stranger."
• 00:22:35-00:22:46 - "Look what you made. Yeah. Look what we made together."
• 00:24:47-00:24:58 - "But really, when we think about these experiences, technology, for example, all the companies you share... It's not B to B, it's not B to C, it's H to H. It's human to human."
• 00:28:46-00:28:56 - "Is it easier to share a website or is it easier to share a video from a social platform? Lead. Of course. All day. I have 60 seconds for a video. Yeah. If it's got a strong hook, if it's got a story, if it's another business owner solving a problem. Yeah. Done all day. Show it to me."
• 00:30:07-00:30:17 "Every business is family business."
• 00:32:49-00:32:59 - "how could I not bring them?"
• 00:36:38-00:36:48 If you're curious about Rob, you have to listen to our digital hospitality episode because I'm going to throw him under the bus. I'm going to expose, I'm going to depose him and ask him all the tough questions, all

Connect:

• Omniboost: www.omniboost.com
• Rob Napoli: https://www.linkedin.com/in/robnap/
• Shawn P. Walchef: https://www.linkedin.com/in/shawnpwalchef/
• Cali BBQ Media: calibbq.media/podcast-episodes/
• Be The Show Media: https://betheshow.media/
• Instagram: https://www.instagram.com/shawnpwalchef/

Filmed on location by Splice Video (https://www.splicevideo.com)at Cali BBQ Media in San Diego, California: https://calibbq.media/

Show Produced by: Niranjan Deshpande (Nick), Broken Frames Studio, www.brokenframesstudio.com