7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business

ill communication: copywriting tips & sales strategies for small businesses

#Business #Marketing #Kim Kiel #Entrepreneur #Copywriting #Entrepreneurship #Sales #Email #Website #Copy #Women #Writing #Podcasting Education

28:30

We're trying something different this week: a full post-show breakdown of every episode in the latest season of Black Mirror! Ari Romero is joined by Tudum's Black Mirror expert, Keisha Hatchett, to give you all the nuance, the insider commentary, and the details you might have missed in this incredible new season. Plus commentary from creator & showrunner Charlie Brooker! SPOILER ALERT: We're talking about the new season in detail and revealing key plot points. If you haven't watched yet, and you don't want to know what happens, turn back now! You can watch all seven seasons of Black Mirror now in your personalized virtual theater . Follow Netflix Podcasts and read more about Black Mirror on Tudum.com .…

about a year ago 14:45

MP3•एपिसोड होम

If you’ve been in online business for even just a minute… you know you need a way to attract ideal buyers or leads to your business. And while you may have followers who double-tap your content, that doesn’t make them qualified leads.

That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business.

Topics covered in this episode include:

Why every business owner needs a great lead magnet
My seven-step method for creating a lead magnet that effectively brings in your ideal clients
Some different lead magnet ideas you can use in your business

Don’t procrastinate when it comes to growing your email list! Tune into this episode to hear some tips for creating a killer lead magnet.

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Find out how to use Answer the Public in Episode 25: What is copywriting and why is it important? (Plus a bonus tip!): https://www.kimkiel.com/podcast-1/what-is-copywriting-and-why-is-it-important-plus-a-bonus-tip

Join the Welcome Sequence that Wows Bootcamp: www.kimkiel.com/bootcamp.

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!

141 एपिसोडस

7 Simple steps to create a high-performing lead magnet that attracts a flood of buyers to your business

ill communication: copywriting tips & sales strategies for small businesses

published about a year ago

साझा करें

MP3•एपिसोड होम

That’s where lead magnets and email marketing come in. In this episode of ill communication, I'm sharing seven steps to choosing the right lead magnet to attract buyers to your business.

Topics covered in this episode include:

Why every business owner needs a great lead magnet
My seven-step method for creating a lead magnet that effectively brings in your ideal clients
Some different lead magnet ideas you can use in your business

Don’t procrastinate when it comes to growing your email list! Tune into this episode to hear some tips for creating a killer lead magnet.

Show notes are always available at https://www.kimkiel.com/podcast!

Resources Mentioned:

Join the Welcome Sequence that Wows Bootcamp: www.kimkiel.com/bootcamp.

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel
Text me a question or comment!

141 एपिसोडस

#Business #Marketing #Kim Kiel #Entrepreneur #Copywriting #Entrepreneurship #Sales #Email #Website #Copy #Women #Writing #Podcasting Education

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1
A writing prompt to inspire and connect with your audience 7:01

4 days ago7:01

7:01

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1
How to use the stages of awareness to craft copy and messaging that drives more sales 16:40

11 days ago16:40

16:40

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging? In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted. Topics We Cover in This Episode: The crucial mistake that’s keeping high-value clients from seeing your offer How to move potential buyers from “just browsing” to “ready to invest” The five levels of awareness and how they dictate your marketing strategy Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you! Show notes are always available at https://www.kimkiel.com/podcast !! Resources Mentioned: If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
Why your marketing isn’t working - and how to fix it with voice of customer research 7:24

18 days ago7:24

7:24

Why isn’t your marketing working? You’re putting in the effort, crafting your message, and showing up consistently—but something isn’t clicking. In this episode, I’m sharing the one foundational piece that most small business owners overlook when writing their copy: voice of customer (VOC) research . You’ll learn how to find and use the exact words, emotions, and motivations of your ideal buyer to create messaging that instantly resonates. I’ll break down how VOC research differs from traditional market research, why it’s critical for writing high-converting sales copy, and where to find customer language—even if you don’t have a big audience yet. Plus, I give you access to my free mini masterclass that walks you through 10 simple strategies to uncover the most powerful words for your business! Topics We Cover in This Episode: The reason your marketing messages might be getting ignored Where to find high-impact customer language—even if you’re just starting out The one thing that makes copy feel “magnetic” and impossible to scroll past How to access a free mini masterclass to level up your messaging instantly Show notes are always available at https://www.kimkiel.com/podcast !! Resources Mentioned: Uncover the 10 hacks to tap into your customer's voice in this free over-the-shoulder training: https://www.kimkiel.com/vochacks I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
The fortune is in the follow-up 7:00

25 days ago7:00

7:00

Have you ever assumed silence means a missed opportunity? In this episode, I’m sharing a simple but powerful lesson: the fortune is in the follow-up! Inspired by a real-life conversation with my son about job hunting, I dive into why following up isn’t desperate—it’s strategic. Whether you're reaching out to a potential employer, a client, or a past connection, a well-timed check-in can change everything. I’ll also share insights from entrepreneur Denise Duffield-Thomas and a personal client win that proves just how effective follow-ups can be. Topics We Cover in This Episode: The surprising mindset shift that makes follow-ups feel effortless The key reason prospects and clients don’t respond—and what to do about it A simple but effective follow-up email template you can start using today Tune in to learn practical, non-pushy follow-up strategies that can boost your business, revive client relationships, and even land you new opportunities. Show notes are always available at https://www.kimkiel.com/podcast !! Resources Mentioned: Read Chill & Prosper by Denise Duffield-Thomas: https://amzn.to/44oPNBZ Ep 18: How to use the 9-word email to get more clients: https://www.kimkiel.com/podcast-1/how-to-use-the-9-word-email-to-get-more-clients I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
Making tough decisions in business and life 10:07

5 weeks ago10:07

10:07

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1
Copywriter or Ghostwriter - what’s the difference and which one do I need? 11:46

6 weeks ago11:46

11:46

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1
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1
Counterintuitive strategies to market and sell high-ticket offers to premium clients (part 2) 30:48

8 weeks ago30:48

30:48

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1
How to market and sell high-ticket offers (part 1) 20:48

9 weeks ago20:48

20:48

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1
How to grow your business in a changing market (and why B-School could help) 18:07

10 weeks ago18:07

18:07

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1
10 simple ways to share your values in your business and marketing (and why it’s important you do) 16:01

11 weeks ago16:01

16:01

How can your business reflect the world you want to create? In this week’s episode, I set aside my original plan to share a message that’s been too loud to ignore. Let’s talk about aligning your business with your values—boldly, intentionally, and authentically. We’re covering practical ways to show up for what matters to you, build a meaningful connection with your audience, and attract clients who care about the same things you do. From small, quiet steps to bigger, more visible moves, I’m sharing 10 creative ways to bring your values to life in your business. These tips will help you communicate clearly, stand out in your market, and show up as a force for good in a time when your voice is needed more than ever. Let’s get brave, my friend! Topics We Cover in This Episode: A 2-second way to show you’re a safe space for marginalized communities How to leverage your marketing to amplify diverse voices (without overthinking it) Real examples of brands using their values to drive loyalty and sales Show notes are always available at https://www.kimkiel.com/podcast !! Resources Mentioned: Listen to Claire Pelletreau’s podcast and her use of pronouns: https://podcasts.apple.com/us/podcast/the-get-paid-podcast-the-stark-reality/id1005195731 Check out the values statements in the footers of these websites: https://carrieroseman.com/ https://www.simplifysimplify.me/ View CoordCrew’s Value Statements on their About page: https://coordcrew.com/pages/about See Brittney McBean’s values statement on her contact form: https://brittanymcbean.com/contact/ Explore equity and anti-racist resources on my workshop page: https://www.kimkiel.com/equity-workshop I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
Content that builds goodwill and positions you as a trusted authority {A writing prompt for women entrepreneurs} 10:55

12 weeks ago10:55

10:55

Ready to become a respected voice in your industry without coming across as pushy or self-promotional? Let me show you how to create the kind of content that naturally positions you as an authority while building genuine connections with other experts in your field. In this episode, I spill the tea on my Beastie Boys-inspired approach to becoming an "ill communicator" (spoiler alert: it's all about being the dopest marketer you can be), and share a game-changing writing prompt that's about to transform how you create content. Topics We Cover in This Episode: Why playing it humble might be sabotaging your authority (and what to do instead) The sneaky psychology behind expert recommendations that makes your audience trust you more A brilliant networking hack that turns content creation into relationship-building Want to help shape my new monthly writing prompts offering? Take the quick survey at www.kimkiel.com/WritingSurvey , and while you're at it, check out today's featured experts: Rebecca Vigelius ( rebeccavigelius.com ), April Stroink ( aprilstroink.ca ), and Megan Sumrell ( megansumrell.com ) for game-changing support in sleep, money, and time management! Show notes are always available at https://www.kimkiel.com/podcast !! Resources Mentioned: Share your ideas and thoughts about a new low-priced offer I'm thinking of creating to help you write effective copy, in this short survey: www.kimkiel.com/WritingSurvey Check out some of the experts I shout out in this episode: Certified Stress & Sleep Coach, Rebecca Vigelius: https://www.rebeccavigelius.com/ Money Coach, April Stroink: https://aprilstroink.ca/ Time management & productivity expert for women, Megan Sumrell: https://www.megansumrell.com/ I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
7 Marketing and copywriting trends to boost sales in 2025 21:51

13 weeks ago21:51

21:51

Ready to transform your marketing strategy for 2025? I'm breaking down seven game-changing marketing and copywriting trends that most experts aren't talking about. We’ll get into why human-centered marketing is more crucial than ever and discuss the big shifts happening in the marketing industry for 2025. Plus, I share candid thoughts on AI's role in marketing and why going local could be your best strategy in the current economic climate. Whether you're a course creator, consultant, or small business owner, this episode will help you navigate the ever-evolving marketing landscape and boost your sales in 2025. Let’s dive in! Topics We Cover in This Episode: Why the traditional sales funnel might be holding you back, and what to do instead The unexpected marketing channel that's making a comeback Why certain trendy marketing tactics might be damaging your brand Show notes are always available at https://www.kimkiel.com/podcast !! Resources Mentioned: Episode 126: 11 prompts for end-of-year reflection & goal setting in 2025: https://www.kimkiel.com/podcast-1/a-guided-reflection-for-entrepreneurs-11-prompts-for-end-of-year-reflection-goal-setting-in-2025 Episode 127: 25 No-BS Resolutions for GenX business owners who want more ease, success and fun in 2025: https://www.kimkiel.com/podcast-1/25-no-bs-resolutions-for-genx-business-owners-who-want-more-ease-success-and-fun-in-2025 Episode 75: Top 6 Copywriting Trends for 2024: https://www.kimkiel.com/podcast-1/top-6-copywriting-trends-for-small-businesses-in-2024 Get the brand voice audio series and workbook: www.kimkiel.com/voiceworkbook Explore how you can get more marketing and copywriting strategy, support and sales by working with me in 2025: https://bookacallwithkim.as.me/introcall I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
25 No-BS Resolutions for GenX Business Owners who want more ease, success and fun in 2025 16:24

15 weeks ago16:24

16:24

Tired of setting the same old New Year's resolutions that fizzle out by February? Ready for some refreshingly honest, achievable goals that actually align with your life and business? I'm sharing 25 no-BS resolutions specifically crafted for GenX business owners (though trust me, they'll resonate no matter your generation). From finally raising your rates to embracing "B-minus work," these resolutions are all about finding more ease, success, and joy in 2025. I'll show you why spending time setting intentions is valuable, even if you don't achieve them all, and how you can use these resolutions as a compass whenever you're feeling stuck or stagnant in your business journey. Plus, I'm getting real about my own resolution struggles and sharing a powerful self-forgiveness practice that helped me move past 2024's challenges. Topics We Cover in This Episode: Why taking yourself less seriously might be the key to bigger success The "BAM" method that makes any goal more achievable A powerful self-forgiveness practice for letting go of past "failures" Find me on social or email me with any New Year's resolutions you'd add to your list! Show notes are always available at https://www.kimkiel.com/podcast !! I would love to connect on Facebook: www.facebook.com/KimKielCopy , Instagram: www.instagram.com/kim_kiel_copy , and Linkedin: www.linkedin.com/in/kimkiel Text me a question or comment!…

1
A guided reflection for entrepreneurs - 11 prompts for end-of-year reflection & goal setting in 2025 9:16

16 weeks ago9:16