The future of Google Search & Ads in the age of Gen AI

The Marketing Intelligence Show

Generative AI is reshaping just about every industry out there, and it’s been a powerful tool for marketers to streamline operations and unlock new opportunities. Companies like Google are leading the way in how marketers can harness AI’s power by releasing new features in Google Search and Ads.

In this episode, we welcome Matz Lukmani, Product Lead for Google Performance Max, to talk about the recent and upcoming features of Google Search and Ads. Matz takes us through the AI improvements to features such as Google Maps and Ads and what the Performance Max campaign tool can do for marketers.

To learn about the changes coming to Google and more, check out our SuperSummit sessions.

Learning points from the episode include:

• 00:00 – 02:48 An overview of Google’s AI tools
• 02:48 – 05:28 How Google is improving Google Maps and Search
• 05:28 – 06:48 How marketers can increase performance
• 06:48 – 07:37 Why users and AI create a flywheel
• 07:37 – 08:32 An introduction to Performance Max
• 08:32 – 09:50 Why creative output is still critical for ROI
• 09:50 – 12:03 Google’s upcoming AI features for businesses
• 12:03 – 13:12 How Versace is using Performance Max
• 13:12 – 14:45 Why first-party data is crucial for your campaigns
• 14:45 – 15:25 How AI can help to extrapolate data
• 15:25 – 16:30 How to drive actions with data
• 16:30 – 18:10 Why the next step is to scale
• 18:10 – 19:13 A summary of Google’s changes
• 19:13 – 19:52 Why marketers don’t have to compete with AI

Important links and mentions:
Matz Lukmani / Google