New Client Traffic is Going to Tech Savvy Salons; Level Up Now | Scott Moon | Founder, Salon S.O.S. | www.SalonSOS.ca

The Hairdresser Strong Show

Tune in to hear Scott Moon, Founder of Salon S.O.S tell you why and how to set yourself apart and level up your customer experience!

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KEY TAKEAWAYS:

🔅Consumers are already online looking for reviews, bookings, and other information regularly; they want the same from you.

🔅Utilizing technology in new ways elevates their experience and gives you a current and cool effect that differentiates you.

🔅Picking a booking software is a very personal thing. Each salon has different needs, so there is not just one platform for everyone.

🔅Functionality:

🔅Online booking should sync with your Google or other personal calendar(s) for easy updating.

🔅Booking steps need to be easy, but information needs to be available

🔅You must have automatic confirmations and reminders to the guest; some have the ability to customize the message, and some have the ability to require a client to confirm by clicking or texting back before their appointment date

🔅You want an automated message soon after their appointment to tell them to rebook and/or write a review

🔅You want your online booking system to be able to remember your clients’ nuanced needs

🔅Pre-Visit Consultations: Consult with them before you book so you properly book them for the services they want.

🔅Use your downtime to reach out to clients who are coming in just to say, "Hey, I was just going through my schedule and saw that you have an appointment booked. I thought I'd check in to see if you would be making any changes. If you are, I want to ensure we have enough time to do something new. If you want to see some of my latest inspiration, here is a link ... or if you have some pictures, I'd love to see them!"

🔅If you are not currently charging for virtual consultations, ask your clients for feedback and run a test/pilot.

🔅There is no "one-size-fits-all" solution; get used to designing a strategy, piloting things, & getting feedback before implementing it in full.

MENTIONED IN TODAY’S EPISODE:

👉 Follow Scott/Salon S.O.S. on Instagram, check out his website and more on his episode page.

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.