Why Most Entrepreneurs Fail with Industry Leader Michael Hunter

Live Your Truth Now with Mike Liguori

In this episode of Live Your Truth Now, host Mike Liguori and guest Michael Hunter delve into the essential elements of building a successful business while staying true to one's values. They emphasize the importance of honing one's craft, avoiding compromise of morals for funding, and recognizing the need for a good business partnership that shares aligned values and vision. The conversation also covers the nuances of entrepreneurship, the significance of intimately understanding market pain points, the evolution of a business from agency to software company, and the benefits of staying rooted in personal values. Throughout the episode, the discussion revolves around maintaining the founding team's energy and passion, focusing on slow, steady growth, and deeply knowing the market, customers, and business partner, ultimately providing valuable insights for aspiring and current entrepreneurs.

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00:00 How one idea changed everything.

06:26 Cultivating success through conversation and connection.

07:34 How to overcome big tech’s common challenges.

11:58 Entrepreneurial secrets: Why you don't need venture capital for success.

14:44 Key things to look out for in a partnership.

18:55 Entrepreneurship isn't for everyone, and that’s okay.

20:39 Personal Branding: A necessity, or just another distraction?

23:48 Having sales does NOT equal to building a business.

30:38 Focus on honing your craft and optimizing without compromise.

31:36 Closing thoughts.

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