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Rise of MarTech: Refining Customer Journeys With Data
Manage episode 395561183 series 3366450
Lyve and Lyve Global द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Lyve and Lyve Global या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Tune in to our host, Karim, and the ingenious Salam Saadeh, founder and CEO of Datanuum, dive into a captivating discussion. Salam is a computer scientist turned entrepreneur with over 25 years of executive experience. As the CEO Founder of DATANUUM, she leads a seasoned team in revolutionizing first-party Customer Data, Marketing Loyalty.Her career spans successful stints in capital markets and investment banking, notably as the first UAE female Managing Director at SHUAA.
In this episode, Salam shares intriguing insights on the fascinating world of delivering data-driven customer experiences, built on the pillars of loyalty and elevated customer journeys. They explore the synergy between technology and human touchpoints, emphasizing the importance of striking the right balance to create authentic and personalized interactions that resonate with customers on a profound level.
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