320 | The challenges of bringing a new product to life with Zeba Parkar, Treleaf

Proof to Product

The best products solve a problem or create an emotional connection. The ideas for these products stem from our own pain points or challenges as well as the joys in our lives. That is what our guest today did when she brought a new product to market.

Today's guest is a scientist by training, a creative tinkerer, and a natural show entrepreneur. Zeba Parkar is the owner of Treleaf, a product line that was created from Zeba's own needs as a plant owner and lover during the pandemic.

Zeba was looking for beautiful and functional ways to support her plants, and after trying multiple products, she hopped on a laser cutter and created her own. Over the last 3 years, Zeba has grown Treleaf into a thriving brand, selling products through direct-to-consumer channels and wholesale channels.

Her products can be found in over 150 stores, and she's working with a distributor to expand her reach.

In this episode, Zeba shares about the early success of her business, including how she fulfilled orders 1 by 1 on a shared maker space laser cutter to now having a warehouse space that supports multiple laser cutters, a team, and her production space to service again the direct to consumer and wholesale customers. We also talk about the challenges of bringing a new product to life and how she's legally protecting her brand and the products that she creates.

Today's episode is sponsored by our Unlock Buyer Secrets interview series.

To make a strong first impression with wholesale buyers, we need to do a few things really well.

• We need to make it easy for stores to purchase from us.

• We need to have clear pricing and terms and conditions.

• We need to clearly communicate and add value at every touchpoint

• We need to focus on building strong relationships with those wholesale customers.

And all of that becomes infinitely easier when we actively listen to what our buyers need.

This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And the best part, it's only $27.

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You can view full show notes and more at http://prooftoproduct.com/320

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