E26 Special Edition: Sales, Branding & Marketing During A Pandemic

Fearless Entrepreneurship Podcast with Cory Mosley

Scott McKain is a globally recognized authority on how organizations and professionals gain distinction to attract and retain customers and stand out in a hyper competitive marketplace. His recent book, Iconic, was recently named on Forbes.com as a top 10 business book for 2018. His client list features Apple, Merrill Lynch, SAP, BMW, Cisco and the list goes on and on. Sales and marketing HOF as well as professional speakers Hall of Fame.

Bill Cates is the President of Referral Coach International and founder of Cates academy for relationship marketing, creating exponential growth by multiplying your best customers and clients and communicating more compelling value. His most recent book is Radical Relevance.

Paul Potratz is the co-founder and COO of Potratz Partners Advertising based in New York. He is a former radio host and contributor for Forbes.com. His client list has included Toyota, Lexus and the governor of Denmark. His agency was one of the first to adopt an aggressive dig marketing approach. Paul pioneered personality based brands in the digital age for automotive dealerships.

During this episode, Cory bring you a panel that discusses sales, marketing and branding during a pandemic.

Links: Scott McKain Distinctionnation.com

Bill Cates Radicalrelevancebook.com

Paul Potratz((paulpotratz.com)

Quotes: “If I ask a stranger for $10 I’m a beggar, but if I ask a pal for 10 bucks we’re pals. It’s all about the relationship” – Scott McKain

“Clear intentions produce clear results” - Paul Potratz

Time Stamps: 4:22 (Bill) – The approach to selling during this pandemic – Be bold about your value 9:13 (Scott)- Being distinct – The four cornerstones of distinction 16:00 (Paul) – Ditch the sales pitch 19:30 (Bill) – Checking in with clients – Being genuine – Bringing value 24:01 (Scott) – Avoiding using the guilt card 28:50 (Scott) – Being creative 31:33 (Paul) – Avoiding panic mode – Focusing on putting yourself in a better position 37:45 (Bill) – Target market – Adjusting and providing value 42:00 (Scott) – Planting the seeds of relationships and connectivity 47:53 (Paul) – Creating content with intention 49:51 (Bill) – Being consistent with your brand and quality 50:44 (Scott) – Congruence – Intent 53:20 (Scott) – Great examples of companies being different 56:36 (Paul) – Changing your marketing to create your community 58:38 (Bill) – Determine your right fit client/customer 60:15 (Scott) – Now is a good time to tap the brakes – Don’t rush into anything

Want more? Visit Fearlesswithcory.com