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William Harris द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री William Harris या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal
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The Benefits of Multi-Channel Marketing for B2C Businesses With Brian Nolan

57:23
 
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Manage episode 382470930 series 3485658
William Harris द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री William Harris या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

Brian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite — which was acquired by GoDaddy in 2019.

In this episode…

As the e-commerce industry becomes more prominent in the corporate space, marketing strategies have evolved significantly. B2C businesses emphasize the importance of targeting consumer emotions through convincing storytelling — accomplished through multi-channel marketing techniques. How can your business benefit from multi-channel marketing?

eCommerce entrepreneur Brian Nolan believes multi-channel marketing is beneficial for most online retailers. Since customers differ in their preferred retailers, marketing on various channels can broaden your target audience and provide an opportunity to spend less of your marketing budget. Spending less to have a more effective marketing strategy across multiple platforms is helpful for any business looking to gain more traction in the marketplace. Brian’s knowledge of the industry and experience founding e-commerce brands offers encouragement to fellow entrepreneurs.

On this episode of the Up Arrow Podcast, William Harris welcomes Brian Nolan, the Co-founder and CEO of BookOutdoors, to discuss the lessons he’s learned from his entrepreneurial endeavors. Brian talks about the differences in marketing strategies for B2B and B2C brands, the benefits of multi-channel marketing, and the challenges many founders overlook during business acquisitions. He also expresses how leading with empathy equips team members to work toward a common goal.

  continue reading

80 एपिसोडस

Artwork
iconसाझा करें
 
Manage episode 382470930 series 3485658
William Harris द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री William Harris या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal

Brian Nolan is the Co-founder and CEO of BookOutdoors, a fast-growing platform for planning and booking personalized outdoor getaways. His passion for building beautifully designed products has made him a veteran of the e-commerce industry. As a serial tech entrepreneur, Brian co-founded Suspect Clothing, the HJN Group, Top-Bargains, and Sellbrite — which was acquired by GoDaddy in 2019.

In this episode…

As the e-commerce industry becomes more prominent in the corporate space, marketing strategies have evolved significantly. B2C businesses emphasize the importance of targeting consumer emotions through convincing storytelling — accomplished through multi-channel marketing techniques. How can your business benefit from multi-channel marketing?

eCommerce entrepreneur Brian Nolan believes multi-channel marketing is beneficial for most online retailers. Since customers differ in their preferred retailers, marketing on various channels can broaden your target audience and provide an opportunity to spend less of your marketing budget. Spending less to have a more effective marketing strategy across multiple platforms is helpful for any business looking to gain more traction in the marketplace. Brian’s knowledge of the industry and experience founding e-commerce brands offers encouragement to fellow entrepreneurs.

On this episode of the Up Arrow Podcast, William Harris welcomes Brian Nolan, the Co-founder and CEO of BookOutdoors, to discuss the lessons he’s learned from his entrepreneurial endeavors. Brian talks about the differences in marketing strategies for B2B and B2C brands, the benefits of multi-channel marketing, and the challenges many founders overlook during business acquisitions. He also expresses how leading with empathy equips team members to work toward a common goal.

  continue reading

80 एपिसोडस

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