127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

Schedule your video brand assessment here >

1:03:38

Too many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…

about a year ago 26:51

MP3•एपिसोड होम

Finding and connecting with your audience online has become a huge challenge for small businesses because the social media landscape has become so bloody fragmented!
Which is why this week's guest, Pamela Slim, advocates that you create a primary communication channel - a process she calls 'lighting your beacon.'
So, what's your beacon? And how do you light it so that it shines a light on the mission of your work?
Listen up, because Pamela's sharing exactly how to choose which beacon to light in ways that will amplify your message and build an ecosystem for your business.
Pamela Slim is an award-winning author, speaker, and business coach who works with small business owners ready to scale their businesses. She's the author of 3 books: 'Escape from Cubicle Nation', 'Body of Work', and 'The Widest Net'.
Takeaways:

Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.
Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcast
The importance of choosing a medium that resonates with both you and your ideal clients.
Crafting content that tackles the problems your business is designed to solve.

Episode Resources
Connect with Pamela Slim
Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

अध्यायों

1. 127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim (00:00:00)

2. Lighting Your Beacon (00:00:03)

3. Trust and Engagement With Beacon Content (00:10:53)

4. Building Community and Creating Beacon Content (00:20:22)

188 एपिसोडस

#Entrepreneur #Business #Marketing #Brad Powell #Video Marketing #Business Growth #Personal Brand #Digital Marketing #Content Marketing #Podcasting Education #Online Marketing #Positive #Business Insight

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

published about a year ago

साझा करें

MP3•एपिसोड होम

Identifying the perfect 'watering holes' - places where your ideal clients are already congregating and seeking solutions to their problems.
Selecting the right beacon for your message - whether it be an email newsletter, blog or a podcast
The importance of choosing a medium that resonates with both you and your ideal clients.
Crafting content that tackles the problems your business is designed to solve.

Episode Resources
Connect with Pamela Slim
Become a Standout Brand 1-Minute at a time! Watch this new bingeable set of 1-minute videos: Stand Out In 60 Seconds

If you’re enjoying what you’re hearing, please consider recommending it to others. They can sign up here.

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

अध्यायों

1. 127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim (00:00:00)

2. Lighting Your Beacon (00:00:03)

3. Trust and Engagement With Beacon Content (00:10:53)

4. Building Community and Creating Beacon Content (00:20:22)

188 एपिसोडस

Semua episod

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
187. Could Short Form Video Serials Be The Future of Audience Building? 14:10

13 days ago14:10

14:10

Are you stuck in the daily grind of "What should I post today?" In this solo episode, I share why I believe a short-form video series —not just random content—is the next big thing in building audience and authority. Drawing inspiration from movie theater serials, Nas Daily, Pat Flynn’s latest YouTube experiment, and even the classic Will It Blend? videos, I break down how series-based content creates consistency, curiosity, and binge-worthy value for your audience. You'll hear: Why most content creation burns people out—and how to fix it The storytelling formula I'm borrowing from Nas Daily (with a twist) My personal 60-day challenge to launch a series called Standout Business Shorts How you can adapt this model for your own brand—without reinventing the wheel Plus, I share a behind-the-scenes preview of one of the first episodes featuring a self-serve, 24-hour bakery in rural Australia that’s gone viral on TikTok. Yes, it’s as awesome as it sounds. This is more than a strategy—it's a challenge to stand out or blend in. If you want to build trust at scale and have fun doing it, this one’s for you. 🎧 Listen in—and follow along as I take the leap into daily short-form serial storytelling. If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
186. 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked 6:34

27 days ago6:34

6:34

You’re exceptional at what you do. Your clients get results. You’ve put in the time, earned the expertise, built something real . So why does it feel like you’re still getting overlooked? Still chasing clients? Still blending in? In this episode of The Standout Business Show , I’m breaking down: 5 Signs That You’re the Best at What You Do—But Still Getting Overlooked If you're tired of inconsistent leads, forgettable content, and marketing that doesn’t reflect how good you actually are… this one’s for you. We’ll unpack: ✅ Why your brand might not be standing out—even though you’re amazing at what you do ✅ What’s actually keeping high-ticket clients from choosing you ✅ The real reason your content isn't converting (and how to fix it) ✅ The one tool you’re probably underusing that could transform your authority fast ✅ A quick, powerful way to measure how well your brand is performing (free quiz included) If any part of your business feels like a best-kept secret right now, let’s change that. You’ve done the hard part—becoming great at what you do. Now let’s make sure the right people see it. Resources Discover your Standout Score: Find out in just 2 minutes with your Standout Business Scorecard If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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185. How to use video to sell your expertise - with Brad Powell 15:16

5 weeks ago15:16

15:16

Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal— video . If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think. Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you. Here’s what you’ll learn in this episode: The secret to using video to sell more : Learn how to make your business human, build trust, and position yourself as the authority in your field. The four must-have videos : Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs. How to craft videos that sell for you : We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert. If you're ready to stop guessing and start using video to drive real sales , this episode is a must-listen. Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Hit play 🎧 to learn how to make video your ultimate sales weapon! If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
184. Why Most Experts Fail at Building the Right Network (And What to Do Instead) 22:20

6 weeks ago22:20

22:20

If you’ve ever followed the advice to “just connect with more people” in an attempt to grow your network—only to feel like you’re wasting time sending cold DMs and getting ghosted—you’re not alone. I recently tested this strategy myself, reaching out to 20 new people per day on LinkedIn, and while I technically grew my email list by 1,000+ contacts, the quality of these connections? Pretty disappointing. Here’s the hard truth: Most high-level service providers are networking the wrong way. The real key to building a powerful network isn’t more connections —it’s more clarity and focus. In this episode, we dive into: 🔥 Why the “more is better” networking approach leads to surface-level relationships 🔥 The missing ingredient that separates experts who build real influence from those who stay stuck chasing leads 🔥 How to shift from transactional outreach to relationship-driven marketing that actually works If you’re ready to stop wasting time on networking strategies that don’t lead to real opportunities —and start building a high-value network that grows your business effortlessly —hit play now! 🎧 Resources Want to see how you can spend less time marketing while increasing demand for your expertise? Schedule a Standout Business Assessment call where we'll talk about how you can turn your personal brand into profit. Schedule your Call > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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183. The Content Marketing Myth: Why More Content ≠ More Clients 15:13

7 weeks ago15:13

15:13

You’ve probably heard it a thousand times: If you want to grow your brand, you need to post content everywhere, every day: Blog posts. Instagram. LinkedIn. YouTube. Email. It’s a never-ending cycle. And if you’re not showing up constantly, you might as well be invisible… right? Well, I’m here to tell you—that’s a myth. More content doesn’t mean more clients. In fact, creating too much content might actually be hurting your business. (because you're spending all your time on social media - instead of working on your business) So in this episode, I’m showing why the content gerbil wheel is a waste of your time—And how you can replace it with a smarter, more strategic way to attract high-quality leads that come pre-sold and ready to buy. Stay tuned because this is going to change the way you think about content... Resources New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most. Join the “Make Coaching Your Marketing masterclass (It’s FREE!) If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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182. Stop Selling, Start Giving: Build an Expert Brand That Clients Can’t Resist - with Bob Gentle 32:25

8 weeks ago32:25

32:25

Want to attract your dream clients, grow your personal brand, and build a thriving expert business—without chasing leads or using pushy tactics? It all starts with one simple (but powerful) formula: 1️⃣ Identify your true zone of genius 2️⃣ Find the people who need it most 3️⃣ Create and share content that truly matters to them 4️⃣ Serve them in a way that feels natural and profitable Sounds great, right? But here’s the game-changer… What if you could turn this formula into a marketing engine that not only attracts the right people but also gives them a real taste of what it’s like to work with you—before they ever hire you? That’s exactly what this week’s guest, business strategist Bob Gentle , has mastered. Bob is the creator of The Generosity Engine—a social selling framework designed to build trust, amplify your brand, and create win-win results FAST. In this episode, we're breaking down: 🔥 How to market yourself by giving first (without burning out) 🔥 Why generosity is the ultimate client attraction strategy 🔥 The step-by-step blueprint for creating your own Generosity Engine If you’re tired of marketing that feels forced and want to attract clients in a way that feels natural, sustainable, and incredibly effective, stay tuned...! Resources New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you’re best at & what you love most. Join the “Make Coaching Your Marketing masterclass (It’s FREE!) Connect with Bob Gentle If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
181. STOP Building an Audience - Build a COMMUNITY Instead - with Bri Leever 42:42

9 weeks ago42:42

42:42

You’ve built a solid business with content, consulting, or coaching. But what if the next big leap isn’t just about scaling your offers—it’s about scaling your impact through community? In this episode, we’re diving into what it really takes to transform your business model into a thriving, community-driven ecosystem. Joining me is online community-building expert Bri Leever , who’s sharing: ✅ The key shifts needed to move from a product-based or digital course business to a community-centric model ✅ How to create a space where your audience isn’t just consuming content but actively engaging, collaborating, and contributing ✅ Why a well-designed community can become your most valuable asset— fueling content, deepening connections, and driving recurring revenue If you’ve been thinking about launching an online community (or want to make sure yours is built for long-term success ), this is the episode you can’t afford to miss. 🎧 Hit play now and start building a community-powered business the right way! Resources New Masterclass! Fill your coaching or consulting practice with 10-20 ideal clients while doing what you're best at & what you love most. Join the "Make Coaching Your Marketing masterclass (It's FREE!) If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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180. Want to Host a Webinar That Feels Like an Addictive Game (Instead of a Snoozefest)? 30:47

10 weeks ago30:47

30:47

Sadly, the webinar world has gotten pretty stale out there. Most webinars always seem to follow the same formula: They hook you with a big promise and then the presenter spends most of the next 90 minutes talking about their case studies, their own background, they give you a couple of tips and it all leads to - wait for it- a sales pitch! So you're left thinking, "Oh man, that's 90 minutes totally wasted." But, they don't have to be like this. I don't want to diss webinars as a medium, because I actually think that, done properly, a lot of good can come if you're doing webinars as part of your marketing. So what if your own events could be really different? What if they could be so engaging and interactive that your attendees are leaving feeling energized and inspired? To help answer that question I've invited gamification and game learning expert Caitlin Johnson onto the show to talk about how you can not only make your next webinar more engaging - but turn it into an epic adventure! So if you're ready to create an addictive, epic webinar in 2025 - listen up! Resources: Learn how you can fill your coaching or consulting practice with 10-20 ideal clients while doing what you love most. Join the "Make Coaching Your Marketing masterclass (It's FREE!) Connect with Caitlin Johnson If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
179. Camera Shy or Camera Ready? The REAL Secret to Looking Good on Video 36:34

11 weeks ago36:34

36:34

Are you ready to finally get over your resistance to being on camera? Do you feel hesitant to turn your camera on during a Zoom call (or even record a voicemail message?) You’re not alone. In this special coaching style episode I’m sitting down with Habit Coach Ronnie Loaiza to talk about practical strategies to overcome your resistance to being on camera so that you can come across as the smart, put together professional that you are. We’re sharing everything from adjusting camera angles to optimizing lighting and audio quality, plus actionable steps that can transform your virtual presence, boosting both your confidence and your message’s impact. Listen up if you want to overcome camera shyness and really stand out in the business world. Resources: Take the Standout Business Scorecard https://awesomevideomakers.com/scorecard/ Connect with Ronnie Loaiza If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
178. LinkedIn Ads For B2B: How To Scale Fast (With A Low Budget!) 33:10

12 weeks ago33:10

33:10

If you've been thinking about using Linkedin ads but you're worried about it costing too much or worse - wasting money - then listen up 'cause it's not every day that you get to hang out with a LinkedIn Top Voice all about LinkedIn Ad strategies! If you've been active on LinkedIn at all recently then you've heard a lot about the need to post content regularly and engage with the platform - but that can be super time consuming. So the question we're taking a look at is: Could linkedIn ads be a good solution for your business to get your message in front of exactly the right audience - and get your business to stand out from your competition? Get ready for a great discussion with Joshua Stout , Director of Advertising at Influent Social, and maybe one of the most prominent LinkedIn Ads experts. Josh is going to walk us through his strategies for running a successful Linkedin campaign even if you're a little guy Resources: Let's Turn Your Personal Brand Into Profit! Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes! https://awesomevideomakers.com/scorecard/ Connect with Joshua Stout If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
177. The BEST Workshop Design Framework in the World? (Storytelling) 32:50

13 weeks ago32:50

32:50

HATE clunky workshops? They're super annoying and they make it harder to learn. Here's why: ❌ No direction means information is less intuitive. ❌ No clear purpose means you've got no....purpose... ❌ Poor pacing rushes crucial insights or drags simple stuff What the solution? Design your workshop like a story arc. Result? A workshop that feels whole and creates genuine "aha" moments. Want to see how this can work for your next workshop? Then listen to this week's guest, Rob D. Willis who's taking us on a deep dive into how you can design workshops that flow as smoothly as stories. Rob is a storytelling consultant and workshop facilitator who's on a mission to unlock your potential with clear storytelling techniques. Resources Register for the Coaching-as-Marketing Blueprint training. (It’s FREE) Connect with Rob Willis Listen to Rob's Podcast If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
176. How to Stand Out as an Easy "Yes!" 17:58

14 weeks ago17:58

17:58

Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects? Then join my special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media? Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching? It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching. The Coaching-as-Marketing Blueprint changes all of that. This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool. Imagine… You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm. You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot. People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing. With The Coaching-as-Marketing Blueprint , marketing becomes easy, natural, and aligned with the work you’re passionate about. Claim your spot! If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
175. Crafting Unforgettable Client Experiences with Jeffrey Shaw 32:35

15 weeks ago32:35

32:35

What does it take to capture the attention of premium buyers? How do you win their trust? How do you exceed their expectations? and, most importantly, how do you keep them coming back again and again? Well to help answer all those questions I've invited Jeffrey Shaw onto the show and he's got a new book out that's called, "Sell to the Rich" where he imagines "A world where only the highest standards of business are upheld. Where every business owner finds in themselves levels of greatness they couldn’t have imagined before. Where luxury is NOT a market category but a feeling within you and your customers." Sound like a world you'd like to inhabit? Well stay tuned 'cause we're going to find out... Having been the go-to, family-portrait photographer for the rich and famous for 40 years, author, speaker & business coach, Jeffrey Shaw is sharing insider secrets you want to know and gives the final word on who the affluent are, what they want, and how to sell it to them. Resources: Get Jeffrey Shaw's new book, Sell to the Rich Ready to Fill Your Coaching Practice with 10-20+ Ideal Clients While Doing What You Love Most? Join the Coaching-as-Marketing Blueprint masterclass. (It's FREE) https://awesomevideomakers.com/blueprint/ If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
174. Make this the year your business stands out 18:00

16 weeks ago18:00

18:00

Register for the Coaching-as-Marketing Blueprint training. (It's FREE) https://awesomevideomakers.com/blueprint/ Can you make this be the year that your business stands out? Picture this: you're leading a group on an adventurous Outward Bound sailing program in the Pacific Northwest. Two teams face the same rough weather, yet their experiences couldn't be more different. One finds joy in rowing together, singing, and laughing, while the other confronts discomfort and frustration. Now imagine that this could make all the difference between you & your competitors. This week's episode is your invitation to discover how creating a positive and engaging experience, even in challenging times, can transform not only your business but the lives of your clients. For the past 3 years, I've been talking with many mentors and coaches about various strategies and techniques to make your work and your business stand out - but what it really all boils down to is that it's all about the experience that you create for your people. As a coach you're work is all about how to guide clients through their struggles with a touch of joy and transformation and lasting impact, that sets your work apart. How do they feel while they're on the path? While they're working with you? While they're meeting and overcoming their various challenges? What is that experience like? This is the arena where you can really set yourself apart, where you can be completely unique and distinctive from anyone else in the marketplace. That's what we're talking about in this episode. Stay tuned... Resources: Register for the Coaching-as-Marketing Blueprint training. https://awesomevideomakers.com/blueprint/ If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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173. Why Great Coaching is Your Best Marketing Strategy in 2025 10:27

17 weeks ago10:27

10:27

Here's My #1 business growth prediction for the new year: There's huge momentum towards being authentic - showing up as a human being because people want to do business with people. The question is - how do you do it? I'm going to give you one part of the answer in today's episode, but if you want to go deeper then I'm doing a special masterclass called 'The Coaching as marketing Blueprint' Do you feel like you’re spending way too much time on social media, trying to create content that will maybe get noticed? Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching? It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible. And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching. The Coaching-as-Marketing Blueprint changes all of that. This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool. Imagine… You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm. You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot. People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing. With The Coaching-as-Marketing Blueprint , marketing becomes easy, natural, and aligned with the work you’re passionate about. Claim your spot! If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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172. The One Simple Change In My Marketing That Completely Transformed My Business - with Brad Powell 20:09

18 weeks ago20:09

20:09

What if shifting your marketing focus could transform the entire trajectory of your business? In this episode I'm sharing how I made one simple change in my marketing that's completely transformed my business in this past year. And it's very likely that it's the most powerful marketing strategy you're probably not doing. This one change has allowed me to connect with more right-fit clients, grow my business - all while I'm spending LESS time marketing. Tune in so you can say goodbye to the endless hamster wheel of social media posts and hello to building genuine connections with your ideal clients. Resources Get the steps to create an Unforgettable Brand in just 5 minutes! Take the Standout Business Scorecard I'm leading a masterclass in the new year that will walk you through in detail how to set up the systems to turn your coaching into your marketing in your business. Get on the waitlist - and you'll be the first to know when the registration is open. If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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171. The NEW Health Coach Marketing Strategy JUST FOR PRACTITIONERS - with Kelly Lubeck 29:43

19 weeks ago29:43

29:43

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ Healing practitioner Kelly Lubeck believes the more we show up well in the world, the more it allows us to make a bigger impact. She runs her healing practitioner business under the tagline: "The world needs you well" and her work is devoted to unraveling the secrets of resilience and well-being for entrepreneurs and change-makers. In this coaching style episode I'm helping Kelly break down how she can stand out amidst all the other healing practitioners out there and avoid the biggest mistake that most health coaches make when it comes to their marketing. Key Takeaways: Selling signals of interest instead of pitching your offer Using your coaching as your marketing The benefits of live streaming to help grow and nurture your audience Resources Connect with Kelly Lubeck If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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170. How your upbringing has programed you to fail at business - with Brad Powell 7:47

20 weeks ago7:47

7:47

Take the Standout Business Scorecard & get the steps to create an Unforgettable Brand in just 5 minutes: https://awesomevideomakers.com/scorecard/ We spend a lot of energy, a lot of time, and as we grow older, a lot of money trying to fit in. Whether it's the clothes we buy the car we drive, the job we try and go for where we're trying to basically be part of the group. We're trying to blend in to get by. We're trying to blend in so that we feel safe and we feel comfortable. And if you're in business for yourself, it's absolutely the wrong thing to be thinking about. It's the worst place to be putting all your energy into. "There's no such thing as fitting in. Life is a pair of skinny jeans, and you are a big fat ass." Comedian Tom Papa Agree or Disagree...? (Listen up for my take) If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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169. Turn your personal story into profit with Andrea Merrill 28:25

22 weeks ago28:25

28:25

Here's the new take on storytelling: Your story isn’t just worth telling—it’s worth paying for. Imagine, living in the Venn diagram where powerful storytelling and speaking success collide - where you could captivate any audience and monetize every stage you get on. Well, this week's guest, speaker & business coach Andrea Merrill, came on to show how you can start using your story to inspire your audience...so they don't just remember you, they become the kind of fans that buy everything you have to offer and tell everyone they know about you...and how you can set up a system that turns your speaking gigs into multiple income streams. Stay tuned! Resources Connect with Andrea Merrill https://www.virtuallyadventurous.com/ What's new? After 3 years and over 160 business expert interviews I've just created a self-assessment tool, The Standout Business Scorecard , that will rank you on how much your business stands out...and give you personalized recommendations based on your score from several of my past guests. Discover your Standout Score - It's quick & FREE If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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168. Ever thought of using LinkedIn Ads? Me neither, until now... featuring Anthony Blatner 27:31

23 weeks ago27:31

27:31

Imagine posting an ad that doesn’t scream “I’m an ad!” With LinkedIn’s new ‘Thought Leader Ads’ for the first time you can turn any of your posts from your profile into an ad that will show up in the regular feed and it'll end up looking pretty much like a normal post. These ads will let you (or anyone on your team) showcase posts from your personal profile in front of the right audience that’s perfect for you. And by amplifying the voices of your team members (or your own): you can set your business apart from all the rest, you can provide your unique perspective and you can establish your team as leaders in your field. If that peaks your curiosity, then listen up because LinkedIn Ads superstar, Anthony Blatner came on to break down exactly who Thought Leader Ads are for - and how you can start running successful ad campaigns that showcase you and your team & make sure your message is getting to the right people that you want to reach. Connect with Anthony Blatner Does your business stand out? Take the Standout Business Scorecard Assessment & get the steps to create an Unforgettable Brand in just 5 minutes! Click here > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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167. Building a Lasting Legacy Brand with Tiffany Newman 30:57

24 weeks ago30:57

30:57

Have you ever wondered why some entrepreneurs seem to scoop up all the attention, they pull off massively successful launches, they get featured in top media outlets, and they seem to snatch up big opportunities all the time? Well, It’s NOT because they're necessarily better at what they do, or have more experience It's because they’ve created a legacy brand. So, today's guest, branding expert, Tiffany Neuman came on to share how you too can create your legacy brand that elevates your impact, your income & your influence. Tiffany developed her Legacy Brand Method™ to capture your personality and create a more compelling, impactful, and inspiring presence. So whether you're just starting on your path to success, or you already have a 7-figure+ business Tiffany's here to talk about what it take to create a Legacy Brand to match your BIG vision. Resources Connect with Tiffany Neuman Listen to episode 157: Make Coaching Your Marketing with Caryn Gillen If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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166. Monetize Your Expertise Through Workshops and Live Events with Jeannie Spiro 27:14

25 weeks ago27:14

27:14

Live events are back, baby! In spite of all the attention given to virtual gatherings, nothing can replace the energy of in-person gatherings If you're a coach or consultant doing 1-1 work, then you know the problem with growing your business once your client roster is full and you simply don't have time or bandwidth to bring on anyone new. Well this week's episode is all about transitioning into working with more clients by harnessing the power of live events. We took a dive into how you can monetize your expertise through boutique-style workshops and masterminds that fostering deeper client connections and, yes, make you more money. This week's special guest, business coach Jeannie Spiro , revealed her unique approach to growing your coaching business through intimate workshops and shifting from high-volume marketing to nurturing high-touch relationships. Her strategy for creating intimate events not only replaces the need for mass marketing but also serves as a powerful tool for potential clients to experience the value you bring firsthand. Jeannie shared her expert tips on crafting successful live events that drive business growth by creating an environment ripe for learning and networking. We explored her innovative strategies for filling your event, from leveraging social media and speaking engagements to building anticipation through waitlists. Listen up for actionable strategies to elevate your business through boutique, intimate-style workshops & masterminds. Connect with Jeannie Spiro Jeannie's Amplify Event If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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165. Open a Client Portal to Other People’s Audiences with Laura Lopuch 32:04

26 weeks ago32:04

32:04

Does sending cold emails or cold DMs give you the heebee-jeebees? Well I never really considered myself a cold email kind of guy, until I reached out to THE person who teaches cold emailing And how did I reach out? I sent her a cold email! My guest this week is Laura Lopuch and she's joining to take us on a deep dive into cold emails & partnership marketing. During our pre-show chat she totally shifted my perspective - and today she's going to change yours as well. Laura has developed her "Cold Email Cashflow Method" that will help you take charge of your business destiny. So if you're interested in finding the secret weapon to build your network & sell more of your stuff. Resources Connect with Laura Lopuch If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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164. Thriving as an Introvert in Digital Marketing with Digital Transformation Leader, Dan Keldsen 38:49

27 weeks ago38:49

38:49

In the digital marketing space, conventional wisdom suggests that the only way to be successful is to show up everywhere and shout louder than everyone else. In other words be an extrovert or be irrelevant. But what if you could build a system that takes advantages of your strengths and allows you to be who you are - even if you're an introvert? That's what we're talking about this week with special guest, Dan Keldsen . Dan is Chief Innovation Officer and Digital Transformation Leader at Infocap and is host of the Next Future Today podcast. So if you've ever wondered how introverts can excel in the extrovert-driven world of digital marketing, stay tuned to learn how you can build systems that work with your personality & avoid changing who you are. Resources Connect with Dan Keldsen If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then sign up for a FREE Standout On Video Discovery Call If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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163. Creating a Storyteller Brand with Story Catalyst Alan Samuel Cohen 30:07

28 weeks ago30:07

30:07

If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 163 of The Standout Business Show where I interview business storytelling coach, Alan Samuel Cohen about storytelling that sells. Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/ This week we're talking about Storytelling that Sells & how to create a storytelling brand. So here's my question: How can you do things like use stories that double your client retention (even if your business is brand new?) As a business owner, you are already a storyteller and you're already telling stories, but you may not be the right kind of story. My guest, Alan Samuel Cohen , is sharing his 'Stories that Sell' strategy that turns cold prospects into loyal buyers. As a speaker, author & Chief Story Catalyst, Alan’s coaching focuses on helping his clients craft and deliver unique narratives that make a bigger impact. So, if you've been struggling to use storytelling to connect with your audience, stay tuned, because we're going to take a look at how you can mine for stories and find stories in everyday events. Biggest Takeaway: " If you're a marketing firm telling good stories and demonstrating that you can tell a good story about your own organization is really where the big payoff is." If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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162. Document and Show Your Creative Process - with Photographer Elaine Freitas 25:45

28 weeks ago25:45

25:45

If you're looking for video marketing tips and personal branding tips on topics like: *How do I get more visibility online? *How do I grow my personal brand? *How do I stand out from the crowd? *How do I break through the noise? *How do I monetize my content marketing? *How do I use video marketing to get more clients? Then check out episode 162 of The Standout Business Show where I do a Standout Business Coaching Episode with Photographer Elaine Freitas Sign up for a FREE Standout On Video Discovery Call: https://awesomevideomakers.com/video-breakthrough-call/ Ever wondered how photography can transform lives and empower women? In this standout business coaching episode we sit down with Elaine Freitas, a dedicated photographer who’s shifted her focus from weddings to capturing the essence of motherhood and the timeless beauty of women. Elaine's vision of celebrating women up to 100 years old reveals the transformative power of photography in making older women feel valued and beautiful. Elaine opens up about her inspiring journey, sharing how her work not only helps women feel confident and beautiful but also highlights their inner beauty at every age. From the unique challenges of photographing newborns to the powerful role of word-of-mouth and live streaming video in growing her business, Elaine provides a fascinating insight into her specialized niche. We discuss the potential of publishing a book and leveraging video & social media to share these magical moments with a wider audience, aiming to inspire and connect deeply with viewers. Celebrate the unique beauty of every woman with us and discover how Elaine’s work is making a difference, one portrait at a time. Resources Connect with Elaine Freitas If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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161. Is Your Brand Legendary? with Brand Building Expert Scott Wozniak 31:05

29 weeks ago31:05

31:05

I love the word legendary. But when it comes to your work or your business, how to you become legendary? Think of a popular brand you know, like Apple, Harley-Davidson or Disney. When you see or hear these names, does something click in your mind that goes way beyond mere familiarity? Of course, you know about their product or service offerings, but I'm willing to bet you have a much deeper, more profound, and even emotional connection to these businesses. (Think about the long lines of people camped outside the Apple store every time they launch a new iphone). These aren’t just brands; they’re legendary brands.And they don’t just have satisfied customers (like you); they've created raving fans—the true believers who buy every product, who spread their message and who will stand up to defend the honor and reputation of these multibillion-dollar corporations. (Full transparancy here: I'm a loyal Apple user. I currently own what is my 5th iphone, and a macbook pro, mac mini, imac and ipad - and do my video editing on Final Cut Pro) But, for the small business person, what can you learn from these big companies that can help make your own brand legendary? Well that's what this week's guest, author and consultant Scott Wozniak broke down for us. Scott's the author of "Make Your Brand Legendary: Create Raving Fans With the Customer Experience Engine." Scott shared the set of systems he's discovered that all the great brands use to create raving fans that he calls the Customer Experience Engine - a simple tool to help leaders become legends. So, if you're wanting to create those same kinds of raving fans that always seem to dominate dinner-party conversations and online chat boards then listen up! Resources Connect with Scott Wozniak If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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160. What Makes Your Business Remarkable? with Digital Marketing Expert Rich Brooks 32:07

30 weeks ago32:07

32:07

As a listener, you know this show's all about developing your personal brand and earning attention from the right crowd, because your ability to engage and build relationships with your ideal clients is absolutely essential to the health of your business. Well, this week's guest is agency owner Rich Brooks and he believes the key to standing out is figuring out what makes your brand remarkable - what are those unique qualities that turn heads, create buzz, and evoke emotion in your audience? Which is why I invited him onto the show so he could share his Remarkability Formula that's gonna show how you can discover what makes your brand remarkable. Rich is the founder and president of flyte new media, a digital agency based in Portland, Maine. And he's the founder of The Agents of Change, which is an annual conference and a weekly podcast on all things digital marketing. So, if you're wanting to unlock the secret to remarkability & standing out in today's crowded digital marketplace stay tuned! Resources Register for the Agents of Change conference & get a discount using the code: STANDOUT New Free Training: The Art of the 5-Minute Video Learn how to share everything you know in 5 minutes or less. In just three 5-minute videos you’ll learn: How to set yourself up on camera to look and sound as professional as you can What to say & how to structure your video so people will not only watch but be inspired to take action The #1 thing to say in your video that will ensure people remember what you said Get instant access If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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159. A Cure For Your Business Doldrums with Mia Moran 27:47

31 weeks ago27:47

27:47

Register for the "Back to Business" virtual summit Looking to boost momentum in your business as we head into the final quarter of the year? Whether you got off track, or you purposely downshifted during the summer, now's a good time to get refocused and reenergized in your business. Which is why this week's guest, Mia Moran, put together her upcoming "Back to Business" Summit which is designed to help you get back to business after the summer and finish 2024 on a high note! But, the last thing you need right now is another long boring virtual summit (you know the kind that that lasts for several days of long, boring presentations that turn into a pitch fest) So, in this case, each of the Summit presentations is limited to just 5 minutes & packed with simple, daily steps that can be accomplished in just 5 minutes. Join us as we talk about Mia's innovative summit design and how to put the wind back in your business: ✅ Shifting from hour-long interviews to self-made 5-minute video presentations ✅ The challenges of organizing 55 individuals to create content ✅ Essential tips on creating successful, short videos & the necessity of a supportive team Resources Want the same 5-minute video training that I gave to all of Mia's Summit Speakers? New Free Training: The Art of the 5-Minute Video Learn how to share everything you know in 5 minutes or less. In just three 5-minute videos you’ll learn: How to set yourself up on camera to look and sound as professional as you can What to say & how to structure your video so people will not only watch but be inspired to take action The #1 thing to say in your video that will ensure people remember what you said Get instant access If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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158. Say What They Can't Unhear with Message Strategist Tamsen Webster 33:19

32 weeks ago33:19

33:19

OK, so you want to make a bigger difference. But how do you get people to pay attention, let alone remember what you have to say, long enough to be persuaded by your point of view? If you’re a change maker, you know just how hard it can be to have an impact. Well, this week's guest, author & speaker, Tamsen Webster , is going to share her simple, actionable framework that will turbocharge your ability to create true believers in your vision. Tamsen has a new book, "Say what they can't unhear - 9 principles of lasting change" that makes unconventional ideas accessible and actionable for anyone seeking to build enduring buy-in and inspire meaningful, lasting change. So, if you buy in to the school of thought that truly believes we can change the world, stay tuned!! Episode Resources: Episode 31. Make your big ideas irresistible with Tamsen Webster Get Tamsen's new book: "Say What They Can't Unhear" Download Tamsen's free Guide: The Compact Case - a simple worksheet to help you follow the guidance of the book & develop your own case for change. Free Guide: The Art of the 5-Minute Video - Here’s how you can present the methods, frameworks & systems that you’ve honed in a clear, concise and personable way – in 5 minutes or less. If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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157. Make Coaching Your Marketing with Business Coach Caryn Gillen 27:58

33 weeks ago27:58

27:58

What would it do for your business if you could close 100% of your discovery calls? Well, if you're a coach or a consultant, then you're meant to coach! But to get to coach more, you also need to market. So, what if showcasing your competency as a coach became the foundation of your marketing? My guest this week, Caryn Gillen, has an amazing knack for closing 100% of her discovery calls without really having to sell. And her method boils down to showing the world her skills as a coach. Stay tuned because Caryn is breaking down how you too can use your coaching expertise to attract the right people. Resources Connect with Caryn Gillen New Free Training: The Art of the 5-Minute Video Learn how to share everything you know in 5 minutes or less. In just three 5-minute videos you'll learn: How to set yourself up on camera to look and sound as professional as you can What to say & how to structure your video so people will not only watch but be inspired to take action The #1 thing to say in your video that will ensure people remember what you said Get instant access FiveMinute.Video If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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156. Change the Conversation About Your Business with Jaci Russo 27:16

34 weeks ago27:16

27:16

My guest this week is brand strategist, Jaci Russo and my biggest takeaway from our conversation was her take on the most basic way to explain branding: “We don’t see things as they are. We see things as we are.” Jaci says, Your clients don’t see your company as it is. If they know of your company at all, they only see a small sliver of it from their perspective. That’s why you say things like, “If prospects just understood what we do they would want our products/services.” But, you’ll lose them when you try to “educate” them on who you are and how you work and why you’re great. Those kinds of messages are just more noise for them to ignore. You need to understand more about your target audience, their buyer’s journey, and have a message that will cut through the clutter and connect with them.You need to change the conversation & show them how you’re different. Listen up because Jaci walked us through her process of building a brand that changes the conversation, via her 4-step Razor Branding process, that will help you clearly define the promise behind your brand, and help your customers more easily understand how your product or service will enhance their lives. Resources Connect with Jaci Russo on Linkedin www.jacirusso.com If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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155. No Friction Lead Generation with Brad Powell 28:17

35 weeks ago28:17

28:17

What if you could effortlessly attract high-quality leads with just a few minutes of your time each day? So much of lead generation and lead nurturing is built around relationship & trust building. And this is especially true for consultants, coaches & agencies who run service businesses. You need to establish enough trust and authority so that when a prospect is facing a challenge in their business that aligns with what you do -- they reach out to you. Once you have a process through content & trust building that runs smoothly, you've cut out the friction from your sales process. Your audience already feels like they know how you can help them and if they're a good fit for your offer. Removing the friction to lead generation is what we're talking about in this episode because when you create the right content, and you do it in away that takes little time investment away from your actual business, you can attract a regular flow of right-fit clients who are excited to work with you. Don't miss this episode packed with valuable insights to elevate your content marketing strategy and make lead generation friction-free. Resources Apply for the Free scholarship to my VIP Video Intensive If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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154. Charge Higher Prices & Get Your Clients to Thank You For It with Scott Sorrell 39:10

36 weeks ago39:10

39:10

Ever wonder about how to set your prices (whether your prices are too high or maybe you feel like you're not charging enough)? Well, spoiler alert: You could be making more...a lot more! This week's guest, Scott Sorrell, (a.k.a. "Mr. Charge Higher Prices") is coming on to convince you that you need to raise your rates. Scott has identified more than 80 different techniques, methods and strategies for getting customers to pay more, investors to invest more and donors to give more. Join us as he breaks down 5 of his most powerful but easy-to-implement methods. Stay tuned for an episode packed with insights and practical advice to elevate your pricing strategy and business success. Resources Connect with Scott Sorrell New Free Training: The Art of the 5-Minute Video Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less. In just three 5-minute videos you'll learn: How to set yourself up on camera to look and sound as professional as you can What to say & how to structure your video so people will not only watch but be inspired to take action The #1 thing to say in your video that will ensure people remember what you said If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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153. Let's turn your voice & vision into an industry leading brand with Kristie Keever 33:19

37 weeks ago33:19

33:19

What does it really take to build a standout personal brand? And what if your personal brand was really the key to unlocking endless opportunities? In this edition of The Standout Business Show, we uncover the secrets to building a memorable brand with the help of top brand strategist and online business coach Kristie Keever. (yes, she's helped online marketing icons like Amy Porterfield develop their brand!) So, if you've ever wondered how to structure your brand for maximum impact... ...then you should join us because Kristie breaks down her 6 key pillars to building your personal brand that'll grow a high performing & highly profitable business. Stay tuned for an engaging conversation that promises to elevate your branding game! Resources: Connect with Kristie Keever: kristie@freshlystated.com New Free Training: The Art of the 5-Minute Video Learn how to share everything you know in 5 minutes or less. As an expert, you’ve got a ton of knowledge, methods and frameworks that you’ve honed and now you can learn how to share all of it in a clear, concise and personable way – in 5 minutes or less. In just three 5-minute videos you'll learn: How to set yourself up on camera to look and sound as professional as you can What to say & how to structure your video so people will not only watch but be inspired to take action The #1 thing to say in your video that will ensure people remember what you said If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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152. How to put more personality into your marketing with Marina Krivonossova 27:36

38 weeks ago27:36

27:36

Want to know how to make your B2B marketing stand out? In this episode: discover how you can unlock the power of putting personality into your marketing. If you've been struggling to bring a more human face to your marketing, stay tuned because I invited content marketing expert, Marina Krivonossova , to guide us through her approach to bringing personality into your marketing in a way that not only attracts your audience but convinces them to take a chance on you. Marina's the founder of Retold Agency where she provides strategic B2B content marketing Key Takeaways The secrets of infusing personality into your LinkedIn content How sharing personal stories can build genuine connections and foster meaningful business relationships Integrating personal experiences and everyday moments into your storytelling. Resources Connect with Marina Krivonossova Schedule a ‘Stand Out on Video’ call with me and see how you can start building trust & authority AND earning that bigger check by being more yourself on video. Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos. Learn more right here > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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151. Get referrals without asking with Stacey Brown-Randall 33:08

39 weeks ago33:08

33:08

How would you like to learn a really simple, really effective process to build a referral network so that you're getting a steady stream of right fit clients — without manipulating, offering incentives, or even having to ask? Honestly, asking for referrals can feel pretty darn awkward, which is why I've invited today's guest Stacey Brown Randall on to debunk some of the myths surrounding referral generation. Stacey's developed a step-by-step process that will not only identify potential referral sources but will also encourage them to bring you more and more business... and this is the cool part - you don't even have to ask! Stacey's the AUTHOR of "Generating Business Referrals Without Asking" and she's the host of the Roadmap to Referrals podcast. Takeaways: Discover why asking for referrals might be doing more harm than good The psychology behind why people refer others including the concept of the "happiness trifecta." How to make your referral sources feel like heroes Listen up to transform your approach to building a thriving referral network. Resources: Connect with Stacey Brown Randall Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video. Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos. Learn more right here > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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150. 3 Lessons From 3 Years of Podcast Hosting with Brad Powell 28:56

40 weeks ago28:56

28:56

I'm celebrating episode #150 of The Standout Business Show, so I thought I'd take a minute and share some of the best things doing this podcast has taught me over the past three years (and over 150 interviews!) Here's my hot take on some of the most valuable lessons I've learned from past guests including relationship marketing, minimalist marketing and, last but not least, lighting your beacon. Episodes mentioned: 144. Relationship Marketing: The Marketing Strategy Our Content-Obsessed World Forgot to Mention – with Michelle Warner 127. Lighting Your Beacon & Building Your Business Ecosystem with Pamela Slim 10. Launch & Grow A Live Video Podcast – with Pieta Blakely Resources Schedule a ‘Stand Out on Video’ call with me where I’ll help you see how you can start building trust & authority AND earning that bigger check by being more yourself on video. https://awesomevideomakers.com/mic-drop-moments/ Whenever you're ready: I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you – scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they’ve been pre-sold by your videos. Learn more right here > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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149. How to breakthrough the noise with storytelling with Patti Sanchez 26:29

41 weeks ago26:29

26:29

Want to go further on how to use Storytelling to stand out & grow your brand? Check out these other episodes: # 143. How to be more bingeable than Netflix # 84. How to sell with a story If you want to amp-up your impact as a communicator, then tune in to this conversation I had with Patti Sanchez about storytelling. In this episode, Patti unpacks how anyone can (and should) use story to make their messages stand out, whether they’re communicating online or in-person. She also shares real, practical examples of stories used in everyday communication, as well as what motivated her to become a storyteller herself. Patti’s a passionate advocate for storytelling because it’s a potent tool for communication and leadership. Why? Because stories: Create emotional appeal that commands attention and compels audiences to lean in. Make abstract or complex ideas understandable, relatable, and memorable. Build connection, rapport, and trust that deepens relationships. There’s a reason the world’s most admired brands and beloved leaders tell stories. Listen up to find out how you can put storytelling to work for you, too! Patti's a storytelling consultant and author of award-winning books on persuasive communication and change leadership. After 30+ years in advising some of the world's top brands, she started her own firm to help leaders and their teams harness story-driven communication to drive positive change. Connect with Patti Sanchez Whenever you're ready... I help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they've been pre-sold by your videos. Learn more right here > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
148. How Pink Socks and Intuition Built a Standout Business with Melinda Van Fleet 29:34

42 weeks ago29:34

29:34

Back in 2009 Melinda Van Fleet & her husband Ryan both found themselves laid off from their jobs in Minnesota. They both dreamed of living someplace warm & Ryan imagined what it would be like to be a sportfishing captain. So they moved to the Florida Keys and completely transformed their careers. Melinda launched her personal-coaching business and helped Ryan launch Good Karma Sportfishing. And for anyone thinking that hanging out in the Forida Keys was all easy-breezy, just remember that they were starting all over again from scratch. Stay tuned as Melinda shares how she helped Ryan's Sportfishing business stand out among the myriad of competitors and built up her own coaching business. Melinda is a Business & Leadership Coach. She's the author of "Confidence Mastery for Couples" and host of "The Success Codes" & "Wake Up Call" Podcast. Connect with Melinda Van Fleet At Awesome Videomakers , we help business leaders, consultants & coaches create a short-form video sales system that makes selling easy. In a 1-hour remote interview you get 1 month of short form video content that does your selling for you - scheduled across all your social media channels. Imagine having dream clients excited to buy from you because they've been pre-sold by your videos. Learn more right here > If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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147. How to be more memorable with Brad Powell 17:17

43 weeks ago17:17

17:17

After you give a talk, or make a presentation, or make a video, what if no one remembers what you said? What if after all your posting on social media people don't remembers a thing you shared...? A recent study that showed that when someone posts online or gives a talk... after just 48 hours... 80% of the information is gone! Let that sink in: People can't recall 80% of what you say. Whenever you create content, if all you do is share information people remember only 20% (or less) Which begs the question, if all you're sharing is information, how are you bringing value? So what can you do to make sure folks remember what you said? Well, that's exactly what I'm covering in this episode - my simple 3-step process for ensuring that people remember you & your content and think of you the next time they need what you offer. Listen up! If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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146. Time to get your butt on video (OK, not your actual butt) 28:47

44 weeks ago28:47

28:47

It's time you got your butt on video. There, I said it. And you know it's true. Not in the "there's only one way to market yourself and it's video" mindset. (that's a bunch of B.S.) It's just that people need to know the person they're going to hire, they need to see the person behind the business that they're going to buy from. If they look at your website or your social media posts and there's no video anywhere, they can't tell who you are. ❌ They don't feel like they know you. ❌ They can't see your personality. ❌ They can't trust you yet. But when you make something as simple as a one-minute video, all of a sudden they can see all those things - how you think, what you believe, whether or not you like cats (or maybe your a dog person) all this simple stuff that adds up to relating to another human. And if people can't relate to you as another human, then they aren't going to buy from you. But, I know what you're thinking: You're thinking "But video is too hard, takes too much time, costs a bunch of money - and I don't think I'm good on camera." Well, in this episode I'm walking you through my simple 3-step process that anyone can do: ✅ that takes no time, ✅ takes no money, ✅ is super simple and can turn anyone into a relatable, trustworthy human on camera...! If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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145. 6 Simple Steps to Lean Marketing with Sarah Noel Block 25:39

46 weeks ago25:39

25:39

How can you create a lean marketing strategy for your B2B service business that's easy for you to maintain - even without a marketing department? That's the question we're answering in this latest installment of our "Market Less, Matter More" series, featuring the brilliant Sarah Noel Block , founder of Tiny Marketing Agency. Sarah simplifies B2B marketing for small teams with her innovative lean strategy, focusing on genuine connections over flashy tactics. You'll learn how to streamline your efforts with just one dream client, one signature offer, one main social channel, one core content piece, two lead generators, and one gateway offer. Sarah also shares practical tips for building trust and refining your offers through client interviews and sales transcript analysis. Don't forget that you can join us live on the 4th Wednesday of each month for our monthly marketing forum series, where you can continue learning and connecting with experts. Subscribe to be notified and also watch the live video replays Don't miss out on Sarah's invaluable insights—visit sarahnoelblock.com and check out her Tiny Marketing Club for more resources. If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

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144. The Marketing Strategy Our Content-Obsessed World Forgot to Mention: Relationship Marketing 101 19:35

47 weeks ago19:35

19:35

If you're fed up with the endless marketing BS and tired of all the "must-dos" that don't actually boost your sales, you've found your new home. Welcome to The Standout Show's New Series: Market Less, Matter More - designed for entrepreneurs who want sustainable profitable growth and anyone who wants to do more of what they love, with more impact, and a whole lot less marketing. Each week we're sharing short, 10-minute presentations with entrepreneurs who’ve discovered simpler, more impactful ways to connect with their customers. In this first edition co-hosts Eva Y. Chen & Brad Powell are joined by Michelle Warner , Relationship Marketing expert (who's on a mission to design tiny companies that are built to last). Get ready to elevate your customer engagement through the power of relationship marketing. Takeaways: Michelle's map of the marketing landscape, from the warm, referral-like awareness at the heart of relationship marketing to the wide-reaching nets cast by traffic marketing. The alchemy of forging ideal networks, the gold standard for exponential business growth. Strategies for borrowing audiences and adding value in a way that leaves a lasting impact. Resources: Connect with Michelle Warner Endless Video Ideas Guide If you're the best-kept secret in your industry, it's time to change that. Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you. Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business. Schedule your video brand assessment here > Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in. And I’ll see you next time—on The Standout Business Show.…

Standout Business Show: Content Marketing, Video Marketing Strategy and Personal Brand Insights for Coaches & Consultants

1
143. Social Media Storytelling: How to be more bingeable than Netflix 36:02

1 year ago36:02