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The Wizard of Ads Interview – Roy H. Williams (Part 2)
Manage episode 380569494 series 3474630
Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Mark Vandegrift and Lorraine Kessler, Mark Vandegrift, and Lorraine Kessler या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Mark and Lorraine share part 2 of the interview with the Wizard of Ads, Roy H. Williams. Roy discusses deep insights on his understanding of the human condition and why we buy what we buy. From discussing reductionism and spirituality to "dead cows everywhere," Roy provides insights that any advertiser will appreciate. Learn:
- why demographic targeting is a myth and how to properly target through the message,
- why media targeting is so costly and the alternative we should consider,
- why a prospect's realm of association is so critical,
- why positioning is one of the most critical components of marketing, and
- which books Roy recommends for marketers (it's only 3 titles long).
Spend 30-ish with Mark and Lorraine – AND Mr. Williams – to learn more about advertising, marketing, and positioning.
अध्यायों
1. Intro (00:00:00)
2. Reductionism v. Spirituality and Why It Matters (00:00:40)
3. How Our Language Has Changed (00:02:54)
4. Roy's Quest to Understand the Human Mind (00:06:55)
5. Dead Cows Everywhere - Demographic Targeting (00:09:46)
6. Positioning Matters and Roy's Three Recommended Books (00:26:40)
7. Roy Endorses Innis Maggiore as America's #1 Positioning Ad Agency (00:27:33)
8. Outro (00:28:00)
61 एपिसोडस
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