Backlink Building: Trash or Treasure for SEO? #182

Patient Convert Podcast: Healthcare Marketing Podcast

Why is backlink building a game-changer for SEO in the medical and healthcare industry?

In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You'll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more - all designed to increase organic search traffic, lead generation, rankings, page authority, and more!

So tune in now to get all your questions answered on the power of backlink building for SEO success!

[00:01 - 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations

[04:13 - 08:26] Accelerating Domain Authority Through Backlink Building

[08:27 - 12:25] Quality Backlink Building: The Benefits and Risks Explained

[12:26 - 16:13] Niche-Specific Backlinking Strategies

[16:14 - 18:09] Wrapping Up!

Key Quotes:

“The more you do backlink building to a specific piece of content or your home page as a whole, you're continuing to improve not only that page's authority score but your domain's authority score.” - Justin Knott

“If you are in the medical space, or whatever industry that you're in, you want to keep the website relevancy high for the backlinks that you're receiving.” - Justin Knott

“Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website's growth.” - Justin Knott

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What We Do

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Thanks for listening. Justin & Kelley Knott