#54 | Adam Furness on the resurgence of affiliate marketing, and doing content partnerships at scale

Making Sense of Martech

A conversation with Adam Furness.

In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com, a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through creating better media buying decisions and managing partner lifecycles.

Adam is also the co-chair of UnLtd, a social purpose organization connecting the media, marketing, and creative industries with charities and helping children and young people at risk.

In this episode, we talk about the return of the affiliate, and how privacy pressures on the digital marketing industry are bringing about a renewed interest in partnerships, affiliate marketing, and new ways to scale up content marketing efforts with influencers, bloggers, content creators, and publishers.

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