What is a Composable Digital Experience Platform? With PostNL's Jurre van Ruth

People Changing Enterprises

What is a composable digital experience platform? What are the key capabilities that it must represent? Where do you start in building one? How do you know if you are successful - what metrics should you look at when, and how do you communiate to business and IT stakeholders along the way? Dutch postal service PostNL's Jurre van Ruth (Strategic Program Manager, Composable DXP) has the answers. In this episode, he tells the story of the company's digital transformation from monolithic technology to a Composable DXP and how that has made PostNL one of the country's most innovative digital businesses.

Timestamps:
0:54 What is PostNL?
1:38 Jurre's role and responsibility
2:20 Defining a Composable DXP
4:12 What was the digital capabilty landscape like inside PostNL before going composable?
6:03 Where to start? How the company decided where to begin the transformation.
7:22 What they did instead of a roadshow to get buy-in for the Composable DXP concept
8:38 "Zooming out" strategy to prepare a business for a big change
10:49 Metrics Jurre's team uses to measure success of the Composable DXP
13:41 How the team uses these metrics to create momentum
14:19 A simple but huge benefit of Composable DXP: creating a common language