Ep: 49 Getting the most out of events with Nathan Spencer, Karen Willey and Ayo Abbas

The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers

Events and conferences are a big investment from both a financial and time perspective but also are a huge opportunity. Today’s episode is jam-packed with hints, tips and practical ideas about how you can make the most out of events so you harness them to get the most value.

As I’m off to UKREIIF in a few weeks, I’m speaking to Nathan Spencer, Director who is talking about how to get the most out of events from an exhibitor perspective. Then I interview BD expert Karen Willey from Always Thinking about how to get the most out an event for business development. Finally, I do a deep dive into how to maximise your event presence before, during and after.

Resources and links

• Find out about Abbas Marketing here
• Check out Always Thinking’s website
• Find out more on UKREIIF
• Link to Karen’s MIPIM posts on LinkedIn
• Blinq digital business cards

The Built Environment Marketing Show is a podcast for architects, engineers and marketers who want to do better marketing and is hosted by me Ayo Abbas. I run Abbas Marketing, a creatively technical marketing consultancy for engineers and architects.

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