It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The Growth Hub Podcast and Advance B2B द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Growth Hub Podcast and Advance B2B या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
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Adam Holmgren - Global Demand Gen Lead at GetAccept: Switching From Lead Gen to Demand Gen
MP3•एपिसोड होम
Manage episode 359277582 series 1549774
The Growth Hub Podcast and Advance B2B द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Growth Hub Podcast and Advance B2B या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook. Adam, Reeta and Seija cover: — State of demand generation in Europe — Mistakes companies make with demand generation — How to convince your organization of the importance of demand generation — Is lead generation evil? (The answer surprised even Adam!) — The difference between demand generation and lead generation — The role of experimentation in demand generation — How to switch from a lead generation playbook to a demand generation playbook? — Key demand generation metrics Happy listening!
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109 एपिसोडस
MP3•एपिसोड होम
Manage episode 359277582 series 1549774
The Growth Hub Podcast and Advance B2B द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री The Growth Hub Podcast and Advance B2B या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Lead generation is usually great for acquiring many contacts, but it also favors quantity over quality. Demand generation, on the other hand, focuses on attracting relevant people based on what they need to solve at a given time. It favors quality over quantity and has a greater impact on revenue. Put simply, companies focusing solely on lead generation may be missing out BIG TIME 😱. In part 2 of episode 95 of the SaaS Growth Hub Podcast, Adam Holmgren (Global Demand Generation Strategy Lead at GetAccept) shares his thoughts on what it takes for B2B SaaS companies to steer away from Lead Generation and run a Demand Generation Playbook. Adam, Reeta and Seija cover: — State of demand generation in Europe — Mistakes companies make with demand generation — How to convince your organization of the importance of demand generation — Is lead generation evil? (The answer surprised even Adam!) — The difference between demand generation and lead generation — The role of experimentation in demand generation — How to switch from a lead generation playbook to a demand generation playbook? — Key demand generation metrics Happy listening!
…
continue reading
109 एपिसोडस
सभी एपिसोड
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