How John sold over 1.1M worth of online courses… using nothing but testimonials and affiliates

Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing

#Business #Higher Education #Entrepreneur #Podcasting Education #Marketing #Course Creators #Course Creation #Wealthy Course Creator #Online Course #Membership Site #Online Marketing #Online Marketing Made Easy

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

2 years ago 46:10

MP3•एपिसोड होम

Welcome to the Course Creator Community Podcast
In this episode, Jono interviews John Hubbard
John is Business Consultant, Mentor, Strategic Advisor, Expert in Direct Response Marketing, Branding, Content Marketing and Creator of the online Course "Get Better Testimonials
Download your FREE copy of the How To Ask For A Testimonial Book:
https://www.getbettertestimonials.com/pod-free-book-1?utm_source=podcast&utm_medium=guest-pr&utm_term=&utm_content=ebook&utm_campaign=gbt-course&utm_source_platform=&utm_creative_format=&utm_marketing_tactic=

Connect with John:

Website: https://www.getbettertestimonials.com/
LI: https://www.linkedin.com/in/johnkhubbard/

Want to connect with the Course Creator Community on Facebook?
Join the Course Creator Community Facebook Group. We have a Facebook Group with over 7,000-course creators! Everyone in the Group is super supportive and we all share tips and ideas!
Click the link below to join!
https://bit.ly/CCCFBCommunity
Free Course: What platform should you host your course on? Check out our free course below to find out
https://bit.ly/FreeCoursePlatform
Thanks to our sponsors!

अध्यायों

1. How John sold over 1.1M worth of online courses… using nothing but testimonials and affiliates (00:00:00)

2. [Ad] The Brandon T. Adams Audio Experience (00:19:44)

3. (Cont.) How John sold over 1.1M worth of online courses… using nothing but testimonials and affiliates (00:20:33)

211 एपिसोडस

Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing

How John sold over 1.1M worth of online courses… using nothing but testimonials and affiliates

Course Creator Community Podcast | Online Courses, Course Creation, Membership Sites and Online Marketing

19 subscribers

published 2 years ago

साझा करें

MP3•एपिसोड होम

Connect with John:

Website: https://www.getbettertestimonials.com/
LI: https://www.linkedin.com/in/johnkhubbard/

अध्यायों

1. How John sold over 1.1M worth of online courses… using nothing but testimonials and affiliates (00:00:00)

2. [Ad] The Brandon T. Adams Audio Experience (00:19:44)

3. (Cont.) How John sold over 1.1M worth of online courses… using nothing but testimonials and affiliates (00:20:33)

211 एपिसोडस

Minden epizód

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