040: Sarah Levinger, Founder @ HG Performance Creative

eCommerce Uncovered

In this episode, Matt Lady and Sarah Levinger dive into IOS 14.5 and its effects, why she said media buying is DEAD, the creative state of Facebook and how she integrated her psychology knowledge into paid acquisition. Sarah explains the importance of creative design, language & copywriting, her process writing copy plus her final steps before you get the new creative. She gives her experience doing UGC ads, working with UGC creators and the differences between marketing to Gen Z vs Boomers. They finish with how to create a system for creating creatives and why you should build your brand/product around how people use your products and not how you think people should use it.

👑 Huge thanks to our sponsor SheerID.
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👑Check out our other podcast Brand Builders
Watch or listen to it here!

💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049
🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383
📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA

CONNECT WITH MATT
🌐 Website: https://mattladydigital.com/
🐦 Twitter: https://twitter.com/mattlady
📸 Instagram: https://www.instagram.com/mrmattlady/
🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/
🎵 TikTok: https://www.tiktok.com/@mrmattlady

CONNECT WITH SARAH LEVINGER
🌐 Website: https://www.hgperformancecreative.com/
🐦Twitter: https://twitter.com/SarahLevinger
🖇️ LinkedIn: https://www.linkedin.com/in/sarahlevinger

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