How LawnStarter Cut Grass to $2M in Traffic Value

Content and Conversation: Organic Growth Insights from Siege Media

Show Notes:

• 00:12: Welcome, Ryan Farley, Co-Founder and CMO, LawnStarter
• 00:40: Was SEO a primary focus for LawnStarter from the get-go?
• 3:06: How LawnStarter developed an SEO foundation during Series A
• 4:10: What SEO metrics key stakeholders care about
• 6:10: Competing with local pack vs. national-local companies
• 10:30: The content hub strategy (ex. LawnStarter’s pricing guides)
• 16:55: Have you considered expanding your brand?
• 18:23: LawnStarter’s model for SEO opportunity
• 21:54: How to approach hiring for content and SEO
• 24:52: The 40/40/20 ratio
• 26:57: How LawnStarter thinks about ranking success long-term
• 36:38: What keeps Ryan up at night in regards to SEO?

Show Links:

• Visit LawnStarter’s blog
• Follow Ryan on LinkedIn
• Follow Ross on Twitter
• Send us an email

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