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Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company
Manage episode 338271043 series 2828050
Nicholas Burcher and Nick Burcher द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Nicholas Burcher and Nick Burcher या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।
Roland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of the real life festival and the simultaneous creation and activation of Absolut Land in the Decentraland metaverse! I hope you enjoy the episode and I hope you will subscribe and listen again - in the future!
(Music by E.Burcher)
#nordicfuturemakers #innovation #sweden #ecommerce #metaverse
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