Why Customer Connection is Crucial for SaaS Growth with Brendan Hufford

B2B Content Strategist

There are a multitude of ways to scale a SaaS brand. But could building strong customer connections be the key to long-term retention and more impactful growth?

Brendan Hufford is the founder of Growth Sprints and SEO for the Rest of Us as well as former Growth Content Marketer at ActiveCampaign, a software platform combining email marketing, CRM categories, and more.

Host, Amy Woods, is the CEO and founder of Content 10x, the world’s first and longest-running specialist content repurposing agency that partners exclusively with B2B tech and professional services businesses.

In this episode, Brendan details how to create content that constructs strong relationships with customers, why he takes a partnership approach to outsourcing, and more invaluable insights from his growth marketing career.

Find out:

• Why focusing on certain KPIs could be a mistake

• How to keep your customers close – and retention rates high

• The top tool that Brendan recommends to all content marketers

Important Links & Mentions

• Brendan’s website: https://brendanhufford.com/

• Brendan’s LinkedIn: https://www.linkedin.com/in/brendanhufford/

• ActiveCampaign: https://www.activecampaign.com/

• Growth Sprints: https://growthsprints.co/

• SEO For the Rest of Us: https://seofortherestofus.org/

• Gong: https://www.gong.io/

• SparkToro: https://sparktoro.com/

• Content 10x: https://www.content10x.com/