Inside a Multi-National Personal Styling Team, with Stylist Chelsea Brice

41:18

In this episode, content marketing and trends specialist Kim James shares her advice on how Personal Stylists can grow their Instagram audience, engagement and sales without feeling like they are in a monotonous vortex of pointless content creation and benign emoji-ridden responses that don’t result in bookings. Kim launched her own marketing agency Tangerine Tango after 10 years building content strategies for local and international brands, and she also presents content marketing trends across various sectors. Suffice to say, she knows her stuff. I reached out to Kim because I wanted the opportunity to ask the questions I hear from so many small business owners in the styling industry. Instagram is the cause of so much stress, angst, frustration and overwhelm for many business owners. Yet social media performs a pivotal role in the awareness and consideration phase of the buyer cycle. So if we can’t avoid it, I’m going to connect you all with the experts who can teach you how to nail it, for your business, skill set and specific goals. From understanding realistic expectations of Instagram to the influence of TikTok, this episode provides a comprehensive guide for maximizing your social media impact. Listen and learn how to develop your unique voice, attract your ideal clients, and avoid burnout while building a powerful personal brand online. SHOW NOTES/TIMESTAMPS 00:00 Introduction 00:50 Kim James' Career Background and Insights 01:37 The Power and Challenges of Social Media for Small Businesses 04:21 Understanding TikTok and Instagram Trends 08:18 Effective Content Strategies for Instagram and TikTok 08:56 The Importance of Messaging and Storytelling 14:20 Tactical Tips for Instagram Engagement 18:57 Hashtags and SEO on Instagram 20:14 Effective Tactics for Social Media Growth 21:16 Organic Growth vs. Paid Ads 22:41 The Role of Consistency and Authenticity 25:16 Understanding the Algorithm and Diversifying Platforms 33:25 The Importance of Messaging and Niche Targeting 37:05 Final Thoughts and Key Takeaways you're just starting out: https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/ 👉👉 Ready To Convert Your Audience Into Paying Clients: https://stylingadvisory.podia.com/the-ultimate-stylist-marketing-funnel Explore the ways we can help you achieve your dreams:…

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Unlocking The Key To Styling Excellence: Insights from Image Pioneer Carla Mathis 17:37

20 weeks ago17:37

17:37

In this episode, Carla Mathis, a pioneer in the image industry and one of 29 certified image masters globally, shares her profound approach to image consulting, which fuses design principles with a person's inherent personality and emotional journey. She discusses her revolutionary Identity Therapy methodology that helps clients feel beautiful from the inside out, ultimately improving their interpersonal relationships. Through practical advice and illustrative examples, Carla emphasizes the importance of understanding a client's deeper identity to achieve true transformation. The conversation also touches on techniques to help stylists better connect with clients and the significant impact of effective image consulting on overall life quality. Perfect for stylists aiming to elevate their client's self-perception and improve interpersonal relationships. Don't miss Carla's invaluable insights and techniques that have revolutionized the field of image consulting. >Ready to start building your Styling Client-base? 🎁GRAB THE BEGINNER'S GUIDE TO MARKETING A STYLING BUSINESS 🎁 https://www.stylingadvisory.com.au/free-beginners-guide-to-marketing-styling-business/ Time Stamps 00:00 Introduction to Carla Mathis 01:19 Carla's Unique Approach to Styling 02:20 The Importance of Inner Beauty 03:11 Challenges in Modern Image Consulting 05:16 The Identity Therapy Method 07:25 Practical Tips for Stylists 13:45 The Deeper Therapeutic Side of Styling 15:44 Conclusion and Final Thoughts…

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How Personal Stylists Can Use OpenWardrobe's AI to Streamline Their Business and Boost Revenue 22:45

23 weeks ago22:45

22:45

This week, I’m joined by Julia Dietmar, the brilliant founder behind Open Wardrobe, a digital closet and personal styling AI app that’s helping stylists dramatically cut down on the time it takes to create outfit planners, look-books, and shopping suggestions. Open Wardrobe is a FREE app designed to streamline those traditionally time-consuming tasks, allowing you to focus on what you do best—serving your clients. We’re going to explore how Julia’s app works, the impact it’s having on stylists around the world, and how you can leverage this powerful AI technology to scale your own styling business. So, if you're ready to boost your productivity and elevate your services, this episode might be just what you needed to hear today. ***** [00:00:00] - Julia's Background and the Origins of Open Wardrobe [00:03:16] - The Role of Lola AI in Personalized Styling [00:05:29] - How Personal Stylists Use Open Wardrobe [00:07:35] - Speeding Up Client Service with AI [00:08:32] - The Chrome Extension: Connecting Shopping and Wardrobes [00:10:15] - Sharing Wardrobes and Collaborative Styling [00:11:48] - AI as a Tool to Enhance Personal Styling[ 00:16:00] - The New Alteration and Repair Service [00:19:11] - Lola AI as a Stylist's Personal Assistant Download OpenWardrobe : https://www.openwardrobe.co/ Attract More Styling Clients With Our FREE Marketing Templates: www.stylingavisory.com.au…

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Why We Style: The Deeper Calling of Personal Stylists, With Carla & Erin Mathis 43:06

25 weeks ago43:06

43:06

In the personal styling industry, many stylists are drawn to their profession for reasons deeper than just fashion. Often, their journey begins with a personal story of feeling unseen, unaccepted, or even disconnected from their true selves. This emotional resonance not only brings them into the world of styling but shapes how they help others. By healing their own wounds, personal stylists develop a unique ability to guide clients through their own transformations. In today's episode we discuss this concept with Global Image Master Carla Mathis and The Style Core co-founder, Erin Mathis.…

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The New Resale App Helping Stylists Save HOURS, With Kate Sanner, CEO of BENI. 36:20

45 weeks ago36:20

36:20

If you’re a sustainable stylist, or vintage/thrift queen, or a stylist who cares deeply about ethical brands, shopping practices and reducing the amount of fast fashion that ends up in landfill…. Get ready for this GAME CHANGER. “The ThredUP 2024 Resale Report projects that the resale industry will be a $73 billion market in the US alone by 2028. That’s growing 7x faster than mainstream retail,” says Kate Sanner, CEO of BENI. BENI is a resale search engine that shows you the best resale alternatives to the item of clothing or accessory that you're looking for in just one click. Next time you're shopping online and you find something that you like for your client, you can just click on the Beni browser extension to see a curated list of secondhand alternatives sourced from over 40 different resale sites like Poshmark, The RealReal, eBay, Rent the Runway, Vestiaire Collective, and over 200 Million items! Now you can start selling a pre-loved shopping and styling service AND price this service properly. In today’s interview, Erin Mathis from The Style Core and I talked to Co-Founder and CEO of BENI, Kate Sanner, to find out how stylists can use this new tool to start selling pre-loved styling services to clients RIGHT NOW. You’ll learn about: ✨The rising trend of pre-loved, resale sites and the ‘circular economy ✨How tools like BENI are solving the problem of ‘search and discovery’ of second hand items in the right size, color and style for your clients ✨How you can package up a service like this with a solid profit margin READY TO GROW YOUR STYLING BUSINESS? Join our AICI Accredited Program; GOING VIRTUAL; The Ultimate Program For Global Styling Success: https://stylingexpert.podia.com/going_virtual?coupon=JULYOFFER This is the only styling business program delivering a proven approach to create and launch your own online offerings, supported by global styling and image industry experts and executive marketers specializing in styling businesses. Over 6 months, you’ll be provided with EVERYTHING you need to launch virtual offerings for your own business: -Your ready-to-sell Virtual Styling Services Suite -The 5 Foundational Training Modules -12x Q&A coaching sessions with your instructors -Your Implementation Worksheets -10x Lead magnet Ideas to build your email list -15X Virtual Service Menu Ideas Blast -The Step-By-Step “Ultimate SELFIE GUIDE” for Clients -The “Capture your Colors” Photo Guide for Clients -The Virtual Color Analysis Case Study Video Masterclass -Access to The Going Virtual Private Community Let’s help you build an image business that fills your cup, lights you up and allows you the freedom to do what you love, everyday.…

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How Stylists Are Scaling Their Businesses, With Hue & Stripe Co-Founder Craig Nordstrom. 43:02

48 weeks ago43:02

43:02

Want to offer your clients a 'digital closet' with images of everything they own PLUS outfit ideas and shopping recommendations? One of the original technology innovators in the personal styling space is Hue & Stripe, a styling client management tool that helps image consultants serve clients faster and more effectively, allowing them to help clients anywhere, anytime. Today we're joined by Co-Founder Craig Nordstrom, who explains how some of the most successful stylists are selling and serving styling clients using Hue & Stripes' powerful technology (and it's excellent customer service!) You'll Learn: ✔️What styling service gets booked more than any others ✔️How to test and pitch a new service like other successful H&S users ✔️How your clients want to be served by you as a stylist ✔️And the features, benefits and most popular uses of Hue & Stripe ************************ READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. Join Us to Craft Your Personal Styling GROWTH Plan! Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover: ~Your Dreams & Big Picture Goals ~Money Matters: The EXACT Formula to price your services correctly ~What Makes You Stand Out & Sell Out Services ~Tech Tips & Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 https://thestylecore.lpages.co/stylepreneur-growth-challenge/ https://thestylecore.lpages.co/stylepreneur-growth-challenge/…

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Master Communication With Heart with Carla & Erin Mathis 37:43

49 weeks ago37:43

37:43

Save the Date: Get Ready to Turbocharge Your Personal Styling Career! (May 13-16)🚀 ⁠⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠⁠ ⭐⭐⭐⭐⭐ Want to know EXACTLY what to say to a styling client so you get the most important, deep answers to their style concerns? In today's episode, we're excited to bring you a list of phrases and tactics honed from Carla Mathis' 40 years experience serving thousands of clients. These phrases and guidelines will guarantee both a long term transformation and a client for life! Carla and Erin Mathis are the co-founders of The Style Core, an international leader in the image consulting and personal styling industry, providing both accredited training courses, mentorship, and tools for image experts, as well as serving clients directly. Carla Mathis is one of 30 image masters globally and co author of The Triumph of Individual Style, which is the official industry textbook used as the curriculum, in universities like FIT, FIDM, and Cornell. Erin is a style coach and TEDx speaker who created Your Million Dollar Look, an online style coaching program for individuals, plus an apprenticeship path for virtual styling. The three of us partnered together in 2020 to create and launch AICI Accredited business program, Going Virtual, The Ultimate Program for Global Styling Success. (https://stylingexpert.podia.com/going_virtual) In today's chat, you'll learn: ✔️The BEST and WORST things to say to a personal styling client ✔️Useful questions to include in your intake form ✔️How to redirect emotional responses so you get more information ✔️Examples of how Carla navigated communication during tricky styling sessions ✔️How to ensure you are the mentor, not the dictator in the client relationship ✔️The way to reach your client's deepest desires to make sure the change is long term and transformational READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. 🚀Join Us to Craft Your Personal Styling GROWTH Plan! Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover: ~Your Dreams & Goals ~Money Matters: How Much You Want to Make ~Hot-Selling Services to Focus On ~What Makes You Stand Out ~Tech Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 ⁠https://thestylecore.lpages.co/stylepreneur-growth-challenge/⁠…

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‘Why Everyone Is Booking Color Analysis' with The Style Core's Carla & Erin Mathis 44:05

50 weeks ago44:05

44:05

The demand for Color Analysis is finally on the rise! Find out how AICI Image Master Carla Mathis and Styling Course Queen Erin Mathis are capitalising on this trend of clients wanting color analysis to serve people all over the world. Key Topics: ✔️The color systems; which ones work and which ones don't! ✔️The skills you need for a successful color analysis (and it's not what you'd expect) ✔️The power of voice, personality and energy when it comes to color palettes ✔️How you can jump on this trend and sell color analysis services now READY TO TURBO-CHARGE YOUR IMAGE BUSINESS? If you dream of leaving your day job behind and forging a path in the image industry, granting you the freedom to work from anywhere, doing what you love, there's one pivotal step you must take before you do anything else. YOU NEED TO CREATE A BUSINESS 'SUCCESS' PLAN. To make waves in the business world, you've got to map out your route to success – from your income goals to your service offerings and everything in between. This is called a Business Plan or Blueprint, and it helps you make the right decisions about everything from the services you should offer, to the clients you should target, down to the type of content you should create. Join Us to Craft Your Personal Styling GROWTH Plan! Calling all seasoned pros and style enthusiasts alike to join us for an immersive, live business planning workshop. Over four days, you'll roll up your sleeves and design a customized plan to take your styling venture (or your dream) to the next level. Whether you're just starting out or looking to scale up, your plan will cover: ~Your Dreams & Goals ~Money Matters: How Much You Want to Make ~Hot-Selling Services to Focus On ~What Makes You Stand Out ~Tech Tips & Tools You Need PLUS Hang out with industry experts Erin Mathis and Sarah Cohen LIVE each day for personalized coaching sessions. They'll dish out advice, answer your burning questions, and help you nail down your success plan. Save the Date: May 13th, and Get Ready to Turbocharge Your Personal Styling Career! 🚀 https://thestylecore.lpages.co/stylepreneur-growth-challenge/…

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Inside Plus-Size Styling & Shopping Destination, Lukbook, with Katrina Van De Ven 38:03

2 years ago38:03

38:03

Lukbook is a BRAND NEW online shopping and styling destination for the 66% of Australian women who wear a Size 14+ and it’s bringing all the VOGUE, high end designer feels… Katrina Van De Ven, Lukbook Co-Founder & CEO is re-imagining the plus-size retail space, having built a stunning, aspirational destination for stylists to use with their clients. From shoppable looks to designer brands in ‘plus-sizes’ (as in, anything over a Size 14) AND the opportunity to become one of their in-house stylists, Lukbook is an invaluable resource for Aussie image professionals. PS; Lukbook stocks activewear, accessories, denim, clothing and special event wear. Check them out here: https://lukbook.com.au/ Instagram: https://www.instagram.com/lukbook_/ What You’ll Learn: 💥 Why ‘flattering’ can be construed as a trigger word, and why Katrina hates the term 💥 The top 25 Aussie designer brands offering size inclusive ranges 💥 Why they’re using everyday women, not models, for all their in-house shoots 💥 The 3 types of styling sessions available, and how you could join their team!…

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Disrupting The Curvy Rental Space with Kylie Wall 24:28

2 years ago24:28

24:28

Ahead Of Your Curves is a disrupter in the Australian rental fashion space making it easier for personal stylists to source outfits for their mid-plus size clients, as traditional retailers fail to provide high end, beautiful collections that fit the average woman. Today we're joined by AOYC Founder Kylie Wall, who started the company after years of enduring change room meltdowns, being told to wear black and never being able to borrow her friends' clothes growing up. Being the ‘pretty fat girl’ with nothing beautiful to wear drove her decision to build a rental platform solely focussed on the Size 14-24 market. With a growing list of Australian and International designer brands, all re-shot on stunning curve models, this is your new go-to resource for sourcing special event and every day wear for your plus-size clients! https://aheadofyourcurves.com.au/ @aheadofyourcurves EXCLUSIVE OFFER FOR PERSONAL STYLISTS (Australia Only) Personal Stylists have been generously gifted an exclusive 20% of ANY RENTALS (excluding sale items) to celebrate the launch of Ahead Of Your Curves. TCs Items that are on sale aren't eligible however the customer will automatically receive free shipping. No minimum purchase requirement Active from today until Jun 30 Simply use this code Styling20 at checkout.…

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A Brand Presence Masterclass with TEDx with Friska Wirya 23:44

2 years ago23:44

23:44

We're going to chat about how Friska Wirya went from entrepreneurial newbie with $0 in the bank to international keynote speaker, fuelled by a trial and error approach to her marketing mixed with a highly intentional brand. Friska and I first met at a Mys Tyler x Mirvac collaboration last year for their Spring Fashion Campaign, where stylists and Mys Tyler fashion contributors were hosting talks throughout their key shopping centres. And as soon as I walked into the event space, I knew Friska was the QUEEN. Her outfit, her hair, her posture, her delivery and her presence was powerful, commanding and chic as fuck. A walking billboard (#oldschoolmarketing) for her brand presence and image consulting work. This is a woman who went from receiving zero engagement on Instagram except for weird marriage proposals, to having CIOs and CEOS slide into her DMs. Specifically, we'll chat about: ⭐LinkedIn Content that works; from video to long form, the vault of wisdom ⭐How to boost your own brand presence on LinkedIn with thought leadership ⭐Leveraging a Tedx Talk to sell her keynote overseas ⭐Building her content suite; The Value Ladder including her $5 eBook, 2 day workshops, 90 minute 1 on 1s and keynote public speaking ⭐Using her own intentional presentation to elevate her business opps ⭐The 2 day workshop stylists should attend to level up their own presence This interview is a must listen for image consultant and personal stylists who want to offer brand presence/image consulting to executive clients. FOLLOW FRISKA IG: @freshbyfriska https://www.freshbyfriska.com/…

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Facebook Groups Seem Complicated, Can I Be Bothered Running One? 19:35

2 years ago19:35

19:35

In this new format, I'll be answering some of the most common audience questions (because they've been piling up for a while now and I love striking off an action on my to-do list!) These answers are formed from my experiences and observations working with stylists at various stages of business, including those just beginning their styling journey through to stylists with national teams under them. So! This episode is answering the question "Can I be bothered running a Facebook Group?" You're going to learn some of the marketing benefits of a Facebook Group, and how personal stylists are using them to sell more services, memberships and course tickets. I've structured my answer into the following 4 sections, so as to avoid chronic tangent-taking: -Are they necessary? -Do I need one? -How is it different from a Facebook business page? -Can I be bothered though? Your styling business and marketing strategy is going to be unique to you, your strengths and your lifestyle (just like your client's style identities). Take a listen and decide whether it's right for you. If it is, we can build it together in my 1 on 1 coaching sessions.…

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Plus-Size Fashion, Styling & The Media with Natalie Wakeling 45:32

2 years ago45:32

45:32

Natalie Wakeling is Australia’s first plus-size editorial model, turned size inclusive fashion designer and she’s got a bone to pick with the fashion industry. Natalie has been part of a pioneering movement to redefine the fashion and retail industry into a more size inclusive, body positive space not only for customers and models but also plus size designer brands. And not just a ‘we feature some curvy girls once a year in our body diversity issue’ inclusive. As in, get these brands on the runway, plaster real bodies all over billboards and start supporting the fact that retail customers (and most styling clients) are a size 14 MINIMUM. Her most recent ‘win’ was the battle with the giants of fashion week to get the first plus size parade (called the Curve Edit) debuting at Australian Fashion Week. Natalie began her designing career with Embody Denim in 2006, which has now become one of Australia’s most recognised and respected size inclusive brands featuring a full collection of denim and apparel. Nat shares some incredible stats that will be helpful for you stylists when it comes to your marketing material. USE THESE FACTS IN YOUR POSTS ⬇️ Google search data revealed Australia has become the country most interested in size inclusive and ethical clothing in the past 3 months. A report by McKinsey said “60 percent of people considered a brands ethics while shopping” A report by ABS showed “the average woman’s waist circumference was 88cm, equivalent to sizes 16-18” AND THAT’S NOT ALL THE BEEF For plus size, size inclusive designers to thrive, which is what all of your clients want, we need the media to support them. That means features, PR, editorial coverage, celeb endorsements, to broaden the reach of these brands and get them in front of your clients. SO SHE’S DOING SOMETHING ABOUT IT, GOD DAMN IT Natalie has started a national movement called #realaustralianfashion The goal is to raise enough money to book out a whole year’s worth of advertorial space in Australia’s top magazines and fill the pages with size inclusive brands, styled by Australian stylists specialising in curvy clients, and on curvy models that truly represent the average Australian customer. BUT SHE WANTS YOUR HELP STYLISTS! “I'd actually really like (stylists) to reach out because I'm going to need help. I can't do all of this on my own. I really want this to be a collective effort amongst women and the community. This is about raising awareness to all the stylists that are struggling to find quality, sustainable, designer brands for their clients, and for customers looking for brands they would love.” If you're a stylist in Australia who'd like to be included in the upcoming shoots, please email info@stylingadvisory.com.au LINKS https://www.embodywomen.com/pages/natalie-wakeling https://www.instagram.com/nataliewakeling/?hl=en RECENT PRESS https://www.mamamia.com.au/plus-size-jeans-review-embody-women/…

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Boosting Body Confidence with Mys Tyler App Founder & CEO, Sarah Neill 39:39

3 years ago39:39

39:39

My guest today is Sarah Neill, CEO and the founder of Mys Tyler, an app where customers can find ‘like bodied’ fashion creators and personal stylists to help them feel more confident in what they’re buying. And in a retail first, the Mirvac portfolio of shopping centres in Australia is partnering with the Mys Tyler app and The Embrace Hub bringing together aspirational online content and relatable, inclusive in-store experiences for customers of all ages, shapes and sizes, driving genuine changes in the narrative around body confidence. In the first 2 weeks of September within Mirvac owned shopping centres in Australia, customers can access an incredibly diverse range of personal stylists and fashion experts both online and in their local centre; via masterclasses, fashion shows, Style QAs and one on one styling sessions; these are conducted by real women, of all ages, shapes and sizes, and they’re there to help inspire, educate and include you in conversations around dressing to make you feel good. All ticket sales from these styling events go to supporting initiatives that will change the narrative around body confidence through The EMBRACE Hub. If you’re based in Queensland, experience the Full Bloom styling sessions and events at Orion Springfield Central & Kawana Shoppingworld. For all our NSW listeners catch all the action at Birkenhead Point, Broadway, Greenwood Plaza, Metcentre and Stanhope Village. Tickets can be purchased on the shopping centre websites now. The Mys Tyler platform is paving the way for stylists by helping connect customers and clients with fashion experts they know will understand their unique bodyshape - ALL STYLISTS are invited to join the app as creators.…

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Testing TikTok Strategies with MidLife Image Expert, Cecilia Stoeckicht. 17:19

3 years ago17:19