S3 Ep05 PAA Pilates Business Assets: Booking Initial Sessions

Pilates Association Podcast

PAA Series 3 Episode 5
Client Sales Journey
Step 4 Booking Initial Sessions
Learn the 10 Step Pilates Client Sales Journey
Pilates Business - Serving Pilates Businesses Worldwide
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[00:16] These steps meld together & rely on each other
[00:51] Tuning into this entire season crucial to see big picture.
[01:29] Nothing happens unless we do book those initial sessions.
[02:06] Invoices are an asset to your accounting process in your business.
[03:00] Session reminder auto emails are another important asset.
[03:48] Use welcome email templates to help clients from the very start to create that excellent Pilates exercise habit.
[05:01] A lot of technology in this episode, particularly automation.
[05:43] Variety of different systems out there.
[06:25] Yeah. Put out emails together. Yeah. Our workflows together to speak the language of those different groups that we have in the studio. And of course they're personalized with the names of the client .
[06:49] One of the fears is that you're not able to reach a person nearly as well with technology as you can with the face-to-face.
[07:09] Important to combine (appropriately) the face to face and the automated technological side. Technology can save you a lot of time on
[08:01] Need to be aware of when it's important to be connecting directly over the telephone or in the studio, and when to use automations
[10:02] We decided to give the clients three early cancels, even if they were late cancels so that we did not have to have distracting conversations.
[10:44] You've got to respect your own time, and respect that it takes some time (for your new client) to get the culture and habits going.
[12:14] Now we don't have to have that conversation …so much.
[12:41] We call it “educating the client” from the word go…
[13:25] Joseph Pilates respected his own time and that's probably the most important message for us that we must respect our own time.
[14:07] You don't want your instructors having those conversations.
[14:35] If they're “no showing” (regularly) then perhaps you're better off with helping other clients in any case.
[15:08] Striking a balance so it works for your business, clients and staff
[15:31] Will show some of those assets around the cancellation policy in the video, so people can see the sort of wording that we have with our policies and the sort of assets that we use to reinforce (the desirable actions).
[15:52] We're not perfect and neither are our clients of course, but everyone's trying to do the right thing …mostly.
[16:22] Booking of the initial sessions leads on to the next step, “attending initial sessions”. Two steps are very much interlinked, with some similar assets
[17:21] Getting this process right is really a worthwhile as it paves the way for a long lasting loyal relationship with your clients.
[18:03] We call them assets because they're things that you will use again and again, to save you time to create an excellent relationship with your clients
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