Interview with Ted Neward - Part 1

The Argument: Better Architecture Everyday

The Argument: Better Architecture Everyday

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

4 years ago 38:55

MP3•एपिसोड होम

In this episode I caught up with Ted Neward, an old friend and the first speaker at an Iasa conference many many years ago! We discuss agility and architecture as well as dig into what makes effective engineering teams, devops and much more.
Ted Neward is sometimes referred to as "The Dude of Software", owing to both his remarkable (some say frightening) resemblance to the Jeff Bridges character from "The Big Lebowski", and his ordination as a Dudeist Minister of the Church of the Latter-Day Dude, but he's also been called the "Dr. Gregory House of Software", owing to his tendency to pull no punches when talking about software and how to deliver it successfully. He's comfortable answering to either title, as well as a few others. He's familiar with more programming languages than most people knew existed, and hasn't found one yet that he couldn't turn into a 'mission-critical' application when asked. He is currently the director of technology at Quicken Loans.

28 एपिसोडस

#Tech #Iasa Global

Interview with Ted Neward - Part 1

The Argument: Better Architecture Everyday

26 subscribers

published 4 years ago

साझा करें

MP3•एपिसोड होम

28 एपिसोडस

#Tech #Iasa Global

सभी एपिसोड

The Argument: Better Architecture Everyday

1
Exploring Value-Driven Architecture: A Conversation with Charles Betz 24:58

45 weeks ago24:58

24:58

Unlock the keys to preventing IT disasters and security breaches with insights from Charles Betts, VP and Principal Analyst at Forrester. Charles shares his expertise on the vital role of architecture in modern enterprises, highlighting the crucial need for informed, strategic decision-making. Discover why more companies are rejuvenating their architecture units and how these roles are pivoting from outdated ivory tower practices to becoming pivotal in driving organizational success. This episode promises to equip you with a deeper understanding of the professionalization of architecture and its growing significance in engaging senior leaders in meaningful business conversations. We also explore the revolutionary product-centric operating model through the lens of Haier's micro-enterprises. Learn about the balance between internal and external customer focus and the potential pitfalls of a governance-heavy mindset that stifles innovation. Our conversation underscores the indispensable role of architects in shaping organizational design and the practical application of Objectives and Key Results (OKRs) for aligning business outcomes with project deliverables. This engaging discussion is packed with actionable insights that every architect and business leader needs to hear.…

The Argument: Better Architecture Everyday

1
The Chief Architect Forum: Shaping the Architecture Profession (with Grant Ecker) 29:23

1 year ago29:23

29:23

Paul Price and Grant Ecker, co-founders of the Chief Architect Forum delve deep into the evolving world of architectural leadership. From defining what it means to be a chief architect to exploring the pivotal role of architectural forums in shaping future technology leaders, this discussion is a goldmine for anyone keen on the architectural landscape of the tech world.…

The Argument: Better Architecture Everyday

1
Navigating Organizational Transformation with Program Architect Stefano Bianchini 31:57

1 year ago31:57

31:57

Join forces with me, Paul Preiss, and the visionary program architect Stefano Bianchini, as we navigate the lesser-known seas of orchestrating monumental transformations within sprawling organizations. Unlock the secrets behind the title of a program architect, a role that's often cloaked in mystery, yet pivotal in steering projects that ripple through every business unit, shouldering immense budgets and expectations. Our dialogue ventures beyond the typical architect's blueprint, drawing from my tenure as a chief architect, and aligns with Stefano's astute observations on how these strategic roles are instrumental in charting the course for enterprise-wide evolution. As we thread through the labyrinth of specialization in technology architecture, we illuminate the vital role of mediating between the tech gurus and the corporate chiefs. Hear firsthand how to cultivate a deep reservoir of technical wisdom, while mastering the art of shaping intricate tech jargon into narratives that resonate with those who sit at the head of the table. We'll share war stories of battling imposter syndrome and forging a path to become trusted advisors—valued for our ability to influence pivotal executive decisions and advocate technology as a cornerstone of business strategy. Stefano and I examine how the journey of a program architect, although not eternal, leaves indelible marks on the canvas of an organization, intertwining with the expertise of enterprise architects, domain specialists, and beyond.…

The Argument: Better Architecture Everyday

1
Architectural Design Thinking & Digital Transformation with Simon Field 37:10

1 year ago37:10

37:10

Have you ever wondered how architecture can be made inclusive, or how artificial intelligence could assist an architect? Prepare to have your curiosity satiated as we chat with the esteemed Simon Field from RDoC, who leaves no stone unturned in the realm of architecture. He takes us on an intriguing journey through the SARM system, his association with Volkswagen in Germany, and the fascinating concept of architecture as a service that will change your perspective on how you view architectural design. We unravel how the power of graph models can make architecture accessible to everyone by visualizing data and giving us a shared picture. Simon also enlightens us on how AI can be our ally in identifying patterns, and how architectural thinking can be applied to IT systems, service design, and even business model design. This episode is a blend of innovation, creativity, and intelligence that emphasizes how technology has revolutionized the world of architecture. This episode is a goldmine for: Architectural Design Thinking : How it's revolutionizing the industry. Vendor Tools : The gap between what's available and what architects truly need. Architecture as a Service : Simon's innovative vision of breaking down architectural processes. Machine Learning in Architecture : The untapped potential of AI and machine learning. Stakeholder Management : Navigating the complex world of stakeholder communication. Digital Transformation : The pivotal role of architectural thinking. As we conclude, Simon shares his three golden rules for success in architecture: automating tasks to save time, harnessing the power of AI technologies, and engaging others in architectural thinking. We also discuss the battles many architects face with existing tools and the idea of creating a toolset exclusively for architects. Don't miss this unique opportunity to gain valuable insights from a revolutionary in the field and elevate your architectural thinking. Buckle up for an enlightening ride into the future of architecture with Simon Field.…

The Argument: Better Architecture Everyday

1
Interview with Brian Cameron 28:57

3 years ago28:57

28:57

In this interview we dig into business and technology and the amazing work that Brian Cameron is doing at Penn State between the business and information technology schools to create a comprehensive framework for architecture. Building on his successes with FEAPO and the masters in architecture curriculum, Brian is forging new roads into both business and architecture.…

The Argument: Better Architecture Everyday

1
Interview with Mark Lankhorst 32:51

3 years ago32:51

32:51

Marc Lankhorst as a leader in architecture tools is an an expert on his customer needs. This episode of The Argument was filled with useful discussions about the future of Bizzdesign and the techniques finding the most success with architecture teams. Wonderfully detailed conversations on business capabilities, services, processes and how they relate to each other.…

The Argument: Better Architecture Everyday

1
Stephen Cohen and Solution Architecture Part 2 24:59

3 years ago24:59

24:59

Digging into engineering and architecture again with Stephen Cohen, Chief Architect and CITA-D. Had a great conversation about the nature of engineering vs architecture including design, teams, scope management and communication.

The Argument: Better Architecture Everyday

1
Solution Architecture with Stephen Cohen Part 1 32:35

3 years ago32:35

32:35

Had another amazing interview with a top-tier architect from Microsoft. In this episode we focus on the nature of Cloud Native applications in both socio-technical and transactional systems. The interview covers topics in Cloud, Mult-cloud, Strategy, Quality Attributes and engineering principles. This is part 1 of a two part series.…

The Argument: Better Architecture Everyday

1
Understanding customer engagement 22:02

3 years ago22:02

22:02

Customer engagement is one of the most important aspects of our current methods for understanding value in digital innovation and advantage. In this episode, we discuss what customer engagement means and how to get into your customer's heads using empathy and personas.

The Argument: Better Architecture Everyday

1
Mashup Series Part 2 32:34

3 years ago32:34

32:34

How do we know architects are architects? Why does the industry continue to have such collisions in definitions, direction, and roles if architecture is so important to continual outcomes? This two-part continuation of the architecture mashup series provides insight into a murky topic area in search of answers. Architect Tomorrow - https://youtube.com/ArchitectTomorrow/ Business Architecture Straight Talk https://bit.ly/st-podcasts / https://bizarchmastery.com/straighttalk Consultants Saying Things - https://www.consultantssayingthings.com The Argument by IASA - https://iasaglobal.org/Public/Connect... Tech After Five - https://www.techafterfive.com/ Standardizing the Architecture profession is too big a topic for one episode or even one podcast (or one book author for that matter!), which is why this episode will be broken into two 25 min segments. Whilst Oliver Cronk leader of Architect Tomorrow hosted the first mashup episode (https://www.youtube.com/watch?v=e6Q5y2o6JWU) with Paul Preiss (CEO IASA), Chris Lockhart (CST), Whynde Kuehn (Straight Talk), Phil Yanov (Tech After Five and CST). Join me on the Argument where we find and fix things.…

The Argument: Better Architecture Everyday

1
Mashup Series Part 1 26:03

3 years ago26:03

26:03

The Argument: Better Architecture Everyday

1
Interview with Len Bass 37:08

3 years ago37:08

37:08

I had the honor of talking with Len Bass in this episode of the Argument. Leonard Joel Bass is an American software engineer, Emeritus professor and former researcher at the Software Engineering Institute, particularly known for his contributions on software architecture in practice. His most famous title is a book almost all architects have read Software Architecture in Practice, and his other books are just as essential to the modern architect! In this session Len and I discussed modern architecture approaches with an eye towards design rigor and sustainability, but with a realistic view of similarities and differences in architecture complexity and design today. As one of the first authors I ever read as an architect this was a real pleasure for me!…

The Argument: Better Architecture Everyday

1
Interview with Simon Brown 43:08

3 years ago43:08

43:08

In this interview I met with Simon Brown, international speaker and trainer and author. Simon is the author of Software Architecture for Developers ; a developer-friendly guide to software architecture, technical leadership and the balance with agility. He is also the creator of the C4 software architecture model and the founder of Structurizr , a collection of tooling to help software teams visualise, document and explore their software architecture. In this episode we dig into C4, domain driven design, software architecture methods and both little and big a agility. If you are hoping to design better software, you cant miss it.…

The Argument: Better Architecture Everyday

1
Domain Driven Design and Architecture 35:36

3 years ago35:36

35:36

I had a great time discussing Domain Driven Design and Architecture in Agile. We found a huge amount of commonality with solution principles and business value while diving deeper on bounding contexts, capabilities and strategy. Nick is an amazing writer, speaker and author and writes regularly on medium at https://medium.com/nick-tune-tech-strategy-blog.…

The Argument: Better Architecture Everyday

1
Scott Ambler on Agile Architecture 49:46

3 years ago49:46