Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

The Product Marketing Experts

Alex Lopes and Jeffrey Vocell द्वारा प्रदान की गई सामग्री. एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री Alex Lopes and Jeffrey Vocell या उनके पॉडकास्ट प्लेटफ़ॉर्म पार्टनर द्वारा सीधे अपलोड और प्रदान की जाती है। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां बताई गई प्रक्रिया का पालन कर सकते हैं https://hi.player.fm/legal।

3+ y ago 37:31

MP3•एपिसोड होम

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Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Snow Software?

2. As a leader how do you set the tone, and build a great relationship with Product?

3. At Snow, do you and the Product Marketing team help Product influence the roadmap or provide feedback on the market or competitors?

4. What about when it comes to Go to Market strategy. What processes and systems have you put in place to share information?

5. What information should PMs be sharing with PMMs (and vice versa)?

6. When it comes to GTM strategy, how early should PM and PMM be talking and collaborating?

7. How do you show PMs the value of collaborating early-on and treat PMM as a strategic ally?

8. In your career has there been a PM/PMM relationship, or process that didn't work? If so, can you walk us through that and what you learned?

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#Tech #Business #Marketing #Alex Lopes #Marcus Andrews #Product Marketing #Sharebird #Productivity #Product Launch #Positive #Messages

Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software

The Product Marketing Experts

published 3+ y ago

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