Tiffani Bova: Growth Hacking Your Business | E128

Young and Profiting with Hala Taha

In today’s episode, we are chatting with Tiffani Bova, global growth evangelist at Salesforce and global speaker. She is also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts

Tiffani has been named on the Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thoughts to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review.

In this episode, we discuss Tiffani’s upbringing in Hawaii, how she got into business and her success in the corporate world. We’ll also talk about the challenges many people face with their business, how to retain and grow your customer base, and the power of partnering with other companies and partaking in cooperation.

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Social Media:

Follow YAP on IG: www.instagram.com/youngandprofiting

Reach out to Hala directly at [e-mail]

Follow Hala on Linkedin: www.linkedin.com/in/htaha/

Follow Hala on Instagram: www.instagram.com/yapwithhala

Follow Hala on Clubhouse: @halataha

Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com

Timestamps:

00:03:35 - How Growing Up In Hawaii Shaped Tiffani

00:05:08 - Being a White Minority in Hawaii

00:07:30 - Work/Life Balance

00:09:29 - How Tiffani Got Into Business

00:14:10 - Tiffani’s Opinion on Getting An MBA

00:16:04 - How Tiffani Succeeded in Her Corporate Career

00:22:55 - Why Tiffani Decided Not To Be An Entrepreneur

00:26:23 - The Challenges People Have Growing Their Business

00:29:38 - How To Grow Your Existing Customer Base

00:36:23 - The Ways To Mitigate Churn

00:39:28 - How to Keep Clients/Customers Happy

00:33:23 - The Experience Equation

00:48:50 - How To Grow Your Business With Products/Services

00:53:26 - The Importance Of Storytelling In Business

00:56:35 - How To Work With Other Companies + Competitors

00:01:43 - Prioritizing Strategies to Use

01:06:39 - Tiffani’s Secret to Profiting in Life

Mentioned In The Episode:

Tiffani’s Website: https://www.tiffanibova.com/

Tiffani’s Book, GrowthIQ: https://www.tiffanibova.com/book/

Tiffani’s Podcast, What’s Next: https://www.tiffanibova.com/whats-next-podcast/

Tiffani’s LinkedIn: https://www.linkedin.com/in/tiffanibova

Tiffani’s Instagram: https://www.instagram.com/tiffanibova/?hl=en