How Loyalty Programs Keep Shoppers Coming Back - Where We Buy #202

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James Cook and Where We Buy द्वारा - Player FM और हमारे समुदाय द्वारा खोजे गए - कॉपीराइट प्रकाशक द्वारा स्वामित्व में है, Player FM द्वारा नहीं, और ऑडियो सीधे उनके सर्वर से स्ट्रीम किया जाता है। Player FM में अपडेट ट्रैक करने के लिए ‘सदस्यता लें’ बटन दबाएं, या फीड यूआरएल को अन्य डिजिटल ऑडियो फ़ाइल ऐप्स में पेस्ट करें।

How do shopping centers and shopping districts keep patrons coming back? Loyalty programs offer the perks and discounts to create and engage loyal shoppers. Ben Chesser is the founder and CEO of Coniq, a customer engagement and loyalty software company. He explains how different types of shoppers will respond to different types of perks. He also walks through the program at the Bicester Village outlet shopping center, a popular tourist destination in the UK.

James Cook is the director of retail research in the Americas for JLL.

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Email: jamesd.cook@am.jll.com

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Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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