Manage episode 325715744 series 1449724
How do shopping centers and shopping districts keep patrons coming back? Loyalty programs offer the perks and discounts to create and engage loyal shoppers. Ben Chesser is the founder and CEO of Coniq, a customer engagement and loyalty software company. He explains how different types of shoppers will respond to different types of perks. He also walks through the program at the Bicester Village outlet shopping center, a popular tourist destination in the UK.
James Cook is the director of retail research in the Americas for JLL.
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Read more retail research here: http://www.us.jll.com/retail