Digital + Physical = Phygital - Where We Buy #187

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James Cook and Where We Buy द्वारा - Player FM और हमारे समुदाय द्वारा खोजे गए - कॉपीराइट प्रकाशक द्वारा स्वामित्व में है, Player FM द्वारा नहीं, और ऑडियो सीधे उनके सर्वर से स्ट्रीम किया जाता है। Player FM में अपडेट ट्रैक करने के लिए ‘सदस्यता लें’ बटन दबाएं, या फीड यूआरएल को अन्य डिजिटल ऑडियो फ़ाइल ऐप्स में पेस्ट करें।

Most retailers aren't doing a great job at creating a unified compelling brand experience across all their stores, apps and websites. Phygital experience is the combination of physical and digital and Dr. Wided Batat is an expert. She has written many books, including most recently Experiential Marketing, Food and Experiential Marketing and Digital Luxury.

James Cook is the director of retail research in the Americas for JLL.

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Email: jamesd.cook@am.jll.com

Leave a message on the Where We Buy hotline. We may use it on an upcoming show. Call (602) 633-4061

Read more retail research here: http://www.us.jll.com/retail

Theme music is Run in the Night by The Good Lawdz, under Creative Commons license.

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