Manage episode 300246871 series 1449724
Most retailers aren't doing a great job at creating a unified compelling brand experience across all their stores, apps and websites. Phygital experience is the combination of physical and digital and Dr. Wided Batat is an expert. She has written many books, including most recently Experiential Marketing, Food and Experiential Marketing and Digital Luxury.
James Cook is the director of retail research in the Americas for JLL.
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Read more retail research here: http://www.us.jll.com/retail