DAVID BERRI Economics Professor Southern Utah University

Watch the Media with John Shrader

DAVID BERRI is a professor of economics, a researcher and author of books on sports and economics and sports and gender. Here he talks at NIL (Name, Image and Likeness.) He also talks about the impact the new marketplace has on the college sports industry; about its sustainability, about where it’s been and where it’s going. [We do not talk about the IRS, which came down with some rules regarding collectives after this interview was recorded] SHOW NOTES:

:40 What is the update on NIL? 6:50 Athletes getting direct pay changes the salary structure for coaches

9:30 What business do you know that has a third party pay their employees?

11:50 Putting into context the coach’s salary in the university’s overall budget

13:00 Why university presidents and chancellors spend so much time on athletics

17:00 It’s different here in smaller schools like the one David works at, SUU

19:20 Is this system sustainable?

24:00 What about collectives for the students through which they can bargain?

29:15 How is NIL impacting women in college sports?

34:00 Do you see billionaires looking to invest in women’s sports as they are in men’s sports?

38:45 The EA Sports talks to return to publishing college sports video games

42:30 For now, ‘this is the system we have’

43:45 Treatment of young athletes on social media

48:00 These are great topics for a researcher and author in sports economics

51:00 Do many sports orgs reach out to you for advice?