Rohit Bhargava Teaches Us to be Non-Obvious

Warren Whitlock

Non-Obvious is the new book by Rohit Bhargava. It's the ultimate guide to learning how to curate ideas and see the patterns in what others miss to identify trends that can change your business or your career. What do Disney, Bollywood, and “The Batkid” teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being “imperfect” make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing? The answers to these questions may not be all that obvious. And that’s exactly the point. For the past 4 years, marketing expert and Georgetown University Professor Rohit Bhargava has curated his best-selling list of “non-obvious” trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank. In today's show, find out why you should be non-obvious, how you can make an impact, and a lot more. Hardcover edition coming March 23.