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Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity — its reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes will premiere on Wednesdays, with broadcasts on LAist 89.3 t ...
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S11E18 - Confessions of a Book Lover: The Art of Marketing Books
Manage episode 327803539 series 2434990
सामग्री Apostrophe Podcast Network द्वारा प्रदान की गई। एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री सीधे Apostrophe Podcast Network या उनके पॉडकास्ट प्लेटफॉर्म पार्टनर द्वारा अपलोड और प्रदान की जाती हैं। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां https://hi.player.fm/legal उल्लिखित प्रक्रिया का पालन कर सकते हैं।
This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section.
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