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Imperfect Paradise is an award-winning weekly narrative podcast showcasing California stories with universal significance, hosted by Antonia Cereijido. Each deeply reported story is driven by characters who illuminate aspects of American identity — its reputation as a home for dreamers and schemers, its heartbreaking inequality, its varied and diverse communities, its unique combination of dense cities and wild places. New episodes will premiere on Wednesdays, with broadcasts on LAist 89.3 t ...
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S3E04 - Marketing Rock and Roll, Part One
Manage episode 340230258 series 2434990
सामग्री Apostrophe Podcast Network द्वारा प्रदान की गई। एपिसोड, ग्राफिक्स और पॉडकास्ट विवरण सहित सभी पॉडकास्ट सामग्री सीधे Apostrophe Podcast Network या उनके पॉडकास्ट प्लेटफॉर्म पार्टनर द्वारा अपलोड और प्रदान की जाती हैं। यदि आपको लगता है कि कोई आपकी अनुमति के बिना आपके कॉपीराइट किए गए कार्य का उपयोग कर रहा है, तो आप यहां https://hi.player.fm/legal उल्लिखित प्रक्रिया का पालन कर सकते हैं।
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.
Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.
Part Two will begin with the emergence of MTV.
It's a fascinating and interesting journey.
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